(b) (intro.) Produces a demonstrated, direct and substantial benefit 7
for ratepayers. Advertising which produces a direct and substantial benefit for 8
ratepayers is limited to advertising which does any of the following
2. Conveys safety information on the use of energy;
(b) 2g. Conveys health or safety information related to a water 2
system or the use of water, including information on preventing frozen water 3
2r. Identifies the public utility on public utility property or the location of public 5
(b) 3. Demonstrates methods of reducing ratepayer costs;.
4. Otherwise directly and substantially benefits ratepayers; or.
Notwithstanding sub. (2), a public utility may charge its 12
ratepayers for expenditures for reasonable direct communication to ratepayers that 13
will be directly and substantially impacted by ongoing or future water public utility 14
operations or construction.”.