LRBs0275/1
ARG:ahe/emw/wlj
2017 - 2018 LEGISLATURE
SENATE SUBSTITUTE AMENDMENT 2,
TO SENATE BILL 637
March 15, 2018 - Offered by Committee on Agriculture, Small Business and
Tourism
.
SB637-SSA2,1,3 1An Act to create 409.109 (4) (n), chapter 420 and 421.202 (11) of the statutes;
2relating to: regulation of rental-purchase agreements and granting
3rule-making authority.
Analysis by the Legislative Reference Bureau
This substitute amendment creates requirements that specifically apply to
rental-purchase agreements, imposes requirements on rental-purchase companies,
and exempts rental-purchase companies and rental-purchase agreements from the
Wisconsin Consumer Act (consumer act).
Under current law, a consumer credit transaction that is entered into for
personal, family, or household purposes is generally subject to the consumer act. The
consumer act grants consumers certain rights and remedies and contains notice and
disclosure requirements and prohibitions relating to consumer credit transactions,
including credit sales and consumer leases that have a term of more than four
months. In addition, the consumer act applies to any other consumer lease, if the
lessee pays or agrees to pay at least an amount that is substantially equal to the value
of the leased property and if the lessee will become, or for not more than a nominal
additional payment has the option to become, the owner of the leased property.
This substitute amendment defines a “rental-purchase agreement" as an
agreement between a rental-purchase company and a lessee for the use of rental
property if all of the following apply: 1) the rental property is of the type typically

used for personal, family, or household purposes; 2) the agreement has an initial term
of four months or less and is renewable with each payment after the initial term; 3)
the agreement does not obligate or require the lessee to renew the agreement beyond
the initial term; and 4) the agreement permits, but does not obligate, the lessee to
acquire ownership of the rental property. For purposes of a rental-purchase
agreement, “rental property" does not include motor vehicles. A “rental-purchase
company" is defined as a person engaged in the business of entering into
rental-purchase agreements in this state or acquiring rental-purchase agreements
that are entered into in this state, but does not include a person only in the business
of renting musical instruments used in schools.
Under the substitute amendment, every rental-purchase agreement must
contain certain provisions, including the following, to the extent applicable:
1. A description of the rental property.
2. The cash price of the rental property.
3. The total amount of the rental payments necessary to acquire ownership of
the property.
4. The difference between the amount described under item 3., above, and the
cash price of the rental property.
5. The total amount of the initial payment due when the rental-purchase
agreement is executed or the rental property is delivered.
6. The rental payment necessary to renew the rental-purchase agreement.
7. An itemized description of any other charges or fees the rental-purchase
company may charge upon the occurrence of a contingency specified in the
rental-purchase agreement, as well as certain other charges and fees.
8. A statement of, and information related to, the lessee's early-purchase
option.
9. A statement of the lessee's responsibility in the event of theft of or damage
to the rental property.
10. A statement that, with certain exceptions, the rental-purchase company
is required to service the rental property and maintain it in good working condition.
11. A statement that the lessee may terminate the rental-purchase agreement
at any time, without penalty, by surrendering the rental property in good repair.
12. An explanation of the lessee's right to reinstate the rental-purchase
agreement.
13. A statement that the lessee will not own the rental property until the lessee
exercises an early-purchase option or makes all payments necessary to acquire
ownership.
All required provisions of a rental-purchase agreement must be clearly and
conspicuously disclosed to the lessee in the rental-purchase agreement in at least
eight-point standard type, except for certain provisions that must be disclosed in at
least ten-point boldface type. The substitute amendment also requires the
rental-purchase company to provide the lessee, or one lessee if there are multiple
lessees under the same agreement, with a copy of the executed rental-purchase
agreement. The substitute amendment also includes certain disclosure
requirements for property subject to a rental-purchase agreement if the property is

not displayed or offered at a physical location that derives 50 percent or more of its
revenues from rental-purchase agreements.
The substitute amendment also prohibits the inclusion of certain provisions in
a rental-purchase agreement. The prohibited provisions include the following: 1)
a confession of judgment; 2) a provision granting the rental-purchase company
permission to enter the lessee's residence or commit a breach of the peace in
repossessing the rental property; 3) a waiver of any defense or counterclaim or any
provision of the substitute amendment's requirements; 4) a provision requiring
rental payments totaling more than the total dollar amount of all rental payments
necessary to acquire ownership; and 5) a provision requiring the lessee to purchase
insurance from the rental-purchase company to insure the rental property. The
substitute amendment also prohibits a rental-purchase company from charging a
lessee a late fee and from charging a lessee an insufficient funds fee or credit card
charge-back fee greater than $15.
The substitute amendment allows a rental-purchase company and lessee to
contract for, and allows the rental-purchase company to charge a fee for, a liability
damage waiver, but the fee may not exceed 10 percent of the periodic rental payment.
The substitute amendment imposes various requirements with respect to such a
liability damage waiver and specifies that the waiver is not insurance.
Under the substitute amendment, a lessee may reinstate a rental-purchase
agreement that has ended without losing any rights or options previously acquired
if all of the following apply: 1) the lessee voluntarily returned or surrendered the
rental property within seven days after the expiration of the rental-purchase
agreement; and 2) not more than 365 days have passed after the date on which the
rental-purchase agreement ended. As a condition of reinstatement, the
rental-purchase company may require the payment of all past-due rental charges,
the rental payment for the next term, and a reinstatement fee not to exceed $5 or $8,
depending on the circumstances. Upon reinstatement, the rental-purchase
company must provide the lessee with the same rental property or with substitute
property of comparable quality and condition.
Under the substitute amendment, a rental-purchase company must provide
the lessee with a receipt for any payment made by the lessee in cash, or upon request,
for any other type of payment. With certain exceptions, upon the request of a lessee,
a rental-purchase company must also provide the lessee or a person the lessee
designates with a copy of the lessee's payment history. The rental-purchase
company may charge a fee if a lessee or designated person requests more than one
copy in any 12-month period.
The substitute amendment creates requirements for advertising
rental-purchase transactions. With certain exceptions, the substitute amendment
requires a rental-purchase company to display a card or tag on or next to any
rental-purchase property offered for rent, indicating whether the property is new or
used and indicating the cash price of the property, the amount and timing of the
rental payments, and the total number and total amount of all rental payments
necessary to acquire ownership of the property. In addition, a rental-purchase
company must ensure that an advertisement for a rental-purchase agreement that

refers to the amount of a payment for a specific item of property also states that the
advertisement is for a rental-purchase agreement and that the lessee does not
acquire ownership of the property if the lessee fails to make all payments necessary
to acquire ownership. The advertisement must also include the total number and
total dollar amount of all rental payments necessary to acquire ownership of the
property.
Under the substitute amendment, a rental-purchase company that violates
any of the provisions of the substitute amendment, or any applicable rule or order
of the Department of Financial Institutions, pertaining to a lessee is liable to the
lessee in an amount equal to the greater of the following: 1) the actual damages
sustained by the lessee as a result of the violation; 2) if the action is not brought as
a class action, 25 percent of the total payments necessary for the lessee to acquire
ownership of the rental property, but not less than $100 nor more than $1,000; or 3)
if the action is brought as a class action, the amount the court determines to be
appropriate. However, there are three limitations on such an award of damages.
First, a rental-purchase company is not liable for any violation if the
rental-purchase company shows by a preponderance of the evidence that the
violation was not intentional and resulted from a bona fide error, and the
rental-purchase company maintained procedures reasonably adapted to avoid such
an error. Second, a rental-purchase company is not liable for any violation if the
rental-purchase company notifies the consumer of its noncompliance and corrects
the noncompliance within 45 days. Third, in a class action or series of class actions,
the total recovery by all lessees arising out of the same violation may not be more
than the lesser of $500,000 or 1 percent of the net worth of the rental-purchase
company. If a court awards any monetary amount of damages to a lessee, the
rental-purchase company is also liable to the lessee for the costs of the action and
reasonable attorney fees.
Under the substitute amendment, within 30 days after commencing business
in this state, a rental-purchase company must file with DFI a notice that includes
each location where the rental-purchase company conducts rental-purchase
operations in this state. The rental-purchase company must thereafter annually file
with DFI a list of locations where the rental-purchase company conducts
rental-purchase operations in this state and must pay an annual fee based on the
number of locations but not to exceed a maximum of $2,500.
With some limitations, the substitute amendment allows DFI to promulgate
rules necessary to administer and enforce the requirements of the substitute
amendment. Although DFI may by rule develop a model rental-purchase
agreement, DFI may not require its use, although use of the form creates a conclusive
presumption of compliance with certain provisions of the substitute amendment.
DFI's rules may not establish requirements for rental-purchase agreements beyond
those established in the substitute amendment and may not include provisions that
are more restrictive than those in the substitute amendment.

Under the substitute amendment, rental-purchase agreements entered into by
rental-purchase companies that have provided notice to DFI are not subject to the
consumer act or to the security interest provisions of UCC Article 9.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB637-SSA2,1 1Section 1 . 409.109 (4) (n) of the statutes is created to read:
SB637-SSA2,5,42 409.109 (4) (n) Rental-purchase agreements entered into by a rental-purchase
3company that has provided notice to the department of financial institutions under
4ch. 420.
SB637-SSA2,2 5Section 2 . Chapter 420 of the statutes is created to read:
SB637-SSA2,5,66 CHAPTER 420
SB637-SSA2,5,77 RENTAL-PURCHASE COMPANIES
SB637-SSA2,5,8 8420.01Definitions. In this chapter:
SB637-SSA2,5,12 9(1) “Cash price" means the price at which a rental-purchase company would
10sell rental property to the lessee of the rental property if the lessee were to pay for
11the rental property in full on the date on which the rental-purchase agreement is
12executed.
SB637-SSA2,5,14 13(2) “Charge-back fee” means a charge or fee for a payment that is denied or
14dishonored by a credit card provider.
SB637-SSA2,5,15 15(3) “Department" means the department of financial institutions.
SB637-SSA2,5,18 16(4) “Displayed or offered primarily for rental-purchase,” with respect to rental
17property, means rental property displayed or offered at a physical location that
18derives 50 percent or more of its revenues from rental-purchase agreements.
SB637-SSA2,5,20 19(5) “Insufficient funds fee” means a charge or fee for the return of a check,
20electronic funds transfer, or other payment instrument that is denied or dishonored.
SB637-SSA2,6,2
1(6) “Rental property" means property rented under a rental-purchase
2agreement but does not include any motor vehicle, as defined in s. 340.01 (35).
SB637-SSA2,6,5 3(7) “Rental-purchase agreement" means an agreement between a
4rental-purchase company and a lessee for the use of rental property if all of the
5following apply:
SB637-SSA2,6,76 (a) The rental property is of the type typically used for personal, family, or
7household purposes.
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