LRB-3754/1
MDK:cmh:jf
1999 - 2000 LEGISLATURE
November 5, 1999 - Introduced by Representatives Lassa, Balow, Musser, Bock,
Hasenohrl, Ryba, Riley, Staskunas, Steinbrink, Plouff, Waukau, Miller
and
Kreuser, cosponsored by Senators Clausing, Plache and Darling. Referred
to Committee on Judiciary and Personal Privacy.
AB578,1,8 1An Act to renumber 134.72 (1) (a) and 134.72 (2) (a); to renumber and amend
2134.72 (4); to amend 134.72 (2) (a) (title), 767.265 (2r) and 968.01 (1); to repeal
3and recreate
134.72 (title); and to create 20.155 (1) (jr), 134.72 (1) (ae), 134.72
4(1) (am), 134.72 (1) (bg), 134.72 (1) (bm), 134.72 (1) (bs), 134.72 (1) (d), 134.72
5(1g), 134.72 (1r), 134.72 (2) (a) 2., 134.72 (2) (a) 3., 134.72 (2) (a) 4. and 134.72
6(4) (b) of the statutes; relating to: prohibiting certain telephone solicitations,
7requiring the registration of telephone solicitors, requiring the exercise of
8rule-making authority, making an appropriation and providing a penalty.
Analysis by the Legislative Reference Bureau
This bill requires the department of agriculture, trade and consumer protection
(DATCP) to establish a nonsolicitation directory that includes listings for residential
telephone customers who do not wish to receive telephone solicitations. The bill
requires DATCP to promulgate rules establishing requirements and procedures for
a residential customer to request a listing in the directory. DATCP must provide
copies of the directory to the public free of charge and must also make the directory
available to the public in a manner that facilitates public access to the directory. The
bill prohibits a telephone solicitor from making a telephone solicitation to a
residential customer if the directory that is available to the public at the time of
solicitation includes a listing for the customer.

This bill also requires DATCP to promulgate rules that require a telephone
solicitor to register annually with DATCP and pay an annual registration fee. The
amount of the fee must be based on the cost for DATCP to establish and maintain the
nonsolicitation directory. The bill prohibits a telephone solicitor that is not
registered from requiring an employe to make a telephone solicitation to a person in
this state.
A telephone solicitor who violates the bill's prohibitions is subject to a forfeiture
of up to $10,000. A telephone solicitor is also subject to this forfeiture amount if the
telephone solicitor requires an employe to violate a provision under current law that
prohibits a person from using an electronically prerecorded message in a telephone
solicitation without the consent of the person called.
For further information see the state and local fiscal estimate, which will be
printed as an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB578, s. 1 1Section 1. 20.155 (1) (jr) of the statutes is created to read:
AB578,2,52 20.155 (1) (jr) Telephone solicitation regulation. All moneys received from
3telephone solicitor registration fees paid under the rules promulgated under s.
4134.72 (1r) for establishing and maintaining the nonsolicitation directory under s.
5134.72 (1g).
AB578, s. 2 6Section 2. 134.72 (title) of the statutes is repealed and recreated to read:
AB578,2,7 7134.72 (title) Telephone and facsimile solicitations.
AB578, s. 3 8Section 3. 134.72 (1) (a) of the statutes is renumbered 134.72 (1) (as).
AB578, s. 4 9Section 4. 134.72 (1) (ae) of the statutes is created to read:
AB578,2,1010 134.72 (1) (ae) "Basic local exchange service" has the meaning in s. 196.01 (1g).
AB578, s. 5 11Section 5. 134.72 (1) (am) of the statutes is created to read:
AB578,2,1312 134.72 (1) (am) "Department" means the department of agriculture, trade and
13consumer protection.
AB578, s. 6 14Section 6. 134.72 (1) (bg) of the statutes is created to read:
AB578,3,2
1134.72 (1) (bg) "Nonsolicitation directory" means the directory established in
2rules promulgated by the department under sub. (1g) (b).
AB578, s. 7 3Section 7. 134.72 (1) (bm) of the statutes is created to read:
AB578,3,54 134.72 (1) (bm) "Residential customer" means an individual who is furnished
5with basic local exchange service by a telecommunications utility.
AB578, s. 8 6Section 8. 134.72 (1) (bs) of the statutes is created to read:
AB578,3,87 134.72 (1) (bs) "Telecommunications utility" has the meaning given in s. 196.01
8(10).
AB578, s. 9 9Section 9. 134.72 (1) (d) of the statutes is created to read:
AB578,3,1110 134.72 (1) (d) "Telephone solicitor" means a person that employs an individual
11to make a telephone solicitation.
AB578, s. 10 12Section 10. 134.72 (1g) of the statutes is created to read:
AB578,3,1613 134.72 (1g) Nonsolicitation directory listing. (a) Upon a request by a
14residential customer, the department shall include in the nonsolicitation directory
15a listing indicating that the residential customer does not want to receive any
16telephone solicitation.
AB578,3,2117 (b) The department shall promulgate rules establishing a directory that
18includes listings of residential customers who do not wish to receive telephone
19solicitations. The rules promulgated under this paragraph shall establish
20requirements and procedures for a residential customer to request a listing in the
21directory.
AB578,3,2522 (c) The department shall provide copies of the nonsolicitation directory to the
23public free of charge and make the nonsolicitation directory available to the public
24in a manner that, as determined by the department, facilitates public access to the
25directory.
AB578, s. 11
1Section 11. 134.72 (1r) of the statutes is created to read:
AB578,4,72 134.72 (1r) Registration of telephone solicitors. The department shall
3promulgate rules that require any telephone solicitor who requires an employe to
4make a telephone solicitation to a person in this state to register with the department
5on an annual basis and pay an annual registration fee to the department. The
6amount of the registration fee shall be based on the cost of establishing and
7maintaining the nonsolicitation directory.
AB578, s. 12 8Section 12. 134.72 (2) (a) (title) of the statutes is amended to read:
AB578,4,99 134.72 (2) (a) (title) Prerecorded telephone Telephone solicitation.
AB578, s. 13 10Section 13. 134.72 (2) (a) of the statutes is renumbered 134.72 (2) (a) 1.
AB578, s. 14 11Section 14. 134.72 (2) (a) 2. of the statutes is created to read:
AB578,4,1412 134.72 (2) (a) 2. A telephone solicitor may not require an employe to make a
13telephone solicitation to a person in this state unless the telephone solicitor is
14registered with the department under the rules promulgated under sub. (1r).
AB578, s. 15 15Section 15. 134.72 (2) (a) 3. of the statutes is created to read:
AB578,4,1816 134.72 (2) (a) 3. A person may not make a telephone solicitation to a residential
17customer if the nonsolicitation directory that is available to the public at the time of
18the telephone solicitation includes a listing for the residential customer.
AB578, s. 16 19Section 16. 134.72 (2) (a) 4. of the statutes is created to read:
AB578,4,2120 134.72 (2) (a) 4. A telephone solicitor may not require an employe to make a
21telephone solicitation that violates subd. 1. or 3.
AB578, s. 17 22Section 17. 134.72 (4) of the statutes is renumbered 134.74 (4) (a) and
23amended to read:
AB578,4,2524 134.74 (4) (a) A Except as provided in par. (b), a person who violates this
25section may forfeit up to no more than $500.
AB578, s. 18
1Section 18. 134.72 (4) (b) of the statutes is created to read:
AB578,5,32 134.72 (4) (b) A telephone solicitor that violates sub. (2) (a) 4. may forfeit no
3more than $10,000.
AB578, s. 19 4Section 19. 767.265 (2r) of the statutes, as affected by 1997 Wisconsin Act 191,
5section 414, is amended to read:
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