March 11, 2004 - Introduced by Representatives Berceau, Black, Molepske,
Turner
and J. Lehman, cosponsored by Senators Robson and Risser. Referred
to Committee on Rules.
AB981,1,4 1An Act to repeal 422.421 (5) (b) 1.; to renumber 422.421 (5) (b) 2.; to amend
2100.26 (4) and 422.421 (5) (a); and to create 100.18 (10v) and 422.308 (2m) of
3the statutes; relating to: deceptive preapproved rates, terms, or conditions,
4open-end credit plan billing statements, and providing a penalty.
Analysis by the Legislative Reference Bureau
Deceptive preapproved rates, terms, or conditions
Under current law, no person may distribute an untrue statement in an
advertisement with the intent to induce the public to enter into any contract with the
person. In addition to this general prohibition on deceptive advertising, no merchant
may advertise any statement or representation with regard to the extension of
consumer credit that is false, misleading, or deceptive. The Department of
Agriculture, Trade and Consumer Protection may prosecute a person who
distributes deceptive advertising. With certain exceptions, a person who distributes
deceptive advertising may be fined not less than $50 nor more than $200. In
addition, a person injured by deceptive advertising may sue and generally may
recover any pecuniary loss together with reasonable attorney fees. Furthermore, a
consumer who enters into a transaction resulting from a misleading statement with
regard to the extension of credit may sue to void the transaction, recover amounts
paid pursuant to the transaction, and recover reasonable attorney fees.
This bill specifies that certain representations regarding an open-end credit
plan are deceptive advertising. Under this bill, it is deceptive advertising for a

merchant to indicate to a consumer that the merchant has preapproved an extension
of credit to the consumer under an open-end credit plan and then extend credit to
the consumer under terms that are less financially favorable to the consumer than
those indicated. In addition, it is deceptive advertising for a merchant to refuse to
extend credit after indicating preapproval of an extension of credit under an
open-end credit plan. It is not a defense to a violation of this bill for the merchant
to indicate that its preapproval of an extension of credit is subject to the merchant's
investigation of the consumer's financial information. However, under this bill it is
not a violation for the merchant to extend credit on different terms, or refuse to
extend credit, because of an adverse change in the financial circumstances of the
consumer.
Billing statements
Currently, a creditor under an open-end credit plan that is within the scope of
the consumer act must make certain disclosures with regard to the open-end credit
plan. For example, if the rate of interest under the open-end credit plan is subject
to adjustment, the creditor generally must provide notice of the adjustment before
putting it into effect. This bill requires additional disclosures that must be included
in any periodic billing statement issued by a creditor pursuant to an open-end credit
plan that is within the scope of the consumer act.
Under this bill, if the periodic billing statement states a minimum payment due
and if the open-end credit plan permits the creditor to increase the consumer's
interest rate for failure to make the minimum payment, the periodic billing
statement must say "Failure to make a minimum payment by the due date may cause
an increase in your interest rate." If the open-end credit plan permits the creditor
to take a security interest in property purchased through the use of credit extended
under the open-end credit plan, the periodic statement must say "When you use
credit extended to you under this [credit card or plan] to purchase items, the creditor
may obtain a security interest in those items." Finally, if the interest rate under the
open-end credit plan is scheduled to increase on a specific date, the two periodic
statements preceding the date of the increase must say "The interest rate applicable
to your outstanding balance is scheduled to increase to [new percentage interest
rate] on [date of increase]."
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB981, s. 1 1Section 1. 100.18 (10v) of the statutes is created to read:
AB981,2,22 100.18 (10v) (a) Definitions. In this subsection:
AB981,2,43 1. "Customer" means a person other than an organization who seeks or
4acquires credit for personal, family, or household purposes.
AB981,3,2
12. "Directly" means in person, by mail or electronic mail addressed to the
2receiver, or by telephone.
AB981,3,33 3. "Merchant" has the meaning given in s. 421.301 (25).
AB981,3,44 4. "Open-end credit plan" has the meaning given in s. 421.301 (27).
AB981,3,55 5. "Organization" has the meaning given in s. 421.301 (28).
AB981,3,126 (b) Deceptive preapproved rates, terms, or conditions. 1. It is deceptive
7advertising for a merchant to communicate directly to a customer, or cause to
8communicate directly to a customer, that the merchant has preapproved an
9extension of credit to the customer under an open-end credit plan and then,
10pursuant to the customer's response to the communication, to make an extension of
11credit to the customer under an open-end credit plan with rates, terms, or conditions
12that are less financially favorable to the customer than those communicated.
AB981,3,1613 2. Except as provided under subd. 3., it is not a defense to a violation of subd.
141. that the merchant's preapproval of an extension of credit to the customer is made
15subject to the merchant's review of the customer's financial information,
16creditworthiness, credit standing, or credit capacity.
AB981,3,2217 3. Subdivision 1. does not apply to an extension of credit under an open-end
18credit plan with different rates, terms, or conditions than those communicated to the
19customer, if the difference in rates, terms, or conditions resulted from an adverse
20change in the financial circumstances of the customer between the date on which the
21merchant communicates preapproval and the date on which the merchant makes the
22extension of credit.
AB981,4,223 (c) Deceptive preapproval. 1. It is deceptive advertising for a merchant to refuse
24to extend credit to a customer under an open-end credit plan if the customer requests
25the extension of credit in response to a direct communication from the merchant or

1a direct communication caused by the merchant, indicating that the merchant has
2preapproved the extension of credit to the customer under an open-end credit plan.
AB981,4,63 2. Except as provided under subd. 3., it is not a defense to a violation of subd.
41. that the merchant's preapproval of an extension of credit to the customer is made
5subject to the merchant's review of the customer's financial information,
6creditworthiness, credit standing, or credit capacity.
AB981,4,117 3. Subdivision 1. does not apply to a refusal to extend credit under an open-end
8credit plan, if the refusal resulted from an adverse change in the financial
9circumstances of the customer between the date on which the merchant
10communicates preapproval and the date on which the merchant refuses to extend
11credit.
AB981, s. 2 12Section 2. 100.26 (4) of the statutes is amended to read:
AB981,4,1513 100.26 (4) Any person who violates s. 100.18 (1) to (8) or, (10), or (10v) or
14100.182 is subject to a civil forfeiture of not less than $50 nor more than $200 for each
15violation.
AB981, s. 3 16Section 3. 422.308 (2m) of the statutes is created to read:
AB981,4,2117 422.308 (2m) (a) This subsection applies to every open-end credit plan under
18which a customer obtains credit pursuant to an application described under sub. (1)
19or pursuant to a transaction described under sub. (2) and for which the creditor under
20the open-end credit plan furnishes the customer a periodic statement that states the
21amount due under the open-end credit plan.
AB981,5,322 (b) If the periodic statement states a minimum payment due under the
23open-end credit plan and if the creditor is permitted under the open-end credit plan
24to increase the interest rate applicable to the outstanding balance as a result of the
25costumer's failure to make the minimum payment, the creditor shall include, as part

1the periodic statement, the following notice: " FAILURE TO MAKE A MINIMUM
2PAYMENT BY THE DUE DATE MAY CAUSE AN INCREASE IN YOUR
3INTEREST RATE."
AB981,5,94 (c) If the creditor is permitted under the open-end credit plan to take a security
5interest in property purchased through the use of credit extended under the
6open-end credit plan, the creditor shall include, as part of the periodic statement, the
7following notice: "WHEN YOU USE CREDIT EXTENDED TO YOU UNDER THIS
8[CREDIT CARD OR PLAN] TO PURCHASE ITEMS, THE CREDITOR MAY
9OBTAIN A SECURITY INTEREST IN THOSE ITEMS."
AB981,5,1610 (d) If the interest rate applicable to the outstanding balance under the
11open-end credit plan is scheduled to increase on a specific date, the creditor shall
12include, as part of the two periodic statements preceding the date on which the
13increase is to take effect, the following notice: "THE INTEREST RATE
14APPLICABLE TO YOUR OUTSTANDING BALANCE IS SCHEDULED TO
15INCREASE TO [FILL IN NEW PERCENTAGE INTEREST RATE] ON [FILL IN
16DATE OF INCREASE]."
AB981,5,1917 (e) Any notice required under par. (b) to (d) shall be displayed in 12-point bold
18face type or 12 point type of a color different from the color of other type included in
19the statement.
AB981, s. 4 20Section 4. 422.421 (5) (a) of the statutes is amended to read:
AB981,6,221 422.421 (5) (a) 1. Except as provided in par. (b), a creditor shall mail or deliver
22to the customer written notice of every change implementing an adjustment in the
23rate of finance charge in a variable rate transaction. The notice shall be mailed or
24delivered to the customer at the customer's last-known address appearing on the
25records of the creditor. If the variable rate transaction involves more than one

1customer, notice given to any customer satisfies this requirement subdivision.
2Notices given in compliance with s. 422.308 (2m) (d) satisfy this subdivision.
AB981,6,73 2. The notice under subd. 1. shall be mailed or delivered at least 15 days prior
4to the effective date of the adjustment if the adjustment is implemented in whole or
5in part by a change in the amount of a periodic payment, other than the final
6payment, previously disclosed to the customer. This subdivision does not apply to
7notices given in compliance with s. 422.308 (2m) (d).
AB981,6,118 3. The notice under subd. 1. shall be mailed or delivered not later than 30 days
9after the effective date of the adjustment if the adjustment is implemented by any
10change other than a change under subd. 2. This subdivision does not apply to notices
11given in compliance with s. 422.308 (2m) (d).
AB981, s. 5 12Section 5. 422.421 (5) (b) 1. of the statutes is repealed.
AB981, s. 6 13Section 6. 422.421 (5) (b) 2. of the statutes is renumbered 422.421 (5) (b).
AB981, s. 7 14Section 7. Initial applicability.
AB981,6,1815 (1) Deceptive preapproval. The treatment of sections 100.18 (10v) and 100.26
16(4) of the statutes first applies to an extension of credit or refusal to extend credit that
17takes place pursuant to a direct communication of preapproval made on the effective
18date of this subsection.
AB981,6,2019 (2) Disclosures. The treatment of section 422.308 (2m) of the statutes first
20applies to periodic statements provided on the effective date of this subsection.
AB981, s. 8 21Section 8. Effective date.
AB981,6,2322 (1) This act takes effect on the first day of the 2nd month beginning after
23publication.
AB981,6,2424 (End)
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