LRB-2665/2
JTK:wlj:rs
2011 - 2012 LEGISLATURE
March 15, 2012 - Introduced by Representatives Weininger, Nerison and Sinicki.
Referred to Committee on Election and Campaign Reform.
AB723,1,3 1An Act to renumber 11.66; to amend 11.30 (2) (a), 11.30 (2) (d) and 12.05; and
2to create 11.30 (2) (cm), 11.30 (2) (j) and 11.66 (2) of the statutes; relating to:
3false statements affecting elections and providing a penalty.
Analysis by the Legislative Reference Bureau
Currently, the person who pays or assumes responsibility for each
communication made for the purpose of influencing voting at an election must ensure
that the communication identifies the person (including any organization) making
payment for the communication and, unless payment is made by an individual who
serves as his or her own treasurer, the name of the treasurer or other authorized
agent of that person. This bill provides that if the communication appears on
television, that person who pays or assumes responsibility for the communication
must ensure that the required information is read orally during the communication.
The bill requires any person who makes, disseminates, or assumes responsibility for
such a communication to ensure that if the communication makes a factual
statement, it includes a corroborating source for the statement.
Currently, no person may knowingly make or publish, or cause to be made or
published, a false representation pertaining to an election or referendum which is
intended or tends to affect voting at an election. Violators are guilty of a
misdemeanor and may be fined not more than $1,000 or imprisoned for not more than
six months, or both. This bill provides, in addition, that no person may knowingly
make or publish, or cause to be made or published, a representation pertaining to a
candidate or referendum with reckless disregard as to the truth or falsity of the

representation if the representation is intended or tends to affect voting at an
election. The same penalty applies to violators.
The bill also provides that if a candidate believes that a communication for
which attribution is required by law contains false information that is intended or
tends to affect voting at an election at which the candidate seeks office, the candidate
may serve upon the person who pays or assumes responsibility for the
communication a demand for the person to cease dissemination of the false
information in the communication. If the person does not inform the candidate
within 24 hours of that service that the person agrees to cease dissemination of the
false information, the candidate may file a civil action in circuit court requesting
such legal or equitable relief as may be appropriate. The bill directs the court to
promptly set the matter for a hearing to be held within 24 hours after the action is
filed and to issue a decision within 24 hours after the hearing is held. The court may
then order such legal or equitable relief as it considers to be appropriate, which must
include a requirement to disseminate corrective information in the same manner
and to the same extent as the original dissemination was made in accordance with
a specific proposed plan approved by the court. The bill also provides that if the
candidate who brings the action believes that a court order issued in the action is
violated, the candidate may bring suit against the alleged violator, acting on behalf
of the state. If a court finds that a violation has occurred or is occurring, the court
may order the violator to pay a forfeiture (civil penalty) of not more than $100,000
for each violation. Under the bill, the court may award the actual and necessary costs
of prosecution in any such action, including reasonable attorney fees, to the
candidate bringing the suit if he or she prevails but any forfeiture recovered is paid
to the state.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB723, s. 1 1Section 1. 11.30 (2) (a) of the statutes is amended to read:
AB723,3,22 11.30 (2) (a) The source of every Each person who makes, disseminates, or
3assumes responsibility for any
printed advertisement, billboard, handbill, sample
4ballot, television or radio advertisement, or other communication which is paid for
5by or through any contribution, disbursement, or incurred obligation shall ensure
6that the source of the communication is
clearly appear thereon included in or on the
7communication. If the communication includes a factual statement, the person shall
8also ensure that the communication cites a corroborating source for the statement
.

1This paragraph does not apply to communications for which reporting is not required
2under s. 11.06 (2).
AB723, s. 2 3Section 2. 11.30 (2) (cm) of the statutes is created to read:
AB723,3,74 11.30 (2) (cm) The person who pays or assumes responsibility for each
5communication under pars. (a) to (c) that appears on television shall ensure that the
6disclosure of the information concerning who pays for the communication is read
7orally during the communication.
AB723, s. 3 8Section 3. 11.30 (2) (d) of the statutes is amended to read:
AB723,3,139 11.30 (2) (d) In addition to the requirements of pars. (a) to (c) (cm), a committee
10or individual required to file an oath under s. 11.06 (7) shall also in every
11communication in support of or in opposition to any clearly identified candidate or
12candidates include the words "Not authorized by any candidate or candidate's agent
13or committee".
AB723, s. 4 14Section 4. 11.30 (2) (j) of the statutes is created to read:
AB723,4,1115 11.30 (2) (j) If a candidate believes that a communication identified in par. (a)
16contains false information that is intended or tends to affect voting at an election at
17which the candidate seeks office, the candidate may by personal service upon the
18person who pays or assumes responsibility for the communication or the person's
19agent a demand for the person to cease dissemination of the false information in the
20communication. If the person who pays or assumes responsibility for the
21communication does not inform the candidate within 24 hours of that service that
22the person agrees to cease dissemination of the false information, the candidate may
23file a civil action requesting such legal or equitable relief as may be appropriate. The
24court shall promptly set the matter for a hearing to be held within 24 hours after the
25action is filed and shall issue a decision within 24 hours after the hearing is held.

1The court may order such legal or equitable relief as it considers to be appropriate,
2which shall include a requirement to disseminate corrective information in the same
3manner as the original dissemination was made in accordance with a specific
4proposed plan approved by the court. If the candidate who files the action believes
5that a court order issued in that action has been violated, the candidate may bring
6suit against the alleged violator upon his or her relation in the name, and on behalf,
7of the state. If the court finds that a violation has occurred or is occurring, the court
8may order the violator to forfeit not more than $100,000 for each violation. The court
9may award the actual and necessary costs of prosecution in any such action,
10including reasonable attorney fees, to the relator if he or she prevails but any
11forfeiture recovered shall be paid to the state.
AB723, s. 5 12Section 5. 11.66 of the statutes is renumbered 11.66 (1).
AB723, s. 6 13Section 6. 11.66 (2) of the statutes is created to read:
AB723,4,1514 11.66 (2) Subsection (1) does not apply to any action brought under s. 11.30 (2)
15(j).
AB723, s. 7 16Section 7. 12.05 of the statutes is amended to read:
AB723,4,23 1712.05 False and reckless representations affecting elections. No person
18may knowingly make or publish, or cause to be made or published, a false
19representation pertaining to a candidate or referendum which is intended or tends
20to affect voting at an election. No person may knowingly make or publish, or cause
21to be made or published, a representation pertaining to a candidate or referendum
22with reckless disregard as to the truth or falsity of the representation if the
23representation is intended or tends to affect voting at an election.
AB723,4,2424 (End)
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