LRB-2844/1
ARG:jld/wlj/klm
2015 - 2016 LEGISLATURE
August 24, 2015 - Introduced by Senators Marklein, Olsen, Gudex, Petrowski and
Ringhand, cosponsored by Representatives Ripp, E. Brooks, Considine,
Ballweg, Hesselbein, Kahl, Subeck, Tranel, Danou, Jorgensen, Kooyenga,
Murphy, Novak, Ohnstad and Petryk. Referred to Committee on Revenue,
Financial Institutions, and Rural Issues.
SB236,1,3 1An Act to renumber and amend 125.51 (10); to amend 125.26 (6) and 125.51
2(3) (f); and to create 125.02 (3u), 125.32 (3m) (j) and 125.51 (10) (b) of the
3statutes; relating to: temporary alcohol beverage retail licenses.
Analysis by the Legislative Reference Bureau
This bill allows municipalities to issue temporary alcohol beverage retail
licenses for certain multiple-location events and also allows temporary alcohol
beverage retail licenses to be issued to local chambers of commerce.
Under current law, with limited exceptions, no person may sell alcohol
beverages to a consumer unless the seller possesses a license or permit authorizing
the sale. Current law authorizes municipalities to issue temporary Class "B" and
"Class B" licenses to certain clubs, fair associations, agricultural societies, churches,
veterans organizations, lodges, and societies that authorize the retail sale of,
respectively, fermented malt beverages (beer) and wine at fairs, meetings, picnics,
and similar gatherings hosted by these organizations. A municipality may not issue
to one of these organizations more than two temporary "Class B" (wine) licenses in
any 12-month period, but there is no such limit on issuance of Class "B" (beer)
licenses.
This bill authorizes municipalities to issue temporary Class "B" and "Class B"
licenses to local chambers of commerce, and similar civic or trade organizations,
organized as nonstock corporations with the Department of Financial Institutions.
The bill also creates a limited exception to the two-license limit for temporary "Class
B" licenses that allows a municipality to issue up to 20 temporary "Class B" licenses

to the same licensee if all of the following apply: 1) each license is issued for the same
date and times and the licensee is the sponsor of an event, of not more than one day
in duration, held at multiple locations within the municipality on this date and at
these times; 2) an admission fee is charged for participation in the event and no
additional fee is charged for service of alcohol at the event; and 3) within the previous
12 months, the municipality has issued such multiple-location event licenses for
only one other such event or for no other events. Each event for which a municipality
issues multiple-location event licenses as described above is counted as one license
toward the licensee's two-license limit for a temporary "Class B" license.
Under current law, with exceptions, a Class "B" license may not be issued for
premises where another business is conducted.
This bill creates a limited exception under which a temporary Class "B" license
may be issued for premises where another business is conducted if all of the following
apply: 1) the license is one of multiple licenses issued by the municipality to the same
licensee for the same date and times; 2) the licensee is the sponsor of an event held
at multiple locations within the municipality on this date and at these times; and 3)
an admission fee is charged for participation in the event and no additional fee is
charged for service of alcohol at the event.
The bill further clarifies that a temporary "Class B" license for wine may be
issued by a municipality without also issuing a temporary Class "B" license for beer
and also provides discretion to a municipality in setting the fee for a temporary
"Class B" license, which may not exceed $10 (the fee under current law).
Current law requires the Department of Revenue (DOR) to prepare a booklet
explaining the state statutes and rules relating to the retail sale of alcohol beverages
and to provide copies of the booklet to municipalities for distribution to licensees.
This bill requires DOR to update its discussion of "wine walks" in this booklet
(Publication 302, Wisconsin Alcohol Beverage and Tobacco Laws for Retailers), to
reflect statutory changes in the bill.
For further information see the state and local fiscal estimate, which will be
printed as an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB236,1 1Section 1. 125.02 (3u) of the statutes is created to read:
SB236,2,42 125.02 (3u) "Chamber of commerce" means a local chamber of commerce
3organized under ch. 181 or a similar civic or trade organization organized under ch.
4181 to promote economic growth and opportunity within a local geographical area.
SB236,2 5Section 2. 125.26 (6) of the statutes is amended to read:
SB236,3,23
1125.26 (6) Temporary Class "B" licenses may be issued to bona fide clubs and
2chambers of commerce
, to county or local fair associations or agricultural societies,
3to churches, lodges or societies that have been in existence for at least 6 months
4before the date of application, and to posts of veterans organizations authorizing the
5sale of fermented malt beverages at a particular picnic or similar gathering, at a
6meeting of the post, or during a fair conducted by the fair association or agricultural
7society. The amount of the fee for the license shall be determined by the municipal
8governing body issuing the license but may not exceed $10. An official or body
9authorized by a municipal governing body to issue temporary Class "B" licenses may,
10upon issuance of any temporary Class "B" license, authorize the licensee to permit
11underage persons to be on the premises for which the license is issued. A license
12issued to a county or district fair licenses the entire fairgrounds where the fair is
13being conducted and all persons engaging in retail sales of fermented malt beverages
14from leased stands on the fairgrounds. The county or district fair to which the license
15is issued may lease stands on the fairgrounds to persons who may engage in retail
16sales of fermented malt beverages from the stands while the fair is being held. A
17municipal governing body may issue a temporary Class "B" license for premises that
18are covered by a "Class B" permit issued under s. 125.51 (5) (b) 2. if the applicant
19meets the requirements of this subsection. If a license is issued under this subsection
20to a fair association solely for the purpose of conducting on the licensed premises
21fermented malt beverages judging or tasting events involving servings of fermented
22malt beverages no greater than one fluid ounce each, s. 125.32 (2) does not apply to
23these licensed premises.
SB236,3 24Section 3. 125.32 (3m) (j) of the statutes is created to read:
SB236,4,6
1125.32 (3m) (j) Premises for which a temporary Class "B" license is issued
2under s. 125.26 (6) if the license is one of multiple licenses issued by the municipality
3to the same licensee for the same date and times, the licensee is the sponsor of an
4event held at multiple locations within the municipality on this date and at these
5times, and an admission fee is charged for participation in the event and no
6additional fee is charged for service of alcohol at the event.
SB236,4 7Section 4. 125.51 (3) (f) of the statutes is amended to read:
SB236,4,118 125.51 (3) (f) A "Class B" license may be issued only to a holder of a retail Class
9"B" license to sell fermented malt beverages unless the "Class B" license is the kind
10of "Class B" license specified under par. (am) or is a temporary "Class B" license under
11sub. (10)
.
SB236,5 12Section 5. 125.51 (10) of the statutes is renumbered 125.51 (10) (a) and
13amended to read:
SB236,5,1414 125.51 (10) (a) Notwithstanding s. 125.68 (3), temporary "Class B" licenses
15may be issued to bona fide clubs and chambers of commerce, to county or local fair
16associations or agricultural societies, to churches, lodges, or societies that have been
17in existence for at least 6 months before the date of application, and to posts of
18veterans' organizations authorizing the sale of wine in an original package,
19container, or bottle or by the glass if the wine is dispensed directly from an original
20package, container, or bottle at a particular picnic or similar gathering, at a meeting
21of the post, or during a fair conducted by the fair association or agricultural society.
22The amount of the fee for the license shall be determined by the municipal governing
23body issuing the license but may not exceed
$10, except that no fee may be charged
24to a person who at the same time applies for a temporary Class "B" license under s.
25125.26 (6) for the same event. A license issued to a county or district fair licenses the

1entire fairgrounds where the fair is being conducted and all persons engaging in
2retail sales of wine from leased stands on the fairgrounds. The county or district fair
3to which the license is issued may lease stands on the fairgrounds to persons who
4may engage in retail sales of wine from the stands while the fair is being held. If a
5county or district fair leases any stand to a winery holding a permit under s. 125.53,
6in addition to making retail sales of wine from the leased stand, the winery may
7provide taste samples anywhere on the fairgrounds of wine manufactured by the
8winery. If a license is issued under this subsection paragraph to a fair association
9solely for the purpose of conducting on the licensed premises wine judging or tasting
10events involving servings of wine no greater than one fluid ounce each, s. 125.68 (2)
11does not apply to these licensed premises. Not Except as provided in par. (b), not
12more than 2 licenses may be issued under this subsection paragraph to any club,
13chamber of commerce, county or local fair association, agricultural association,
14church, lodge, society, or veterans post in any 12-month period.
SB236,6 15Section 6. 125.51 (10) (b) of the statutes is created to read:
SB236,5,1716 125.51 (10) (b) 1. A municipality may issue up to 20 licenses under par. (a) to
17the same licensee if all of the following apply:
SB236,5,2018 a. Each license is issued for the same date and times and the licensee is the
19sponsor of an event held at multiple locations within the municipality on this date
20and at these times.
SB236,5,2221 b. An admission fee is charged for participation in the event and no additional
22fee is charged for service of alcohol at the event.
SB236,5,2423 c. Within the immediately preceding 12-month period, the municipality has
24issued licenses under authority of this paragraph for fewer than 2 events.
SB236,5,2525 2. The duration of an event under subd. 1. may not exceed one day.
SB236,6,3
13. For purposes of the 2-license limit imposed under par. (a), each event for
2which multiple licenses are issued as provided in subd. 1. shall count as one license
3toward this 2-license limit.
SB236,7 4Section 7. Nonstatutory provisions.
SB236,6,115 (1) Publication 302 and wine walks. The department of revenue shall update
6the discussion of "wine walks" in its Publication 302, Wisconsin Alcohol Beverage
7and Tobacco Laws for Retailers, to reflect statutory changes in this act. The updated
8publication shall be made available on the department's Internet site. When the
9department's supply of existing printed copies of Publication 302 have been
10exhausted, the department shall distribute the updated version of Publication 302
11for purposes of section 125.045 of the statutes.
SB236,6,1212 (End)
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