LRB-0939/1
MCP:amn
2017 - 2018 LEGISLATURE
February 2, 2017 - Introduced by Senators Tiffany, Feyen, Kapenga, Marklein and
Petrowski, cosponsored by Representatives Felzkowski, Brandtjen, E.
Brooks
, R. Brooks, Jagler, Kleefisch, Knodl, Kooyenga, Kremer, Krug,
Kulp, Loudenbeck, Murphy, Mursau, Quinn, Ripp, Steffen, Summerfield,
Swearingen, Tauchen, Thiesfeldt and Weatherston. Referred to Committee
on Transportation and Veterans Affairs.
SB18,1,2 1An Act to renumber and amend 100.18 (6); and to amend 98.03 (2) and 100.18
2(8) of the statutes; relating to: advertising motor fuel prices by the half-gallon.
Analysis by the Legislative Reference Bureau
This bill allows a person who sells less than 15,000 gallons of motor fuel in this
state per year to advertise motor fuel prices by the half-gallon. Current law requires
motor fuel prices to be advertised by the gallon.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB18,1 3Section 1. 98.03 (2) of the statutes is amended to read:
SB18,1,84 98.03 (2) The department may issue rules governing the construction,
5installation, and use of commercial weights and measures and prescribing
6tolerances therefor. The specifications, tolerances, and regulations for commercial
7weighing and measuring devices issued by the national institute of standards and
8technology shall apply in this state except as modified by such rules or by statute.
SB18,2
1Section 2. 100.18 (6) of the statutes is renumbered 100.18 (6) (a) and amended
2to read:
SB18,2,63 100.18 (6) (a) All advertising which that shows or in any manner relates to the
4price at which motor fuel is offered for sale at retail, except multiple gallon computers
5attached to or forming a part of any dispensing equipment, shall show only (a) the
6one of the following:
SB18,2,10 71. The single gallon unit price including all applicable taxes in one amount or
8(b) the
, except that a person who sells less than 15,000 gallons of motor fuel in this
9state per year may show the half-gallon unit price including all applicable taxes in
10one amount.
SB18,2,15 112. The single gallon product price, the taxes applicable thereto to the product
12price
, and the total single gallon unit price including all applicable taxes, except that
13a person who sells less than 15,000 gallons of motor fuel in this state per year may
14show the half-gallon product price, the taxes applicable to the product price, and the
15total half-gallon unit price including all applicable taxes
.
SB18,2,19 16(b) In any such advertising under this subsection, all numerals which that
17represent either price or taxes shall be of the same type and size except that fractions
18of a cent shall be shown in figures one-half the height, width, and prominence of the
19whole numbers.
SB18,3 20Section 3. 100.18 (8) of the statutes is amended to read:
SB18,3,1921 100.18 (8) Every wholesaler and every other person selling or distributing
22motor fuel in this state shall keep posted in a conspicuous place, most accessible to
23the public at his or her place of business, and on every pump from which delivery is
24made directly into the fuel tank attached to a motor vehicle, a placard showing the
25net selling price per gallon of all grades of motor fuel and the amount of all taxes per

1gallon thereon on all grades of motor fuel, except that a person who sells or
2distributes less than 15,000 gallons of motor fuel in this state per year may show the
3net selling price and amount of taxes per half-gallon
. On pumps or other dispensing
4equipment from which motor fuel is sold and delivered directly into fuel supply tanks
5attached to motor vehicles, such the posting under this subsection shall be in figures
6not less than one inch high, except that no such placard shall be required on a
7computer pump whereon on which the total net selling price per gallon or half-gallon
8including all taxes is legibly shown on its face. Except for sales to drivers of motor
9vehicles used by physically disabled persons under s. 100.51 (5), all sales shall be
10made at the posted price. Delivery slips shall also show the net selling price per
11gallon of all grades of motor fuel and the amount of all taxes per gallon thereon on
12all grades of motor fuel, except that a person who sells or distributes less than 15,000
13gallons of motor fuel in this state per year may show the net selling price and amount
14of taxes per half-gallon
. If the wholesaler or person has more than one place of
15business in this state, the wholesaler or person shall post that the placard required
16under this subsection
at all of his or her places of business. All prices posted shall
17remain in effect for at least 24 hours after they are posted. It shall be considered
18deceptive advertising to advertise or represent in any manner the price of motor fuel
19offered for sale at retail to be less than the price so posted on each pump.
SB18,3,2020 (End)
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