Written comments on the proposed rules may be sent to the contact person by Friday, March 31, 2000. Written comments will receive the same consideration as written or oral testimony presented at the hearing.
Analysis Prepared by the Dept. of Tourism
Section 41.17, Stats., creates a joint effort marketing (JEM) program and s. 41.17 (4) (g), Stats., authorizes the Department to adopt rules required to administer the program. The program provides for grants to non-profit organizations engaged in tourism activities. Grant funds may be used for the development of publicity, the production and media placement of advertising, direct mail, and, for destination marketing projects, certain expenses related to attendance at trade shows. To be eligible, expenditures must be part of a project and overall advertising plan of the applicant organization intended to increase tourism in Wisconsin.
The current rules authorize funding for projects that relate to tourism events, promotions and destination marketing projects. An example of an event might be a town festival. An example of a promotion might be the advertising of discounted entry and accommodation fees within an area for a limited period of time intended to attract tourists to a destination during shoulder or off season. Destination marketing is advertising that is not necessarily connected to an event or promotion, but that advertises a region of the state to a market that is identified in the statewide marketing plan as regional or extended regional, or that advertises a region of the state to potential meeting and convention or motorcoach visitors. Destination marketing advertising must be intended to attract tourists during a time that has not traditionally attracted substantial tourism to the area, and the proposal must be from an applicant representing a region made up of three or more municipalities. Funding under the Destination Marketing category is limited to $5,000 per municipality represented in an application and no more than $20,000 total per application.
The proposed rule increases the maximum limits for destination marketing projects to $10,000 per municipality represented and a total maximum per destination marketing project equal to the lesser of $40,000 or 7% of the fiscal year budget for destination marketing projects. It also makes clear that the 7% limit for all JEM projects is based upon the applicable share of the annual JEM budget. 1999 Wis. Act 9 (the recently adopted biennial budget) directs the Department of Tourism to increase the budget for Joint Effort Marketing to not less than $1,130,000 each year. The Joint Effort Marketing Program budget for the last year of the previous biennium was $700,000. One result of the mandated increase was to increase the maximum funding for all Joint Effort Marketing categories other than Destination Marketing. The rule produces a similar increase for Destination Marketing.
Initial Regulatory Flexibility Analysis
Notice is hereby given that pursuant to s. 227.14, Stats., the proposed rule will have minimal impact on small businesses. The initial regulatory flexibility analysis as required by s. 227.17 (3) (f), Stats., is as follows:
1) Type of small business affected by the rule: None.
2) The proposed reporting, bookkeeping and other procedures required for compliance with the rule: None.
3) The types of professional skills necessary for compliance with the rule: None.
Fiscal Estimate
The proposed rule has no fiscal effect.
Contact Information
For additional information about or copies of the proposed rules contact:
Dennis Fay, General Counsel
Telephone (608) 266-6747
Wis. Department of Tourism
P. O. Box 7976
Madison, WI 53707-7976
Notice of Submission of Proposed Rules to the Presiding Officer of each House of the Legislature, Under S. 227.19, Stats.
Please check the Bulletin of Proceedings for further information on a particular rule.
Ch. Adm 47 - Relating to the Wisconsin Land Information Program grants-in-aid to local government.
Ch. DOC 303 - Relating to inmate conduct, inmate discipline and procedures for the imposition of discipline.
Financial Institutions--Credit Unions
(CR 99-145):
Ch. DFI-CU 52 - Relating to credit union examinations.
Financial Institutions--Credit Unions
(CR 99-146):
Ch. DFI-CU 64 - Relating to public inspection and copying of records of the Office of Credit Unions.
Ch. HFS 181 - Relating to reporting of blood lead test results.
Kickapoo Reserve Management Board
(CR 99-124):
Ch. KB 1 - Relating to the use of land, water and facilities in the Kickapoo Valley Reserve.
Ch. NR 19 - Relating to the harvest, possession and sale of native amphibians, lizards and snakes.
S. N 8.06 - Relating to prescribing limitations for advanced practice nurse prescribers.
SS. Psy 2.08 and 3.10 - Relating to re-examinations.
Ch. Trans 320 - Relating to calculation of fees for special events, security, traffic enforcement and escort services.
Administrative Rules Filed With The
Revisor Of Statutes Bureau
The following administrative rules have been filed with the Revisor of Statutes Bureau and are in the process of being published. The date assigned to each rule is the projected effective date. It is possible that the publication of these rules could be delayed. Contact the Revisor of Statutes Bureau at (608) 266-7275 for updated information on the effective dates for the listed rules.
Agriculture, Trade and Consumer Protection
(CR 99-87):
An order affecting ch. ATCP 34, relating to the chemical and container collection program (“clean sweep”).
Effective 04-01-00.
Agriculture, Trade and Consumer Protection
(CR 99-117):
An order affecting ch. ATCP 30, relating to pesticide product restrictions.
Effective 04-01-00.
An order creating s. Chir 4.07, relating to practice while suspended.
Effective 04-01-00.
An order affecting chs. Comm 2, 5, 20, 52, 81 to 85 and 91 and ss. Comm 25.02, 50.06, 51.01 and 66.11, relating to private onsite wastewater treatment systems (POWTS) and sanitation systems and devices.
Effective 07-01-00.
An order affecting ch. Comm 5 and ss. Comm 81.01, 82.40, 84.30 and 84.60, relating to credentials and fire sprinkler systems.
Part effective 04-01-00.
Part effective 07-01-00.
An order affecting chs. HFS 101 to 103 and 108, relating to providing eligibility under the BadgerCare program to families with incomes up to 185% of the federal poverty level that are not covered by health insurance, do not have access to an employer-subsidized family health care plan which is 80% or more subsidized and are not otherwise eligible for the Medical Assistance (MA) program under AFDC-related or SSI-related criteria.
Effective 04-01-00.
An order affecting s. HEA 11.03, relating to the Minority Teacher Loan Program.
Effective 04-01-00.
An order affecting ss. Phar 1.01 and 1.02 and ch. Phar 15, relating to the preparation of sterile pharmaceuticals by pharmacists.
Effective 04-01-00.
An order creating ch. PSC 117, relating to the assignment of costs and revenues, from sales of electric capacity and energy by public utility to out-of-state customers that the public utility does not have a duty to serve, in setting rates for retail electric service.
Effective 04-01-00.
An order creating ch. Trans 316, relating to wood harvesting slashers.
Effective 04-01-00.
The following administrative rule orders have been adopted and published in the February 29, 2000 Wisconsin Administrative Register. Copies of these rules are sent to subscribers of the complete Wisconsin Administrative Code, and also to the subscribers of the specific affected Code.
For subscription information, contact Document Sales at (608) 266-3358.
