LRBs0221/4
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1997 - 1998 LEGISLATURE
ASSEMBLY SUBSTITUTE AMENDMENT 1,
TO 1997 ASSEMBLY BILL 283
September 24, 1997 - Offered by Representative M. Lehman.
AB283-ASA1,1,8 1An Act to renumber and amend 100.30 (2) (a); to amend 100.30 (2) (b), 100.30
2(2) (c) 1. a., 100.30 (2) (d), 100.30 (2) (f), 100.30 (2) (g), 100.30 (2) (L) (intro.),
3100.30 (2m) (a), 100.30 (2m) (b), 100.30 (3), 100.30 (5) (a), 100.30 (6) (a) 7. and
4814.04 (intro.); and to create 100.26 (9), 100.30 (2) (a), 100.30 (2) (am) 1m.,
5100.30 (2) (c) 1g., 100.30 (2) (c) 1r., 100.30 (2) (cg), 100.30 (2) (cj), 100.30 (2) (cL),
6100.30 (2) (cm), 100.30 (2) (j), 100.30 (2) (m), 100.30 (2m) (c), 100.30 (5m), 100.30
7(6) (a) 9. and 100.30 (7) of the statutes; relating to: the regulation of the sale
8of merchandise below cost and providing penalties.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB283-ASA1, s. 1 9Section 1. 100.26 (9) of the statutes is created to read:
AB283-ASA1,1,1110 100.26 (9) Any person who violates s. 100.30 (7) (a) is subject to a forfeiture of
11not less than $50 nor more than $200 for each violation.
AB283-ASA1, s. 2
1Section 2. 100.30 (2) (a) of the statutes is renumbered 100.30 (2) (am), and
2100.30 (2) (am) 1., as renumbered, is amended to read:
AB283-ASA1,2,133 100.30 (2) (am) 1. With respect to the sale of cigarettes or other tobacco
4products, fermented malt beverages, or intoxicating liquor or wine, or motor vehicle
5fuel,
"cost to retailer" means the invoice cost of the merchandise to the retailer within
630 days prior to the date of sale, or replacement cost of the merchandise to the
7retailer, whichever is lower, less all trade discounts except customary discounts for
8cash, plus any excise taxes imposed on such merchandise or the sale thereof other
9than excise taxes collected by the retailer, and any cost incurred for transportation
10and any other charges not otherwise included in the invoice cost or the replacement
11cost of the merchandise as herein set forth, to which shall be added a markup to cover
12a proportionate part of the cost of doing business, which markup, in the absence of
13proof of a lesser cost, shall be 6% of the cost to the retailer as herein set forth.
AB283-ASA1, s. 3 14Section 3. 100.30 (2) (a) of the statutes is created to read:
AB283-ASA1,2,2115 100.30 (2) (a) "Average posted terminal price" means the average posted rack
16price, as published by a petroleum price reporting service, at which motor vehicle fuel
17is offered for sale at the close of business on the determination date by all refiners
18and wholesalers of motor vehicle fuel at a terminal plus any excise, sales or use taxes
19imposed on the motor vehicle fuel or on its sale, any cost incurred for transportation
20and any other charges that are not otherwise included in the average posted rack
21price. In this paragraph, "average" means the arithmetic mean.
AB283-ASA1, s. 4 22Section 4. 100.30 (2) (am) 1m. of the statutes is created to read:
AB283-ASA1,2,2423 100.30 (2) (am) 1m. With respect to the sale of motor vehicle fuel, "cost to
24retailer" means the following:
AB283-ASA1,3,11
1a. In the case of the retail sale of motor vehicle fuel by a refiner at a retail station
2owned or operated either directly or indirectly by the refiner, the refiner's lowest
3selling price to other retailers or to wholesalers of motor vehicle fuel on the date of
4the refiner's retail sale, less all trade discounts except customary discounts for cash,
5plus any excise, sales or use taxes imposed on the motor vehicle fuel or on its sale and
6any cost incurred for transportation and any other charges not otherwise included
7in the invoice cost of the motor vehicle fuel, plus a markup of 9.18% of that amount
8to cover a proportionate part of the cost of doing business; or the average posted
9terminal price at the terminal located closest to the retail station plus a markup of
109.18% of the average posted terminal price to cover a proportionate part of the cost
11of doing business; whichever is greater.
AB283-ASA1,3,2412 b. In the case of the retail sale of motor vehicle fuel by a wholesaler of motor
13vehicle fuel, who is not a refiner, at a retail station owned or operated either directly
14or indirectly by the wholesaler of motor vehicle fuel, the invoice cost of the motor
15vehicle fuel to the wholesaler of motor vehicle fuel within 10 days prior to the date
16of sale, or the replacement cost of the motor vehicle fuel, whichever is lower, less all
17trade discounts except customary discounts for cash, plus any excise, sales or use
18taxes imposed on the motor vehicle fuel or on its sale, and any cost incurred for
19transportation and any other charges not otherwise included in the invoice cost or
20replacement cost of the motor vehicle fuel, plus a markup of 9.18% of that amount
21to cover a proportionate part of the cost of doing business; or the average posted
22terminal price at the terminal located closest to the retail station plus a markup of
239.18% of the average posted terminal price to cover a proportionate part of the cost
24of doing business; whichever is greater.
AB283-ASA1,4,11
1c. In the case of the retail sale of motor vehicle fuel by a person other than a
2refiner or a wholesaler of motor vehicle fuel at a retail station, the invoice cost of the
3motor vehicle fuel to the retailer within 10 days prior to the date of sale, or the
4replacement cost of the motor vehicle fuel, whichever is lower, less all trade discounts
5except customary discounts for cash, plus any excise, sales or use taxes imposed on
6the motor vehicle fuel or on its sale and any cost incurred for transportation and any
7other charges not otherwise included in the invoice cost or the replacement cost of
8the motor vehicle fuel, plus a markup of 6% of that amount to cover a proportionate
9part of the cost of doing business; or the average posted terminal price at the terminal
10located closest to the retailer plus a markup of 9.18% of the average posted terminal
11price to cover a proportionate part of the cost of doing business; whichever is greater.
AB283-ASA1,4,2012 d. In the case of a retail sale of motor vehicle fuel by a refiner at a place other
13than a retail station, the refiner's lowest selling price to other retailers or to
14wholesalers of motor vehicle fuel on the date of the refiner's retail sale, less all trade
15discounts except customary discounts for cash, plus any excise, sales or use taxes
16imposed on the motor vehicle fuel or on its sale and any cost incurred for
17transportation and any other charges not otherwise included in the invoice cost of
18the motor vehicle fuel to which shall be added a markup to cover a proportionate part
19of the cost of doing business, which markup, in the absence of proof of a lesser cost,
20shall be 3% of the cost to the retailer as set forth in this subd. 1m. d.
AB283-ASA1,5,521 e. In the case of a retail sale of motor vehicle fuel by a person other than a refiner
22at a place other than a retail station, the invoice cost of the motor vehicle fuel to the
23retailer within 10 days prior to the date of the sale, or the replacement cost of the
24motor vehicle fuel, whichever is lower, less all trade discounts except customary
25discounts for cash, plus any excise, sales or use taxes imposed on the motor vehicle

1fuel or on its sale and any cost incurred for transportation and any other charges not
2otherwise included in the invoice cost or the replacement cost of the motor vehicle
3fuel to which shall be added a markup to cover a proportionate part of the cost of doing
4business, which markup, in the absence of proof of a lesser cost, shall be 3% of the
5cost to the retailer as set forth in this subd. 1m. e.
AB283-ASA1, s. 5 6Section 5. 100.30 (2) (b) of the statutes is amended to read:
AB283-ASA1,5,187 100.30 (2) (b) "Cost to retailer" and "cost to wholesaler" as defined in pars. (a)
8(am) and (c) mean bona fide costs; and purchases made by retailers and, wholesalers,
9wholesalers of motor vehicle fuel and refiners
at prices which cannot be justified by
10prevailing market conditions within this state shall not be used in determining cost
11to the retailer and cost to the wholesaler. Prices at which purchases of merchandise
12other than motor vehicle fuel are made by retailers or wholesalers cannot be justified
13by prevailing market conditions in this state when they are below the lowest prices
14at which the manufacturer or producer of such merchandise sells to other retailers
15or wholesalers in this state. Prices at which sales of motor vehicle fuel are made by
16retailers, wholesalers, wholesalers of motor vehicle fuel and refiners cannot be
17justified by prevailing market conditions in this state when they are below the
18applicable cost to retailers and cost to wholesalers specified under pars. (am) and (c).
AB283-ASA1, s. 6 19Section 6. 100.30 (2) (c) 1. a. of the statutes is amended to read:
AB283-ASA1,6,620 100.30 (2) (c) 1. a. With respect to the sale of cigarettes or other tobacco
21products, fermented malt beverages, or intoxicating liquor or wine, or motor vehicle
22fuel,
"cost to wholesaler" means, except as provided in subd. 1. b., the invoice cost of
23the merchandise to the wholesaler within 30 days prior to the date of sale, or the
24replacement cost of the merchandise to the wholesaler, whichever is lower, less all
25trade discounts except customary discounts for cash, plus any excise taxes imposed

1on the sale thereof prior to the sale at retail, and any cost incurred for transportation
2and any other charges not otherwise included in the invoice cost or the replacement
3cost of the merchandise as herein set forth, to which shall be added, except for sales
4at wholesale between wholesalers, a markup to cover a proportionate part of the cost
5of doing business, which markup, in the absence of proof of a lesser cost, shall be 3%
6of the cost to the wholesaler as herein set forth.
AB283-ASA1, s. 7 7Section 7. 100.30 (2) (c) 1g. of the statutes is created to read:
AB283-ASA1,6,168 100.30 (2) (c) 1g. With respect to the wholesale sale of motor vehicle fuel by a
9refiner, "cost to wholesaler" means the refiner's lowest selling price to other retailers
10or to wholesalers of motor vehicle fuel on the date of the refiner's wholesale sale, less
11all trade discounts except customary discounts for cash, plus any excise, sales or use
12taxes imposed on the motor vehicle fuel or on its sale and any cost incurred for
13transportation and any other charges not otherwise included in the invoice cost of
14the motor vehicle fuel, to which shall be added a markup to cover a proportionate part
15of the cost of doing business, which markup, in the absence of proof of a lesser cost,
16shall be 3% of the cost to the wholesaler as set forth in this subdivision.
AB283-ASA1, s. 8 17Section 8. 100.30 (2) (c) 1r. of the statutes is created to read:
AB283-ASA1,7,318 100.30 (2) (c) 1r. With respect to the wholesale sale of motor vehicle fuel by a
19person other than a refiner, "cost to wholesaler" means the invoice cost of the motor
20vehicle fuel to the wholesaler of motor vehicle fuel within 10 days prior to the date
21of the sale or the replacement cost of the motor vehicle fuel, whichever is lower, less
22all trade discounts except customary discounts for cash, plus any excise, sales or use
23taxes imposed on the motor vehicle fuel or on its sale and any cost incurred for
24transportation and any other charges not otherwise included in the invoice cost or
25the replacement cost of the motor vehicle fuel to which shall be added a markup to

1cover a proportionate part of the cost of doing business, which markup, in the absence
2of proof of a lesser cost, shall be 3% of the cost to the wholesaler as set forth in this
3subdivision.
AB283-ASA1, s. 9 4Section 9. 100.30 (2) (cg) of the statutes is created to read:
AB283-ASA1,7,65 100.30 (2) (cg) 1. Except as provided in subd. 2., "determination date" is the day
6preceding the day of the sale at retail of motor vehicle fuel.
AB283-ASA1,7,107 2. If a retailer sells motor vehicle fuel on a day other than the day on which the
8retailer last purchased any motor vehicle fuel and the sale of the motor vehicle fuel
9by the retailer occurs no later than 10 days after its last purchase by the retailer,
10"determination date" means any of the following dates selected by the retailer:
AB283-ASA1,7,1111 a. The day preceding the day of the sale of motor vehicle fuel by the retailer.
AB283-ASA1,7,1212 b. The day on which motor vehicle fuel was last purchased by the retailer.
AB283-ASA1, s. 10 13Section 10. 100.30 (2) (cj) of the statutes is created to read:
AB283-ASA1,7,1814 100.30 (2) (cj) "Existing price of a competitor" means a price being
15simultaneously offered to a buyer for merchandise of like quality and quantity by a
16person who is a direct competitor of the retailer, wholesaler, wholesaler of motor
17vehicle fuel or refiner and from whom the buyer can practicably purchase the
18merchandise.
AB283-ASA1, s. 11 19Section 11. 100.30 (2) (cL) of the statutes is created to read:
AB283-ASA1,7,2120 100.30 (2) (cL) "Petroleum price reporting service" means a wholesale
21petroleum product price reporting service that is recognized nationwide.
AB283-ASA1, s. 12 22Section 12. 100.30 (2) (cm) of the statutes is created to read:
AB283-ASA1,7,2423 100.30 (2) (cm) "Refiner" means a manufacturer, producer or refiner of motor
24vehicle fuel.
AB283-ASA1, s. 13 25Section 13. 100.30 (2) (d) of the statutes is amended to read:
AB283-ASA1,8,5
1100.30 (2) (d) "Replacement cost" means the cost computed as specified in par.
2(a) (am) or (c) at which the merchandise sold could have been bought by the retailer
3or, wholesaler or wholesaler of motor vehicle fuel at any time if bought in the same
4quantity as the retailer's or, wholesaler's or wholesaler of motor vehicle fuel's last
5purchase of the said merchandise.
AB283-ASA1, s. 14 6Section 14. 100.30 (2) (f) of the statutes is amended to read:
AB283-ASA1,8,127 100.30 (2) (f) "Retailer" With respect to the sale of merchandise other than
8motor vehicle fuel, "retailer"
and "wholesaler" shall both be applied to any merchant
9who buys merchandise for resale at retail from the manufacturer or producer thereof
10and to any wholesaler under par. (L) 2. and, as to that merchandise or that
11wholesaler, the terms "cost to retailer" and "cost to wholesaler" as defined in pars.
12(a) (am) and (c) shall both be applied, including the markup requirements.
AB283-ASA1, s. 15 13Section 15. 100.30 (2) (g) of the statutes is amended to read:
AB283-ASA1,8,1914 100.30 (2) (g) "Sell", "sale" or "sold" includes any advertising or offer to sell or
15any transfer of merchandise where title is retained by the retailer or, wholesaler,
16wholesaler of motor vehicle fuel or refiner
as security for the payment of the purchase
17price. In determining the selling price of merchandise by wholesalers and,
18wholesalers of motor vehicle fuel,
retailers and refiners under this section, all
19fractions of a cent shall be carried to the next full cent.
AB283-ASA1, s. 16 20Section 16. 100.30 (2) (j) of the statutes is created to read:
AB283-ASA1,8,2421 100.30 (2) (j) "Terminal" means a motor vehicle fuel storage and distribution
22facility that is supplied by a pipeline or marine vessel, from which facility motor
23vehicle fuel may be removed at a rack and from which facility at least 3 refiners or
24wholesalers of motor vehicle fuel sell motor vehicle fuel.
AB283-ASA1, s. 17 25Section 17. 100.30 (2) (L) (intro.) of the statutes is amended to read:
AB283-ASA1,9,4
1100.30 (2) (L) (intro.) "Wholesaler" includes every person holding a permit as
2a multiple retailer under s. 139.30 (8) and every person engaged in the business of
3making sales at wholesale, other than sales of motor vehicle fuel at wholesale, within
4this state except as follows:
AB283-ASA1, s. 18 5Section 18. 100.30 (2) (m) of the statutes is created to read:
AB283-ASA1,9,66 100.30 (2) (m) "Wholesaler of motor vehicle fuel" includes any of the following:
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