Amendment ASA1-AB47

LRBs0005/2

PEN&PJK:jlg:lp

1999 - 2000 LEGISLATURE

ASSEMBLY SUBSTITUTE AMENDMENT 1, TO 1999 ASSEMBLY BILL 47

February 23, 1999 - Offered by Committee on Tourism and Recreation.

AB47-ASA1,1,5 An Act to renumber and amend 41.11 (4); to amend 41.19 (2m) (c) (intro.); and to create 20.380 (1) (gm), 41.11 (4) (b) and 84.02 (5) (am) of the statutes; relating to: the sale of advertising space in folded highway maps, the heritage tourism program, requiring the exercise of rule-making authority and making an appropriation.

The people of the state of Wisconsin, represented in senate and assembly, do enact as follows:

AB47-ASA1, s. 1 Section 1. 20.380 (1) (gm) of the statutes is created to read:

AB47-ASA1,1,8 20.380 (1) (gm) Heritage tourism program supplement. All moneys received under s. 41.11 (4) (b), to operate the heritage tourism program under s. 41.19.

AB47-ASA1, s. 2 Section 2. 41.11 (4) of the statutes is renumbered 41.11 (4) (a) and amended to read:

AB47-ASA1,2,7 41.11 (4) (a) The department shall plan and conduct a program of advertising and promotion designed to attract interested persons to this state and to stimulate the enjoyment of its recreational opportunities by residents and nonresidents alike. Any contracts engaging a private agency to conduct an advertising or promotion program under this subsection paragraph shall reserve to the department the right to terminate the contract if the service is unsatisfactory to the department. The department shall encourage and coordinate the efforts of public and private organizations to publicize the facilities and attractions of the state for the purpose of stimulating their enjoyment by residents and tourists.

AB47-ASA1, s. 3 Section 3. 41.11 (4) (b) of the statutes is created to read:

AB47-ASA1,2,22 41.11 (4) (b) The department shall sell commercial advertising space in folded highway maps produced under s. 84.02 (5) (a) to promote the facilities and attractions of this state. The department shall promulgate rules to implement this paragraph. The rules shall establish the price for commercial advertising space on the maps, shall include provisions for prioritizing advertisers in the event that advertising demand exceeds the space available on the maps, shall limit the number of advertisements placed by any one person and, for the purpose of maximizing the ability of any facility and attraction to advertise on the maps, shall establish a variety of advertising sizes available at costs proportionate to their size. The department of tourism shall, not later than the date specified by the department of transportation, provide the department of transportation with camera-ready copies of any advertisement to be included on the folded highway maps. The department of tourism shall deposit all proceeds received under this paragraph in the appropriation account under s. 20.380 (1) (gm).

AB47-ASA1, s. 4 Section 4. 41.19 (2m) (c) (intro.) of the statutes is amended to read:

AB47-ASA1,3,3 41.19 (2m) (c) (intro.) Subject to par. (d), from the appropriation accounts under s. 20.380 (1) (bm) and (gm), the department shall award a grant to the applicant on behalf of an area of the state selected under par. (a) if all of the following apply:

AB47-ASA1, s. 5 Section 5. 84.02 (5) (am) of the statutes is created to read:

AB47-ASA1,3,9 84.02 (5) (am) Not later than the first day of the 3rd month beginning after the effective date of this paragraph .... [revisor inserts date], and annually thereafter, the department of transportation shall notify the department of tourism of the area and configuration of space on the folded highway maps available for commercial advertising under s. 41.11 (4) (b).

AB47-ASA1,3,10 (End)