LRBs0341/1
CTS:jld&kjf:jf
2005 - 2006 LEGISLATURE
SENATE SUBSTITUTE AMENDMENT 2,
TO 2005 SENATE BILL 215
December 2, 2005 - Offered by Committee on Judiciary, Corrections and Privacy.
SB215-SSA2,1,5 1An Act to amend 100.30 (2) (am) 1m. (intro.), 100.30 (2) (am) 1m. a., 100.30 (2)
2(am) 1m. b., 100.30 (2) (am) 1m. c., 100.30 (2) (c) 1g., 100.30 (2) (c) 1r., 100.30
3(2) (cg) 1., 100.30 (2) (cg) 2. (intro.) and 100.30 (3); and to create 100.30 (2) (cg)
41m. and 100.30 (3) (a) 2. of the statutes; relating to: regulating the minimum
5price of motor vehicle fuel.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB215-SSA2, s. 1 6Section 1. 100.30 (2) (am) 1m. (intro.) of the statutes is amended to read:
SB215-SSA2,1,87 100.30 (2) (am) 1m. (intro.) With respect to the sale of motor vehicle fuel, "cost
8to retailer" means not less than 3 cents per gallon plus the following:
SB215-SSA2, s. 2 9Section 2. 100.30 (2) (am) 1m. a. of the statutes is amended to read:
SB215-SSA2,2,910 100.30 (2) (am) 1m. a. In the case of the retail sale of motor vehicle fuel by a
11refiner at a retail station owned or operated either directly or indirectly by the

1refiner, the refiner's lowest selling price to other retailers or to wholesalers of motor
2vehicle fuel on the date of the refiner's retail sale, less all trade discounts except
3customary discounts for cash, plus any excise, sales, or use taxes imposed on the
4motor vehicle fuel or on its sale and any cost incurred for transportation and any
5other charges not otherwise included in the invoice cost of the motor vehicle fuel, plus
6a markup of 9.18% 4 percent of that amount to cover a proportionate part of the cost
7of doing business; or the average posted terminal price at the terminal located closest
8to the retail station plus a markup of 9.18% 4 percent of the average posted terminal
9price to cover a proportionate part of the cost of doing business; whichever is greater.
SB215-SSA2, s. 3 10Section 3. 100.30 (2) (am) 1m. b. of the statutes is amended to read:
SB215-SSA2,2,2311 100.30 (2) (am) 1m. b. In the case of the retail sale of motor vehicle fuel by a
12wholesaler of motor vehicle fuel, who is not a refiner, at a retail station owned or
13operated either directly or indirectly by the wholesaler of motor vehicle fuel, the
14invoice cost of the motor vehicle fuel to the wholesaler of motor vehicle fuel within
1510 days prior to the date of sale, or the replacement cost of the motor vehicle fuel,
16whichever is lower, less all trade discounts except customary discounts for cash, plus
17any excise, sales, or use taxes imposed on the motor vehicle fuel or on its sale, and
18any cost incurred for transportation and any other charges not otherwise included
19in the invoice cost or replacement cost of the motor vehicle fuel, plus a markup of
209.18% 4 percent of that amount to cover a proportionate part of the cost of doing
21business; or the average posted terminal price at the terminal located closest to the
22retail station plus a markup of 9.18% 4 percent of the average posted terminal price
23to cover a proportionate part of the cost of doing business; whichever is greater.
SB215-SSA2, s. 4 24Section 4. 100.30 (2) (am) 1m. c. of the statutes is amended to read:
SB215-SSA2,3,12
1100.30 (2) (am) 1m. c. In the case of the retail sale of motor vehicle fuel by a
2person other than a refiner or a wholesaler of motor vehicle fuel at a retail station,
3the invoice cost of the motor vehicle fuel to the retailer within 10 days prior to the
4date of sale, or the replacement cost of the motor vehicle fuel, whichever is lower, less
5all trade discounts except customary discounts for cash, plus any excise, sales, or use
6taxes imposed on the motor vehicle fuel or on its sale and any cost incurred for
7transportation and any other charges not otherwise included in the invoice cost or
8the replacement cost of the motor vehicle fuel, plus a markup of 6% 4 percent of that
9amount to cover a proportionate part of the cost of doing business; or the average
10posted terminal price at the terminal located closest to the retailer plus a markup
11of 9.18% 4 percent of the average posted terminal price to cover a proportionate part
12of the cost of doing business; whichever is greater.
SB215-SSA2, s. 5 13Section 5. 100.30 (2) (c) 1g. of the statutes is amended to read:
SB215-SSA2,3,2214 100.30 (2) (c) 1g. With respect to the wholesale sale of motor vehicle fuel by a
15refiner, "cost to wholesaler" means the refiner's lowest selling price to other retailers
16or to wholesalers of motor vehicle fuel on the date of the refiner's wholesale sale, less
17all trade discounts except customary discounts for cash, plus any excise, sales or use
18taxes imposed on the motor vehicle fuel or on its sale and any cost incurred for
19transportation and any other charges not otherwise included in the invoice cost of
20the motor vehicle fuel, to which shall be added a markup to cover a proportionate part
21of the cost of doing business, which markup, in the absence of proof of a lesser cost,
22shall be 3% of the cost to the wholesaler as set forth in this subdivision
.
SB215-SSA2, s. 6 23Section 6. 100.30 (2) (c) 1r. of the statutes is amended to read:
SB215-SSA2,4,924 100.30 (2) (c) 1r. With respect to the wholesale sale of motor vehicle fuel by a
25person other than a refiner, "cost to wholesaler" means the invoice cost of the motor

1vehicle fuel to the wholesaler of motor vehicle fuel within 10 days prior to the date
2of the sale or the replacement cost of the motor vehicle fuel, whichever is lower, less
3all trade discounts except customary discounts for cash, plus any excise, sales or use
4taxes imposed on the motor vehicle fuel or on its sale and any cost incurred for
5transportation and any other charges not otherwise included in the invoice cost or
6the replacement cost of the motor vehicle fuel to which shall be added a markup to
7cover a proportionate part of the cost of doing business, which markup, in the absence
8of proof of a lesser cost, shall be 3% of the cost to the wholesaler as set forth in this
9subdivision
.
SB215-SSA2, s. 7 10Section 7. 100.30 (2) (cg) 1. of the statutes is amended to read:
SB215-SSA2,4,1311 100.30 (2) (cg) 1. Except as provided in subd. 2. subds. 1m. and 2.,
12"determination date" is means the day preceding the day of the sale at retail of motor
13vehicle fuel.
SB215-SSA2, s. 8 14Section 8. 100.30 (2) (cg) 1m. of the statutes is created to read:
SB215-SSA2,4,2115 100.30 (2) (cg) 1m. With respect to a retailer that is selling motor vehicle fuel
16at a price below the cost to retailer in order to meet a competitor's price as described
17in sub. (6) (a) 7., if the retailer sells motor vehicle fuel on a day other than the day
18on which the retailer last purchased any motor vehicle fuel and the sale of the motor
19vehicle fuel by the retailer occurs no later than 7 days after its last purchase by the
20retailer, "determination date" means any of the following dates selected by the
21retailer:
SB215-SSA2,4,2222 a. The day preceding the day of the sale of motor vehicle fuel by the retailer.
SB215-SSA2,4,2323 b. The day on which motor vehicle fuel was last purchased by the retailer.
SB215-SSA2, s. 9 24Section 9. 100.30 (2) (cg) 2. (intro.) of the statutes is amended to read:
SB215-SSA2,5,7
1100.30 (2) (cg) 2. (intro.) If a With respect to a retailer that is not selling motor
2vehicle fuel at a price below the cost to retailer in order to meet a competitor's price
3as described in sub. (6) (a) 7., if the
retailer sells motor vehicle fuel on a day other than
4the day on which the retailer last purchased any motor vehicle fuel and the sale of
5the motor vehicle fuel by the retailer occurs no later than 10 days after its last
6purchase by the retailer, "determination date" means any of the following dates
7selected by the retailer:
SB215-SSA2, s. 10 8Section 10. 100.30 (3) of the statutes is amended to read:
SB215-SSA2,5,109 100.30 (3) Illegality of loss leaders. Any (a) In this subsection, "loss leader"
10means any of the following:
SB215-SSA2,5,13 111. Except as provided in subd. 2., the sale of any an item of merchandise either
12by a retailer, or wholesaler, wholesaler of motor vehicle fuel or refiner, at less than
13cost as defined in this section.
SB215-SSA2,5,22 14(b) A loss leader by a retailer, wholesaler, wholesaler of motor vehicle fuel, or
15refiner, when made
with the intent or effect of inducing the purchase of other
16merchandise or of unfairly diverting trade from a competitor, impairs and prevents
17fair competition, injures public welfare, and is unfair competition and contrary to
18public policy and the policy of this section. Such sales are prohibited. Evidence of any
19sale of any item of merchandise
a loss leader by any a retailer, wholesaler, wholesaler
20of motor vehicle fuel, or refiner at less than cost as defined in this section shall be
21prima facie evidence of intent or effect to induce the purchase of other merchandise,
22or to unfairly divert trade from a competitor, or to otherwise injure a competitor.
SB215-SSA2, s. 11 23Section 11. 100.30 (3) (a) 2. of the statutes is created to read:
SB215-SSA2,6,2
1100.30 (3) (a) 2. The sale of motor vehicle fuel by a retailer, wholesaler of motor
2vehicle fuel, or refiner at a price equal to or less than cost as defined in this section.
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