LRBs0337/1
JK:amn
2021 - 2022 LEGISLATURE
ASSEMBLY SUBSTITUTE AMENDMENT 1,
TO ASSEMBLY BILL 762
February 9, 2022 - Offered by Representative Novak.
AB762-ASA1,1,4 1An Act to amend 71.05 (6) (a) 15., 71.21 (4) (a), 71.26 (2) (a) 4., 71.34 (1k) (g) and
271.45 (2) (a) 10.; and to create 71.07 (4t), 71.10 (4) (ct), 71.28 (4t), 71.30 (3) (ct),
371.47 (4t) and 71.49 (1) (ct) of the statutes; relating to: creating a tax credit for
4local media advertising.
Analysis by the Legislative Reference Bureau
This bill creates an income and franchise tax credit for businesses that
purchase advertising in local media outlets. The credit equals 50 percent of the
advertising expenditures, limited to a maximum credit of $5,000. The credit may be
claimed only by businesses with fewer than 100 full-time employees and less than
$10,000,000 in gross receipts. The bill defines “local media outlet” to mean a
newspaper in Wisconsin, a broadcast radio or television station that is licensed by
the Federal Communications Commission to serve a local community in Wisconsin,
or a Wisconsin-based Internet site that is meant to inform users of news and events
in a local community in Wisconsin. The bill provides that the credit may be claimed

only for taxable years beginning after December 31, 2021, and before January 1,
2027.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB762-ASA1,1 1Section 1. 71.05 (6) (a) 15. of the statutes is amended to read:
AB762-ASA1,2,72 71.05 (6) (a) 15. Except as provided under s. 71.07 (3p) (c) 5., the amount of the
3credits computed under s. 71.07 (2dm), (2dx), (2dy), (3g), (3h), (3n), (3q), (3s), (3t),
4(3w), (3wm), (3y), (4k), (4n), (4t), (5e), (5i), (5j), (5k), (5r), (5rm), (6n), and (10) and not
5passed through by a partnership, limited liability company, or tax-option
6corporation that has added that amount to the partnership's, company's, or
7tax-option corporation's income under s. 71.21 (4) or 71.34 (1k) (g).
AB762-ASA1,2 8Section 2 . 71.07 (4t) of the statutes is created to read:
AB762-ASA1,2,109 71.07 (4t) Local media advertising tax credit. (a) Definitions. In this
10subsection:
AB762-ASA1,2,1711 1. “Claimant” means an individual who, in the taxable year to which the claim
12under this subsection relates, operates a business that does not have 100 or more
13full-time employees at any one time during the taxable year and has less than
14$10,000,000 in gross receipts. For purposes of this subdivision, an employee of a
15professional employer organization, as defined in s. 202.21 (5), or a professional
16employer group, as defined in s. 202.21 (4), who is performing services for a client is
17considered an employee solely of the client.
AB762-ASA1,2,1818 2. “Full-time employee” has the meaning given in s. 238.399 (1) (am).
AB762-ASA1,2,1919 3. “Local media outlet” means any of the following:
AB762-ASA1,2,2020 a. A newspaper in this state.
AB762-ASA1,3,2
1b. A broadcast radio or television station that is licensed by the federal
2communications commission to serve a local community in this state.
AB762-ASA1,3,43 c. An Internet site based in this state that is meant to inform users of news and
4events in a local community in this state.
AB762-ASA1,3,95 (b) Filing claims. For taxable years beginning after December 31, 2021, and
6before January 1, 2027, a claimant may claim as a credit against the taxes imposed
7under s. 71.02, up to the amount of the tax, an amount equal to 50 percent of the
8expenditures paid or incurred in the taxable year by the claimant in the ordinary
9course of a trade or business for advertising in a local media outlet.
AB762-ASA1,3,1110 (c) Limitations. 1. The maximum amount of expenditures that may be taken
11into account under par. (b) in a taxable year is $10,000.
AB762-ASA1,3,1812 2. Partnerships, limited liability companies, and tax-option corporations may
13not claim the credit under this subsection, but the eligibility for, and the amount of,
14the credit are based on their payment of amounts under par. (b). A partnership,
15limited liability company, or tax-option corporation shall compute the amount of
16credit that each of its partners, members, or shareholders may claim and shall
17provide that information to each of them. The partners, members, and shareholders
18may claim the credit in proportion to their ownership interests.
AB762-ASA1,3,2119 3. No credit may be claimed under this subsection unless the claimant makes
20the adjustment under s. 71.05 (6) (a) 30. in the taxable year to which the claim
21relates.
AB762-ASA1,3,2322 (d) Administration. Section 71.28 (4) (e) to (h), as it applies to the credit under
23s. 71.28 (4), applies to the credit under this subsection.
AB762-ASA1,3 24Section 3 . 71.10 (4) (ct) of the statutes is created to read:
AB762-ASA1,3,2525 71.10 (4) (ct) Local media advertising tax credit under s. 71.07 (4t).
AB762-ASA1,4
1Section 4. 71.21 (4) (a) of the statutes is amended to read:
AB762-ASA1,4,52 71.21 (4) (a) The amount of the credits computed by a partnership under s.
371.07 (2dm), (2dx), (2dy), (3g), (3h), (3n), (3q), (3s), (3t), (3w), (3wm), (3y), (4k), (4n),
4(4t), (5e), (5g), (5i), (5j), (5k), (5r), (5rm), (6n), and (10) and passed through to partners
5shall be added to the partnership's income.
AB762-ASA1,5 6Section 5. 71.26 (2) (a) 4. of the statutes is amended to read:
AB762-ASA1,4,127 71.26 (2) (a) 4. Plus the amount of the credit computed under s. 71.28 (1dm),
8(1dx), (1dy), (3g), (3h), (3n), (3q), (3t), (3w), (3wm), (3y), (4t), (5e), (5g), (5i), (5j), (5k),
9(5r), (5rm), (6n), (9s), and (10) and not passed through by a partnership, limited
10liability company, or tax-option corporation that has added that amount to the
11partnership's, limited liability company's, or tax-option corporation's income under
12s. 71.21 (4) or 71.34 (1k) (g).
AB762-ASA1,6 13Section 6 . 71.28 (4t) of the statutes is created to read:
AB762-ASA1,4,1514 71.28 (4t) Local media advertising tax credit. (a) Definitions. In this
15subsection:
AB762-ASA1,4,2416 1. “Claimant” means a corporation that, in the taxable year to which the claim
17under this subsection relates, does not have 100 or more full-time employees and has
18less than $10,000,000 in gross receipts. For purposes of this subdivision, an
19employee of a professional employer organization, as defined in s. 202.21 (5), or a
20professional employer group, as defined in s. 202.21 (4), who is performing services
21for a client is considered an employee solely of the client. For purposes of this
22subdivision and for claiming the credit under this subsection, corporations filing a
23combined return must qualify independently of other members in the combined
24group.
AB762-ASA1,4,2525 2. “Full-time employee” has the meaning given in s. 238.399 (1) (am).
AB762-ASA1,5,1
13. “Local media outlet” means any of the following:
AB762-ASA1,5,22 a. A newspaper in this state.
AB762-ASA1,5,43 b. A broadcast radio or television station that is licensed by the federal
4communications commission to serve a local community in this state.
AB762-ASA1,5,65 c. An Internet site based in this state that is meant to inform users of news and
6events in a local community in this state.
AB762-ASA1,5,117 (b) Filing claims. For taxable years beginning after December 31, 2021, and
8before January 1, 2027, a claimant may claim as a credit against the taxes imposed
9under s. 71.23, up to the amount of the tax, an amount equal to 50 percent of the
10expenditures paid or incurred in the taxable year by the claimant in the ordinary
11course of a trade or business for advertising in a local media outlet.
AB762-ASA1,5,1312 (c) Limitations. 1. The maximum amount of expenditures that may be taken
13into account under par. (b) in a taxable year is $10,000.
AB762-ASA1,5,2014 2. Partnerships, limited liability companies, and tax-option corporations may
15not claim the credit under this subsection, but the eligibility for, and the amount of,
16the credit are based on their payment of amounts under par. (b). A partnership,
17limited liability company, or tax-option corporation shall compute the amount of
18credit that each of its partners, members, or shareholders may claim and shall
19provide that information to each of them. The partners, members, and shareholders
20may claim the credit in proportion to their ownership interests.
AB762-ASA1,5,2221 3. No credit may be claimed under this subsection unless the claimant makes
22the adjustment under s. 71.26 (3) (e) 5. in the taxable year to which the claim relates.
AB762-ASA1,5,2423 (d) Administration. Subsection (4) (e) to (h), as it applies to the credit under
24sub. (4), applies to the credit under this subsection.
AB762-ASA1,7 25Section 7 . 71.30 (3) (ct) of the statutes is created to read:
AB762-ASA1,6,1
171.30 (3) (ct) Local media advertising tax credit under s. 71.28 (4t).
AB762-ASA1,8 2Section 8. 71.34 (1k) (g) of the statutes is amended to read:
AB762-ASA1,6,63 71.34 (1k) (g) An addition shall be made for credits computed by a tax-option
4corporation under s. 71.28 (1dm), (1dx), (1dy), (3), (3g), (3h), (3n), (3q), (3t), (3w),
5(3wm), (3y), (4), (4t), (5), (5e), (5g), (5i), (5j), (5k), (5r), (5rm), (6n), and (10) and passed
6through to shareholders.
AB762-ASA1,9 7Section 9. 71.45 (2) (a) 10. of the statutes is amended to read:
AB762-ASA1,6,148 71.45 (2) (a) 10. By adding to federal taxable income the amount of credit
9computed under s. 71.47 (1dm) to (1dy), (3g), (3h), (3n), (3q), (3w), (3y), (4t), (5e), (5g),
10(5i), (5j), (5k), (5r), (5rm), (6n), (9s), and (10) and not passed through by a partnership,
11limited liability company, or tax-option corporation that has added that amount to
12the partnership's, limited liability company's, or tax-option corporation's income
13under s. 71.21 (4) or 71.34 (1k) (g) and the amount of credit computed under s. 71.47
14(1), (3), (3t), (4), (4m), and (5).
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