LRB-3628/1
PEN:mfd:jf
1997 - 1998 LEGISLATURE
July 1, 1997 - Introduced by Representatives Musser, Huebsch, Green, Meyer,
Owens, Duff, Gronemus, Gard, Hasenohrl, M. Lehman, Huber, Kaufert,
Boyle, Kelso, Kunicki, Kreibich, Wasserman, Ryba, Schafer, La Fave, Sykora,
Ourada, Walker, Ward, Krug, Plale
and Ziegelbauer, cosponsored by
Senators Shibilski, Rude, Breske, Schultz, Jauch, Welch, Huelsman,
Grobschmidt, Rosenzweig, Drzewiecki, George, Fitzgerald
and Wineke.
Referred to Committee on State Affairs.
AB444,1,2 1An Act to amend 125.30 (1); and to create 125.12 (2) (ag) 7., 125.33 (10) and
2125.33 (11) of the statutes; relating to: fermented malt beverage wholesalers.
Analysis by the Legislative Reference Bureau
Under current law, a brewer or out-of-state shipper may sell fermented malt
beverages (beer) only to a wholesaler. A "wholesaler" is a person, other than a brewer,
who holds a license to sell beer to retailers and to other wholesalers.
This bill grants wholesalers compensable and perpetual rights to the brands of
beer they currently distribute. Under the bill, if a brewer or out-of-state shipper
chooses to have its brand of beer distributed by a different wholesaler, the wholesaler
who previously distributed the brand must be compensated by the new wholesaler
for the former wholesaler's lost business. If the wholesalers cannot agree within 90
days on the amount of compensation owed to the former wholesaler, the wholesalers
must submit the issue to binding arbitration. The wholesalers must split any costs
of arbitration. The bill defines "brand" to include any word, name, group of letters,
symbols or combinations thereof associated with a particular beer.
The bill prohibits a wholesaler who holds a retail license from selling beer to
another retailer unless the wholesaler has a general distribution agreement with the
brewer or out-of-state shipper of that beer. The bill creates a cause of action allowing
any wholesaler who is aggrieved by a violation of this prohibition or the brewer to
recover from the violator its damages sustained, together with the costs of pursuing
the damages.
Also under current law, all shipments of beer from outside this state to a
wholesaler must be unloaded in and distributed from the wholesaler's warehouse.

This bill requires that such beer be unloaded, stored and inventoried for tax purposes
in the wholesaler's warehouse before being sold or distributed to a retailer.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB444, s. 1 1Section 1. 125.12 (2) (ag) 7. of the statutes is created to read:
AB444,2,32 125.12 (2) (ag) 7. The person received the benefit from an act prohibited under
3s. 125.33 (11).
AB444, s. 2 4Section 2. 125.30 (1) of the statutes is amended to read:
AB444,2,135 125.30 (1) The department shall issue out-of-state shippers' permits which
6authorize the permittee to ship fermented malt beverages only to holders of a
7wholesaler's license issued under s. 125.28. No person may receive fermented malt
8beverages in this state which have been directly shipped from outside this state by
9any person other than the holder of a permit issued under this section. All shipments
10of fermented malt beverages from outside this state to a wholesaler of fermented
11malt beverages in this state, whether shipped to the wholesaler from inside this state
12or from outside this state,
shall be unloaded, stored and inventoried for tax purposes
13in, and distributed from, the wholesaler's warehouse in this state.
AB444, s. 3 14Section 3. 125.33 (10) of the statutes is created to read:
AB444,2,1515 125.33 (10) Compensation for loss of brand. (a) In this subsection:
AB444,2,2016 1. "Brand" means any word, name, group of letters, symbols, or combination
17thereof, including the name of the brewer if the brewer's name is also a significant
18part of the product name, adopted and used by a brewer to identify a specific
19fermented malt beverage product and to distinguish that product from other
20fermented malt beverages produced by that brewer or other brewers.
AB444,3,4
12. "Discontinued brand" means, with respect to a terminated wholesaler, any
2brand of fermented malt beverages for which a brewer, a brewer's agent or holder of
3an out-of-state shipper's permit has terminated, cancelled, or failed to renew an
4agreement, whether oral or written, with that wholesaler to supply that brand.
AB444,3,105 3. "Successor wholesaler" means any wholesaler who enters an agreement,
6whether oral or written, to obtain a supply of a brand of fermented malt beverages
7from a brewer, a brewer's agent or holder of an out-of-state shipper's permit after
8the brewer, the brewer's agent or holder of an out-of-state shipper's permit has
9terminated, cancelled or failed to renew an agreement, whether oral or written, with
10a terminated wholesaler to supply that same brand of fermented malt beverages.
AB444,3,1411 4. "Terminated wholesaler" means a wholesaler with whom a brewer, a
12brewer's agent or holder of an out-of-state shipper's permit has cancelled,
13terminated or failed to renew an agreement, whether oral or written, to supply a
14brand of fermented malt beverages to that wholesaler.
AB444,3,2515 (b) A successor wholesaler shall pay a terminated wholesaler the fair market
16value of the terminated wholesaler's distribution rights to any discontinued brand
17of fermented malt beverages assumed by the successor wholesaler. The brewer,
18brewer's agent or holder of an out-of-state shipper's permit shall inform the
19successor wholesaler, before the successor wholesaler acquires any discontinued
20brand of fermented malt beverages, of its obligations under this subsection. If the
21terminated wholesaler's rights to sell a discontinued brand of fermented malt
22beverages are divided among 2 or more successor wholesalers, each successor
23wholesaler shall pay the terminated wholesaler the fair market value of the
24distribution rights to the discontinued brand of fermented malt beverages obtained
25by that successor wholesaler.
AB444,4,13
1(c) The terminated wholesaler and the successor wholesaler may agree to the
2fair market value of the terminated wholesaler's business related to a discontinued
3brand of fermented malt beverages and the successor wholesaler shall pay that sum
4to the terminated wholesaler within 30 days after the date that the parties agree on
5the fair market value. If the parties cannot agree on the compensation due the
6terminated wholesaler, the parties shall submit their dispute to binding arbitration
7subject to the expedited process under the commercial arbitration rules of the
8American Arbitration Association. The arbitration shall commence within 90 days
9after the successor wholesaler obtains rights to receive a supply of a brand of
10fermented malt beverages, that is a discontinued brand of fermented malt beverages,
11of the terminated wholesaler, unless extended by the parties or the arbitrator. The
12terminated wholesaler and the successor wholesaler shall each pay 50% of the costs
13of arbitration.
AB444, s. 4 14Section 4. 125.33 (11) of the statutes is created to read:
AB444,4,2015 125.33 (11) Source of fermented malt beverages. (a) No wholesaler who
16holds a retail license issued under this chapter may sell a brand of fermented malt
17beverages to another retail licensee unless the wholesaler has an agreement for
18general wholesale distribution of that brand of fermented malt beverages with the
19brewer, brewer's agent or holder of an out-of-state shipper's permit supplying that
20brand.
AB444,5,221 (b) If a wholesaler who holds a retail license issued under this chapter violates
22par. (a), any other wholesaler aggrieved by such violation or the brewer may bring
23an action against such wholesaler in any court of competent jurisdiction for damages
24sustained by the aggrieved wholesaler or the brewer as a consequence of the
25violation, together with the actual costs of the action. Notwithstanding s. 814.04 (1),

1a wholesaler or the brewer who prevails in an action under this paragraph may
2recover reasonable actual attorney fees incurred in the action.
AB444,5,33 (End)
Loading...
Loading...