LRB-1611/2
KSH:mfd:kat
1997 - 1998 LEGISLATURE
February 3, 1997 - Introduced by Representatives Springer, Reynolds, Plouff,
Huber, Otte, Linton, Gronemus, Hasenohrl, Turner, Dueholm, Baldwin,
Musser, Black, Baumgart
and Vander Loop, cosponsored by Senators
Clausing, Decker, Schultz, Jauch, Plache and A. Lasee. Referred to
Committee on Finance.
AB55,1,2 1An Act to create 100.053 of the statutes; relating to: regulation of various
2trading practices on the National Cheese Exchange.
Analysis by the Legislative Reference Bureau
This bill regulates certain trading practices on the National Cheese Exchange,
a cash auction market for cheese that is operated by the National Cheese Exchange,
Inc. The bill prohibits persons from engaging in any individual action or
participating in any collective plan or action related to the purchase or sale of cheese
on or off the National Cheese Exchange, with the intent to manipulate artificially the
market price of milk or cheese. The bill also prohibits a practice sometimes referred
to as "trading against interest" for the purpose, or with the effect, of affecting milk
or cheese prices off the National Cheese Exchange. "Trading against interest" means
a systematic pattern or practice of any of the following, either directly or through a
broker: 1) selling or offering to sell cheese on the National Cheese Exchange at a
price that yields a net sale price that is less than the net sale price that the seller or
offeror could have received for that cheese, at the same approximate time, off the
exchange; 2) buying or bidding to buy cheese on the National Cheese Exchange at a
price that yields a net purchase price that is more than the net purchase price that
the purchaser or bidder could have received for that cheese, at the same approximate
time, off the exchange; 3) acting primarily as a seller or offeror of bulk cheese on the
National Cheese Exchange, while acting primarily as a buyer of bulk cheese off the
exchange; and 4) acting primarily as a purchaser of or bidder for bulk cheese on the
National Cheese Exchange, while acting primarily as a seller of bulk cheese off the
exchange.

Violations of the trading practices prohibitions created in this bill have the
same legal effect as a violation of an order issued by the department of agriculture,
trade and consumer protection (DATCP). As a result, violations of the prohibitions
are subject to possible court injunctions, civil forfeitures and criminal penalties. In
addition, persons suffering a monetary loss because of a violation may also sue the
violator directly and may recover double damages, costs and reasonable attorney
fees.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB55, s. 1 1Section 1. 100.053 of the statutes is created to read:
AB55,2,3 2100.053 National Cheese Exchange; trading practices. (1) Definitions.
3In this section:
AB55,2,54 (a) "National Cheese Exchange" means the cash auction market for cheese that
5is operated by the National Cheese Exchange, Inc.
AB55,2,86 (b) "Net purchase price" means the net price to the purchaser or bidder,
7including transportation charges and transaction costs that the purchaser incurs or
8a bidder would incur in connection with a completed purchase.
AB55,2,119 (c) "Net sale price" means the net price to the seller or offeror, excluding
10transportation charges and transaction costs that the purchaser incurs or a bidder
11would incur in connection with a completed purchase.
AB55,2,14 12(2) Trading against interest. A person may not engage in a systematic pattern
13or practice of doing any of the following, directly or through a broker, for the purpose,
14or with the effect, of affecting milk or cheese prices off the National Cheese Exchange:
AB55,3,215 (a) Sell or offer to sell cheese on the National Cheese Exchange at a price that
16yields a net sale price that is less than the net sale price that the seller or offeror could

1have received for that cheese, at the same approximate time, off the National Cheese
2Exchange.
AB55,3,63 (b) Buy or bid to buy cheese on the National Cheese Exchange at a price that
4yields a net purchase price that is more than the net purchase price that the
5purchaser or bidder could have received for that cheese, at the same approximate
6time, off the National Cheese Exchange.
AB55,3,97 (c) Act primarily as a seller or offeror of bulk cheese on the National Cheese
8Exchange, while acting primarily as a buyer of bulk cheese off the National Cheese
9Exchange.
AB55,3,1210 (d) Act primarily as a purchaser of or bidder for bulk cheese on the National
11Cheese Exchange, while acting primarily as a seller of bulk cheese off the National
12Cheese Exchange.
AB55,3,16 13(3) Market manipulation. No person may engage in any individual action or
14participate in any collective plan or action related to the purchase or sale of cheese
15on or off the National Cheese Exchange with the intent to manipulate artificially the
16market price of milk or cheese.
AB55,3,19 17(4) Effect of violation. A violation of this section is an unfair method of
18competition and trade practice prohibited under s. 100.20 and has the same legal
19effect as a violation of an order issued under s. 100.20.
AB55, s. 2 20Section 2. Effective date.
AB55,3,2221 (1) This act takes effect on the first day of the first month beginning after
22publication.
AB55,3,2323 (End)
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