LRB-2432/1
MDK:cmh:mrc
1999 - 2000 LEGISLATURE
October 28, 1999 - Introduced by Senators Clausing, Erpenbach, Jauch, Decker,
A. Lasee, Roessler, Moen
and Darling, cosponsored by Representatives
Black, Schneider, Lassa, Bock, Ryba, M. Lehman, Kreuser, Musser, Balow,
Plouff, Hasenohrl, Steinbrink
and Suder. Referred to Committee on
Privacy, Electronic Commerce and Financial Institutions.
SB267,1,9 1An Act to renumber 134.72 (1) (a) and 134.72 (2) (a); to renumber and amend
2134.72 (4); to amend 134.72 (2) (a) (title), 767.265 (2r) and 968.01 (1); to repeal
3and recreate
134.72 (title); and to create 20.155 (1) (jr), 134.72 (1) (ae), 134.72
4(1) (am), 134.72 (1) (bg), 134.72 (1) (bm), 134.72 (1) (bs), 134.72 (1) (d), 134.72
5(1) (d), 134.72 (1g), 134.72 (1r), 134.72 (2) (a) 2., 134.72 (2) (a) 3., 134.72 (2) (a)
64. and 134.72 (4) (b) of the statutes; relating to: prohibiting certain telephone
7solicitations, requiring the registration of telephone solicitors, requiring the
8exercise of rule-making authority, making an appropriation and providing a
9penalty.
Analysis by the Legislative Reference Bureau
This bill requires the department of agriculture, trade and consumer protection
(DATCP) to establish a nonsolicitation directory that includes listings for residential
telephone customers who do not wish to receive telephone solicitations. The bill
requires DATCP to promulgate rules establishing requirements and procedures for
a residential customer to request a listing in the directory. DATCP must provide
copies of the directory to the public free of charge and must also make the directory
available to the public in a manner that facilitates public access to the directory. The

bill prohibits a telephone solicitor from making a telephone solicitation to a
residential customer if the directory that is available to the public at the time of
solicitation includes a listing for the customer.
This bill also requires DATCP to promulgate rules that require a telephone
solicitor to register annually with DATCP and pay an annual registration fee. The
amount of the fee must be based on the cost for DATCP to establish and maintain the
nonsolicitation directory. The bill prohibits a telephone solicitor that is not
registered from requiring an employe to make a telephone solicitation to a person in
this state.
A telephone solicitor who violates the bill's prohibitions is subject to a
forfeiture of up to $10,000. A telephone solicitor is also subject to this forfeiture
amount if the telephone solicitor requires an employe to violate a provision under
current law that prohibits a person from using an electronically prerecorded
message in a telephone solicitation without the consent of the person called.
For further information see the state and local fiscal estimate, which will be
printed as an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB267, s. 1 1Section 1. 20.155 (1) (jr) of the statutes is created to read:
SB267,2,52 20.155 (1) (jr) Telephone solicitation regulation. All moneys received from
3telephone solicitor registration fees paid under the rules promulgated under s.
4134.72 (1r) for establishing and maintaining the nonsolicitation directory under s.
5134.72 (1g).
SB267, s. 2 6Section 2. 134.72 (title) of the statutes is repealed and recreated to read:
SB267,2,7 7134.72 (title) Telephone and facsimile solicitations.
SB267, s. 3 8Section 3. 134.72 (1) (a) of the statutes is renumbered 134.72 (1) (as).
SB267, s. 4 9Section 4. 134.72 (1) (ae) of the statutes is created to read:
SB267,2,1010 134.72 (1) (ae) "Basic local exchange service" has the meaning in s. 196.01 (1g).
SB267, s. 5 11Section 5. 134.72 (1) (am) of the statutes is created to read:
SB267,2,1312 134.72 (1) (am) "Department" means the department of agriculture, trade and
13consumer protection.
SB267, s. 6
1Section 6. 134.72 (1) (bg) of the statutes is created to read:
SB267,3,32 134.72 (1) (bg) "Nonsolicitation directory" means the directory established in
3rules promulgated by the department under sub. (1g) (b).
SB267, s. 7 4Section 7. 134.72 (1) (bm) of the statutes is created to read:
SB267,3,65 134.72 (1) (bm) "Residential customer" means an individual who is furnished
6with basic local exchange service by a telecommunications utility.
SB267, s. 8 7Section 8. 134.72 (1) (bs) of the statutes is created to read:
SB267,3,98 134.72 (1) (bs) "Telecommunications utility" has the meaning given in s. 196.01
9(10).
SB267, s. 9 10Section 9. 134.72 (1) (d) of the statutes is created to read:
SB267,3,1211 134.72 (1) (d) "Telephone solicitor" means a person that employs an individual
12to make a telephone solicitation.
SB267, s. 10 13Section 10. 134.72 (1g) of the statutes is created to read:
SB267,3,1714 134.72 (1g) Nonsolicitation directory listing. (a) Upon a request by a
15residential customer, the department shall include in the nonsolicitation directory
16a listing indicating that the residential customer does not want to receive any
17telephone solicitation.
SB267,3,2218 (b) The department shall promulgate rules establishing a directory that
19includes listings of residential customers who do not wish to receive telephone
20solicitations. The rules promulgated under this paragraph shall establish
21requirements and procedures for a residential customer to request a listing in the
22directory.
SB267,4,223 (c) The department shall provide copies of the nonsolicitation directory to the
24public free of charge and make the nonsolicitation directory available to the public

1in a manner that, as determined by the department, facilitates public access to the
2directory.
SB267, s. 11 3Section 11. 134.72 (1r) of the statutes is created to read:
SB267,4,94 134.72 (1r) Registration of telephone solicitors. The department shall
5promulgate rules that require any telephone solicitor who requires an employe to
6make a telephone solicitation to a person in this state to register with the department
7on an annual basis and pay an annual registration fee to the department. The
8amount of the registration fee shall be based on the cost of establishing and
9maintaining the nonsolicitation directory.
SB267, s. 12 10Section 12. 134.72 (2) (a) (title) of the statutes is amended to read:
SB267,4,1111 134.72 (2) (a) (title) Prerecorded telephone Telephone solicitation.
SB267, s. 13 12Section 13. 134.72 (2) (a) of the statutes is renumbered 134.72 (2) (a) 1.
SB267, s. 14 13Section 14. 134.72 (2) (a) 2. of the statutes is created to read:
SB267,4,1614 134.72 (2) (a) 2. A telephone solicitor may not require an employe to make a
15telephone solicitation to a person in this state unless the telephone solicitor is
16registered with the department under the rules promulgated under sub. (1r).
SB267, s. 15 17Section 15. 134.72 (2) (a) 3. of the statutes is created to read:
SB267,4,2018 134.72 (2) (a) 3. A person may not make a telephone solicitation to a residential
19customer if the nonsolicitation directory that is available to the public at the time of
20the telephone solicitation includes a listing for the residential customer.
SB267, s. 16 21Section 16. 134.72 (2) (a) 4. of the statutes is created to read:
SB267,4,2322 134.72 (2) (a) 4. A telephone solicitor may not require an employe to make a
23telephone solicitation that violates subd. 1. or 3.
SB267, s. 17 24Section 17. 134.72 (4) of the statutes is renumbered 134.74 (4) (a) and
25amended to read:
SB267,5,2
1134.74 (4) (a) A Except as provided in par. (b), a person who violates this
2section may forfeit up to no more than $500.
SB267, s. 18 3Section 18. 134.72 (4) (b) of the statutes is created to read:
SB267,5,54 134.72 (4) (b) A telephone solicitor that violates sub. (2) (a) 4. may forfeit no
5more than $10,000.
SB267, s. 19 6Section 19. 767.265 (2r) of the statutes, as affected by 1997 Wisconsin Act 191,
7section 414, is amended to read:
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