LRB-2011/1
PEN:wlj&jlg:lp
1999 - 2000 LEGISLATURE
February 16, 1999 - Introduced by Senator Baumgart, cosponsored by
Representatives Morris-Tatum and La Fave. Referred to Committee on
Insurance, Tourism, Transportation and Corrections.
SB39,1,2
1An Act to create 84.30 (5) (e) and 84.30 (5m) of the statutes;
relating to: outdoor
2advertising of intoxicating liquor.
Analysis by the Legislative Reference Bureau
Under current law, outdoor advertising signs that are located along interstates
and certain other highways and that advertise activities conducted on the property
on which the signs are located are subject to certain restrictions as to size, number
and location. The department of transportation (DOT) is required to pay just
compensation whenever DOT relocates or removes any lawful outdoor advertising
sign.
This bill prohibits the advertising of intoxicating liquor on signs visible from
interstates and certain other highways, unless the sign is not larger than 20 square
feet in area, is attached to or within a building in which the advertised intoxicating
liquor is sold and is the only sign attached to or within that building advertising that
brand of intoxicating liquor. The bill authorizes DOT to remove, without
compensation, any sign that violates these restrictions.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB39, s. 1
3Section
1. 84.30 (5) (e) of the statutes is created to read:
SB39,2,2
184.30
(5) (e)
The department shall immediately remove, without
2compensation, any sign that violates sub. (5m).
SB39, s. 2
3Section
2. 84.30 (5m) of the statutes is created to read:
SB39,2,94
84.30
(5m) Prohibited content. No person may advertise any intoxicating
5liquor, as defined in s. 125.02 (8), on any sign unless the sign does not exceed 20
6square feet in area and is attached to or within a building in which the advertised
7intoxicating liquor is sold. No place of business may display, in a manner visible from
8the highway at any one time, more than one sign advertising any one brand of
9intoxicating liquor.
SB39,2,1211
(1)
This act takes effect on the first day of the 4th month beginning after
12publication.
