Analysis by the Legislative Reference Bureau
Currently, state and federal law contain numerous provisions regulating
consumer loans (generally, loans of $25,000 or less made to individuals for personal,
family, or household purposes). For example, under current law, the creditor must
provide the borrower under the consumer loan with certain information before the
loan is consummated. Among other things, the creditor must disclose the total
amount financed in the transaction, the amount of the finance charge assessed in the
transaction, and the cost of the credit calculated as a yearly rate. The creditor must
also provide the borrower with a notice that encourages the borrower to examine the
loan documentation and that advises the borrower of certain rights. Generally,
current law does not regulate the total finance charges that may be assessed on a
consumer transaction, although current law does require certain persons who desire
to assess a finance charge in excess of 18% per year to obtain a license from the
Division of Banking in the Department of Financial Institutions.
This bill creates additional notice requirements that specifically apply to
payday loans made by these licensed lenders. In a typical payday loan transaction,
the creditor accepts a personal check from the borrower, pays the borrower the
amount of the check less any applicable finance charge, and agrees to wait a short
time, such as two weeks, before depositing the check. Under this bill, before
disbursing funds pursuant to a payday loan of less than $15,000 with a term of at
least three days but not more than 31 days, the payday loan provider must provide

the borrower with a notice that compares the cost of the payday loan if it is paid in
full when due with the cost of the payday loan if it is paid in full after being refinanced
three times. Furthermore, the payday loan provider must notify the borrower that
a payday loan is not intended to meet long-term financial needs, that a payday loan
should be used only in a financial emergency, that the borrower will be required to
pay additional fees if the payday loan is not paid in full when due, and that
refinancing the payday loan, or entering into consecutive payday loans to pay an
existing payday loan, may cause financial hardship.
This bill also requires the payday loan provider to notify the borrower that the
borrower may cancel such a payday loan at any time before receiving the loan funds.
In addition, the payday loan provider must provide the borrower with materials,
obtained from the Department of Financial Institutions, that inform the borrower of
the potential costs of entering into a payday loan and of other options for borrowing
funds that may be available.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB665, s. 1 1Section 1. 138.09 (8) (f) of the statutes is created to read:
AB665,2,32 138.09 (8) (f) When making a payday loan, as defined in s. 138.14 (1) (f), comply
3with s. 138.14 (2) and (3) and rules promulgated under s. 138.14 (4).
AB665, s. 2 4Section 2. 138.14 of the statutes is created to read:
AB665,2,5 5138.14 Payday loan providers. (1) Definitions. In this section:
AB665,2,76 (a) "Applicant" means an individual who obtains or seeks to obtain a payday
7loan.
AB665,2,88 (b) "Check" has the meaning given in s. 403.104 (6).
AB665,2,99 (c) "Department" means the department of financial institutions.
AB665,2,1210 (d) "Financial establishment" means any organization that is authorized to do
11business under state or federal law and that holds a demand deposit, savings deposit,
12or other asset account belonging to an individual.
AB665,2,1313 (e) "Organization" has the meaning given in s. 19.42 (11).
AB665,3,1
1(f) "Payday loan" means any of the following:
AB665,3,72 1. A transaction between an individual with an account at a financial
3establishment and another person, in which the person agrees to accept from the
4individual a check that draws less than $15,000 on the account, to hold the check for
5at least 3 days but not more than 31 days before negotiating or presenting the check
6for payment, and to pay to the individual, at any time before negotiating or
7presenting the check for payment, an amount that is agreed to by the individual.
AB665,3,138 2. A transaction between an individual with an account at a financial
9establishment and another person, in which the person agrees to accept the
10individual's authorization to initiate an electronic fund transfer of less than $15,000
11from the account, to wait for at least 3 days but not more than 31 days before
12initiating the electronic fund transfer, and to pay to the individual, at any time before
13initiating the electronic fund transfer, an amount that is agreed to by the individual.
AB665,3,1514 (g) "Payday loan provider" means a person who is required to be licensed under
15s. 138.09 and who makes payday loans.
AB665,3,17 16(2) Disclosure requirements. Before disbursing funds pursuant to a payday
17loan, a payday loan provider shall provide all of the following to the applicant:
AB665,3,1918 (a) A clear and conspicuous printed or typewritten notice indicating all of the
19following:
AB665,3,2020 1. That a payday loan is not intended to meet long-term financial needs.
AB665,3,2221 2. That an applicant should use a payday loan only to provide funds in a
22financial emergency.
AB665,3,2423 3. That the applicant will be required to pay additional interest if the loan is
24refinanced rather than paid in full when due.
AB665,4,2
14. That refinancing a payday loan or entering into consecutive payday loans to
2pay an existing payday loan may cause financial hardship for the applicant.
AB665,4,73 (b) A clear and conspicuous printed or typewritten notice comparing the cost
4to the applicant if the applicant pays the payday loan in full at the end of the loan
5term with the cost to the applicant if the applicant pays the payday loan in full after
6financing the amount of the payday loan at the end of the loan term 3 consecutive
7times.
AB665,4,108 (c) A clear and conspicuous printed or typewritten notice that the applicant
9may cancel the transaction, at no cost to the applicant, at any time before receiving
10the funds pursuant to the payday loan.
AB665,4,1211 (d) A copy of the educational materials prescribed by the department under
12sub. (4).
AB665,4,16 13(3) Posting requirement. A payday loan provider shall post a copy of each
14notice required under sub. (2) (a) and (c) in a conspicuous location at each place
15where, in the ordinary course of business, an applicant signs a contract for a payday
16loan.
AB665,4,22 17(4) Administration. The department shall promulgate rules to ensure the
18efficient administration of this section. The rules shall include a method for
19calculating the amounts required to be disclosed under sub. (2) (b). In addition, the
20rules shall prescribe the form and content of educational materials designed to
21inform an applicant of the potential costs of entering into a payday loan and of other
22options for borrowing funds that may be available to the applicant.
AB665, s. 3 23Section 3. Nonstatutory provisions.
AB665,5,324 (1) Submission of proposed rules governing payday loan providers. No later
25than the first day of the 6th month beginning after publication, the department of

1financial institutions shall submit in proposed form the rules governing payday loan
2providers under section 138.14 (4) of the statutes, as created by this act, to the
3legislative council staff under section 227.15 (1) of the statutes.
AB665, s. 4 4Section 4 . Initial applicability.
AB665,5,65 (1) The creation of section 138.14 of the statutes first applies to payday loans
6made on the effective date of this subsection.
AB665, s. 5 7Section 5. Effective date.
AB665,5,98 (1) The creation of section 138.14 of the statutes and Section 4 (1 ) of this act
9take effect on the first day of the 12th month beginning after publication.
AB665,5,1010 (End)
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