LRB-4061/3
ARG:kjf&wlj:rs
2003 - 2004 LEGISLATURE
February 25, 2004 - Introduced by Representatives J. Fitzgerald, Musser,
Gronemus, Gunderson, Johnsrud, Kreuser, Montgomery, Nischke,
Petrowski, Suder, Towns, Van Roy, Weber, Townsend, J. Lehman, Hebl,
Steinbrink, Hines, Schooff, Nass, Stone, Hundertmark, D. Meyer, Friske,
Kreibich, Black, Gard
and Turner, cosponsored by Senators S. Fitzgerald,
Darling, Kanavas, Zien, Brown, Welch, Leibham, Robson, Wirch
and Plale.
Referred to Committee on State Affairs.
AB904,1,2 1An Act to create 125.33 (10) of the statutes; relating to: compensation of
2fermented malt beverages wholesalers for termination of distribution rights.
Analysis by the Legislative Reference Bureau
Under current law, a brewer or out-of-state shipper may sell fermented malt
beverages (beer) only to a wholesaler. A wholesaler is a person who holds a license
to sell beer to retailers and to other wholesalers.
Currently, under the Wisconsin Fair Dealership Law (WFDL), which applies to
most types of product distributors, a distributor who operates under a contract or
agreement, expressed or implied, with a product supplier (known as the "grantor")
for distribution of the grantor's products, and that maintains a sufficiently close
continuing financial interest ("community of interest") with the grantor, is
considered a "dealer." A dealer may not have its distribution rights terminated,
cancelled, not renewed, or substantially changed in terms of competitive
circumstances without good cause. The burden of establishing good cause lies with
the grantor. "Good cause" means failure by the dealer to comply substantially with
essential and reasonable requirements imposed, or sought to be imposed, upon the
dealer by the grantor, which requirements are not discriminatory as compared to
their application by the grantor to other similarly situated dealers. "Good cause" also
means bad faith by the dealer in carrying out the grantor's distribution business. A
grantor must also provide a dealer with notice of an intent to terminate, cancel, fail
to renew, or substantially change the competitive circumstances of the dealer's
distribution rights, and the dealer is entitled to an opportunity to cure any deficiency
alleged by the grantor. A grantor that terminates, cancels, fails to renew, or

substantially changes the dealer's distribution rights without good cause may be
held liable, and injunctive relief preventing the grantor's actions may be obtained.
Under the WFDL, there is a special category of dealerships for wholesalers of
intoxicating liquor and, for this special category, the intoxicating liquor wholesaler
does not need to show a "community of interest" with the grantor to be considered
a dealer. There is no special category of dealership under the WFDL for beer
wholesalers, but beer wholesalers who qualify under the general provisions of the
WFDL may obtain relief under the WFDL.
This bill provides beer wholesalers with certain protections of distribution
rights in addition to those afforded under the WFDL. With limited exceptions, the
bill provides wholesalers with compensable and perpetual rights to the brands of
beer they currently distribute within the territory of current distribution. Under the
bill, with the exceptions described below, if a brewer or out-of-state shipper
terminates an agreement for distribution of a brand of beer within a territory and
chooses to have its brand of beer distributed in the same territory by a different
wholesaler, the successor wholesaler must compensate the terminated wholesaler
for the fair market value of the distribution rights for the territory without time
limitation on projected future value. If the terminated wholesaler and successor
wholesaler cannot agree on the amount of compensation to be paid to the terminated
wholesaler, upon written demand of either party, the dispute must be submitted for
binding arbitration, which must generally be commenced within 90 days after the
successor wholesaler obtains its distribution rights. Any award of compensation by
the arbitrator must be paid within 30 days of the arbitrator's decision, and the
parties must each pay an equal share of the costs of arbitration. Under the
exceptions, a successor wholesaler is not required to compensate a terminated
wholesaler if the brewer or out-of-state shipper terminated the wholesaler's
agreement for material fraudulent conduct or substantial misrepresentations,
conviction of a felony crime, knowing distribution of products outside the terminated
wholesaler's authorized territory, or insolvency or liquidation of the terminated
wholesaler's business. The amount of compensation due to the terminated
wholesaler from the successor wholesaler must also be reduced by any amount paid
to the terminated wholesaler by the brewer or out-of-state shipper for the
discontinued brand.
The provisions of the bill do not apply if a court determines that the terminated
wholesaler qualifies under the criteria for seeking relief under the WFDL. Any
arbitration proceeding for relief under the provisions of the bill must be stayed
pending a court determination on this issue.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB904, s. 1 1Section 1. 125.33 (10) of the statutes is created to read:
AB904,3,2
1125.33 (10) Compensation for termination of wholesaler distribution
2rights.
(a) In this subsection:
AB904,3,73 1. "Brand" means any word, name, group of letters, symbols, or combination
4thereof, including the name of the brewer if the brewer's name is also a significant
5part of the product name, adopted and used by a brewer to identify a specific
6fermented malt beverage product and to distinguish that product from other
7fermented malt beverages produced by that brewer or other brewers.
AB904,3,118 2. "Discontinued brand" means, with respect to a terminated wholesaler, any
9brand of fermented malt beverages for which a brewer, brewer's agent, or holder of
10an out-of-state shipper's permit has terminated, cancelled, or failed to renew an
11agreement, whether oral or written, with the wholesaler to supply that brand.
AB904,3,1712 3. "Successor wholesaler" means any wholesaler who enters into an agreement,
13whether oral or written, to obtain a supply of a brand of fermented malt beverages
14from a brewer, brewer's agent, or holder of an out-of-state shipper's permit after the
15brewer, brewer's agent, or holder of an out-of-state shipper's permit has terminated,
16cancelled, or failed to renew an agreement, whether oral or written, with a
17terminated wholesaler to supply that same brand of fermented malt beverages.
AB904,3,2118 4. "Terminated wholesaler" means a wholesaler with whom a brewer, brewer's
19agent, or holder of an out-of-state shipper's permit has terminated, cancelled, or
20failed to renew an agreement, whether oral or written, to supply a brand of fermented
21malt beverages to that wholesaler.
AB904,4,1322 (b) Except as provided in par. (c) and subject to pars. (d) and (e), a successor
23wholesaler shall compensate a terminated wholesaler for the fair market value of the
24terminated wholesaler's distribution rights to any discontinued brand of fermented
25malt beverages assumed by the successor wholesaler for the same territory, less any

1amount paid to the terminated wholesaler by the brewer, brewer's agent, or holder
2of an out-of-state shipper's permit for the discontinued brand. If the terminated
3wholesaler's distribution rights to any discontinued brand of fermented malt
4beverages are divided among 2 or more successor wholesalers, each successor
5wholesaler shall compensate the terminated wholesaler for the fair market value of
6the distribution rights to any discontinued brand of fermented malt beverages
7assumed by that successor wholesaler for the applicable part of the same territory,
8less any amount paid to the terminated wholesaler by the brewer, brewer's agent, or
9holder of an out-of-state shipper's permit for the discontinued brand. A terminated
10wholesaler may not receive under this paragraph total compensation from the
11successor wholesaler and brewer, brewer's agent, or holder of an out-of-state
12shipper's permit that exceeds the fair market value of the terminated wholesaler's
13distribution rights specified under this paragraph.
AB904,4,1614 (c) A successor wholesaler is not required to compensate a terminated
15wholesaler under par. (b) if the terminated wholesaler's agreement was terminated,
16cancelled, or not renewed for any of the following reasons:
AB904,4,2117 1. The wholesaler or a principal of the wholesaler engaged in material
18fraudulent conduct or made substantial misrepresentations in its dealings with the
19brewer, brewer's agent, or holder of an out-of-state shipper's permit or with others
20regarding any brand of the brewer, brewer's agent, or holder of an out-of-state
21shipper's permit.
AB904,4,2322 2. The wholesaler or a principal of the wholesaler was convicted of, or pleaded
23no contest to, a felony crime.
AB904,5,224 3. The wholesaler or a principal of the wholesaler knowingly distributed any
25brand of the brewer, brewer's agent, or holder of an out-of-state shipper's permit

1outside the territory authorized by the brewer, brewer's agent, or holder of an
2out-of-state shipper's permit for distribution of the brand.
AB904,5,63 4. The wholesaler or a principal of the wholesaler became insolvent or
4instituted bankruptcy proceedings, dissolved or liquidated the wholesaler's
5business, or assigned or attempted to assign the assets of the wholesaler's business
6for the benefit of creditors.
AB904,6,27 (d) If a terminated wholesaler and a successor wholesaler agree to the fair
8market value of the terminated wholesaler's distribution rights to any discontinued
9brand of fermented malt beverages assumed by the successor wholesaler for the
10same territory, the successor wholesaler shall pay the agreed upon sum to the
11terminated wholesaler within 30 days of the date on which the parties reach the
12agreement. If the parties cannot agree on the compensation due to the terminated
13wholesaler, upon written demand of either party, the parties shall submit their
14dispute for binding arbitration, subject to ch. 788, under the commercial arbitration
15rules of the American Arbitration Association if possible or, if not possible, by a
16nationally recognized arbitration association. The arbitration shall be conducted on
17an expedited basis to the extent an expedited proceeding is available. The
18arbitration shall commence within 90 days after the successor wholesaler obtains
19rights to receive a supply of a brand of fermented malt beverages, that is a
20discontinued brand of fermented malt beverages, of the terminated wholesaler,
21unless this time period is extended by mutual agreement of the parties or by the
22arbitrator. If the arbitrator awards compensation to the terminated wholesaler
23under this paragraph, the successor wholesaler shall pay the awarded compensation
24to the terminated wholesaler within 30 days of the date of the arbitrator's decision.

1The terminated wholesaler and the successor wholesaler shall each pay an equal
2share of the costs of arbitration.
AB904,6,73 (e) This subsection does not apply if the terminated wholesaler is a dealer, as
4defined in s. 135.02 (2), whose business relationship as to any discontinued brand
5constitutes a dealership, as defined in s. 135.02 (3) (a), as determined by a court of
6competent jurisdiction. Any arbitration proceeding under par. (d) shall be stayed
7pending this determination.
AB904, s. 2 8Section 2. Initial applicability.
AB904,6,109 (1) This act first applies to agreements terminated, cancelled, or not renewed
10on the effective date of this subsection.
AB904,6,1111 (End)
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