LRB-2341/1
ARG:kmg:jf
2003 - 2004 LEGISLATURE
July 16, 2003 - Introduced by Senators Leibham, Schultz and Plale, cosponsored
by Representatives McCormick, Musser, M. Lehman, Krawczyk, Hines,
Jeskewitz, Bies, Van Roy, Grothman, Gundrum, Pettis and Staskunas.
Referred to Committee on Economic Development, Job Creation and Housing.
SB211,1,2
1An Act to amend 125.51 (7) of the statutes;
relating to: advertising by
2intoxicating liquor retailers.
Analysis by the Legislative Reference Bureau
Current law requires a retailer of intoxicating liquor to purchase, advertise,
and sell intoxicating liquor only under the retailer's name. This requirement has the
effect of prohibiting cooperative advertising between retailers.
This bill eliminates the requirement that an intoxicating liquor retailer
advertise only under its own name.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB211, s. 1
3Section
1. 125.51 (7) of the statutes is amended to read:
SB211,1,64
125.51
(7) Sales in name of licensee or permittee. Every holder of a retail
5license or permit for the sale of intoxicating liquor shall purchase
, advertise and sell
6intoxicating liquor in the holder's name and under the holder's license or permit only.
