LRB-2964/1
ARG:cjs:rs
2005 - 2006 LEGISLATURE
November 23, 2005 - Introduced by Representatives Kerkman, Vos, Ballweg, Bies,
Gunderson, Hahn, Hines, Jensen, Jeskewitz, Nass, Sherman, Strachota
and
Suder, cosponsored by Senators Grothman, A. Lasee, Kedzie, Jauch and
Stepp. Referred to Committee on State Affairs.
AB839,1,5 1An Act to amend 125.06 (13), 125.52 (1) and 125.68 (2); and to create 125.52
2(1) (b) 2. of the statutes; relating to: sales and taste samples by manufacturers
3or rectifiers of intoxicating liquor for consumption on or off the premises where
4manufactured or rectified and taste samples by certain retail licensees of
5intoxicating liquor.
Analysis by the Legislative Reference Bureau
Under current law, alcohol beverages are generally distributed to consumers
under a three-tier distribution system: the manufacturer may sell only to a
wholesaler or rectifier (a person who blends, refines, or purifies distilled spirits or
wines); the wholesaler or rectifier may sell only to a wholesaler or to a retailer; the
retailer may sell only to the consumer. With specific exceptions, no person may sell
outside the three-tier system and no person may sell alcohol beverages to a
consumer unless the seller possesses a license or permit authorizing the sale.
This bill creates an exception to allow a manufacturer or rectifier to sell, or
provide free taste samples of, directly to consumers, for consumption on or off the
premises where sold, intoxicating liquor that is manufactured or rectified on the
premises. Like the requirements that apply to the sale of alcohol beverages to be
consumed on the premises where sold, this bill requires that the licensed person, or
a person possessing an operator's license or manager's license, be on the premises
whenever such sales are made. The bill also allows the Department of Revenue to
regulate sales under this exception, but the regulations must be consistent with

requirements that apply to "Class B" licensees (persons licensed to sell intoxicating
liquor to be consumed on the premises, such as taverns).
Under current law, with certain exceptions, no owner, lessee, or person in
charge of a public place may allow the consumption of alcohol beverages on the
premises unless that owner, lessee, or person in charge holds the appropriate license
or permit. A "Class A" license authorizes the license holder to sell intoxicating liquor,
including wine, at retail for consumption only off the licensed premises. One
exception to the licensing requirement authorizes a "Class A" licensee to provide two
wine taste samples of not more than three fluid ounces each, free of charge, for
consumption on the licensed premises between the hours of 10 a.m. and 6 p.m.
However, municipalities may override this authorization and prohibit the provision
of wine taste samples by "Class A" licensees.
This bill allows a "Class A" licensee to provide taste samples of intoxicating
liquor other than wine of not more than one fluid ounce each, under the same
circumstances and limitations that apply to the provision of wine taste samples.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB839, s. 1 1Section 1. 125.06 (13) of the statutes is amended to read:
AB839,2,112 125.06 (13) Wine Intoxicating liquor sampling on "Class A" premises. (a) The
3provision, free of charge, of wine taste samples of not more than 3 fluid ounces each,
4free of charge, or of taste samples of intoxicating liquor other than wine of not more
5than one fluid ounce each,
by a "Class A" licensee to customers and visitors for
6consumption on the premises. No "Class A" licensee may provide more than 2 taste
7samples per day to any one person. This subsection applies only between the hours
8of 10 a.m. and 6 p.m. Notwithstanding s. 125.07 (1) (a) 1., no "Class A" licensee may
9provide taste samples under this subsection to any underage person. No "Class A"
10licensee may provide as taste samples under this subsection wine intoxicating liquor
11that the "Class A" licensee did not purchase from a wholesaler.
AB839,2,1312 (b) Notwithstanding par. (a) and s. 125.10 (1), a municipality may prohibit the
13provision of wine intoxicating liquor under this subsection.
AB839, s. 2
1Section 2. 125.52 (1) of the statutes is amended to read:
AB839,3,72 125.52 (1) Authorized activities. (a) The department shall issue
3manufacturers' and rectifiers' permits which authorize the manufacture or
4rectification, respectively, of intoxicating liquor on the premises covered by the
5permit. A person holding a manufacturer's or rectifier's permit may manufacture,
6bottle or wholesale wine, pursuant to the terms of the permit, without procuring a
7winery permit.
AB839,3,12 8(b) 1. A manufacturer's or rectifier's permit entitles the permittee to sell
9intoxicating liquor to wholesalers from the premises described in the permit.
10Holders of rectifiers' permits may also sell intoxicating liquor rectified by the
11permittee to retailers without any other permit. No Except as provided in subd. 2.,
12no
sales may be made for consumption on the premises of the permittee.
AB839,3,15 13(c) Possession of a permit under this section does not authorize the permittee
14to sell tax-free intoxicating liquor and wines brought into this state under s. 139.03
15(5).
AB839, s. 3 16Section 3. 125.52 (1) (b) 2. of the statutes is created to read:
AB839,3,2317 125.52 (1) (b) 2. Notwithstanding s. 125.09 (1), a manufacturer's or rectifier's
18permit authorizes the retail sale and the provision of taste samples free of charge of
19intoxicating liquor that is manufactured or rectified on the premises, for
20consumption on or off the premises. The department may prescribe additional
21regulations for the sale of intoxicating liquor under this subdivision, if the additional
22regulations do not conflict with the requirements applicable to holders of "Class B"
23licenses.
AB839, s. 4 24Section 4. 125.68 (2) of the statutes is amended to read:
AB839,4,21
1125.68 (2) Operators' licenses; "Class A",," "Class B" or," "Class C"," and other
2premises.
Except as provided under s. 125.07 (3) (a) 10., no premises operated under
3a "Class A" or "Class C" license or under a "Class B" license or permit may be open
4for business, and no person who holds a manufacturer's or rectifier's permit may
5allow the sale or provision of taste samples of intoxicating liquor on the
6manufacturing or rectifying premises as provided in s. 125.52 (1) (b) 2.,
unless there
7is upon the premises either the licensee or permittee, the agent named in the license
8or permit if the licensee or permittee is a corporation or limited liability company, or
9some person who has an operator's license and who is responsible for the acts of all
10persons selling or serving any intoxicating liquor to customers. An operator's license
11issued in respect to a vessel under s. 125.51 (5) (c) is valid outside the municipality
12that issues it. For the purpose of this subsection, any person holding a manager's
13license issued under s. 125.18 or any member of the licensee's or permittee's
14immediate family who has attained the age of 18 shall be considered the holder of an
15operator's license. No person, including a member of the licensee's or permittee's
16immediate family, other than the licensee, permittee or agent may serve or sell
17alcohol beverages in any place operated under a "Class A" or "Class C" license or
18under a "Class B" license or permit unless he or she has an operator's license or is
19at least 18 years of age and is under the immediate supervision of the licensee,
20permittee or agent or a person holding an operator's license, who is on the premises
21at the time of the service.
AB839,4,2222 (End)
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