LRB-0298/1
CTS:lmk:pg
2005 - 2006 LEGISLATURE
March 15, 2005 - Introduced by Senators Erpenbach, Olsen, Risser, Carpenter,
Miller, Taylor, Lassa, Breske
and Hansen, cosponsored by Representatives
Shilling, Black, Pocan, Parisi, Staskunas, Owens, Van Akkeren, Boyle,
Sherman, Hebl, Gronemus, Berceau, Pope-Roberts, Hines, Cullen,
Gunderson, Benedict, Krusick, Lehman, Sinicki, Grigsby, Jeskewitz,
Loeffelholz, Ott, Ainsworth, Sheridan, Travis, Seidel, Molepske, Albers,
Petrowski
and Pridemore. Referred to Committee on Energy, Utilities and
Information Technology.
SB116,1,6 1An Act to repeal 100.52 (10) (b); to renumber and amend 100.52 (10) (a); to
2amend
100.52 (1) (d), 100.52 (1) (f), 100.52 (1) (i), 100.52 (1) (j), 100.52 (3) (a)
3and 100.52 (4) (a) 3.; and to create 13.101 (18), 100.52 (1) (bm), 100.52 (3) (am),
4100.52 (11) and 893.93 (5) of the statutes; relating to: prohibitions against
5certain telephone solicitations, authorizing a private cause of action, and
6providing a penalty.
Analysis by the Legislative Reference Bureau
Current law regulates telephone solicitation, defined as the unsolicited
initiation of a telephone conversation for the purpose of encouraging the recipient of
the telephone call to purchase property, goods, or services. Generally, under current
law, a telephone solicitor may not make a telephone solicitation to a residential
customer if the customer's telephone number is included in a directory, maintained
by the Department of Agriculture, Trade and Consumer Protection (DATCP), listing
residential customers who do not wish to receive telephone solicitations. This bill
alters current law regarding telephone solicitations as follows.
1. Under current law, the definitions of residential customer and
nonresidential customer do not include persons have with cellular telephone service.
This bill broadens the definitions of residential customer and nonresidential
customer to include persons who have commercial mobile service, which includes
cellular telephone service. As a result, under the bill, cellular telephone numbers

may be included in the directory of residential customers who do not wish to receive
telephone solicitations, and telephone solicitors may not make telephone
solicitations to such cellular telephone numbers.
2. Current law excludes nonprofit organizations and their employees and
contractors from restrictions on telephone solicitations. The bill clarifies that the
exemption applies only to organizations with 501(c)(3) status under the Internal
Revenue Code. The bill also expands the definition of "telephone solicitation" to
include solicitations to make a gift of property, goods, or services. As a result, under
the bill, a nonprofit organization that makes unsolicited telephone calls to solicit
donations is subject to current restrictions on telephone solicitations, unless the
organization has 501(c)(3) status.
3. Under current law, a telephone solicitor may not make a telephone
solicitation to a nonresidential customer if the customer has notified the solicitor by
mail that the customer does not wish to receive telephone solicitations. Under the
bill, a telephone solicitor is prohibited from making a telephone solicitation to a
nonresidential customer or a residential customer who has verbally informed the
solicitor that the customer does not wish to receive telephone solicitations.
4. Under current law, the penalty for a violation of the restrictions on telephone
solicitations is a forfeiture not to exceed $100. The bill increases the penalty to a
forfeiture of not less than $1,000 nor more than $10,000. The bill also permits a
person who suffers damages as a result of a violation to bring an action for injunctive
relief and for actual damages or $500 per violation, whichever is greater.
5. Under current law, the registration fee DATCP charges telephone solicitors
must be based on the cost of maintaining the nonsolicitation directory. Under the
bill, DATCP must collect the registration fee in quarterly installments, but DATCP
must reduce or waive installments if DATCP estimates that, at the end of the fiscal
year, its fee collections will exceed expenditures for maintaining the nonsolicitation
directory by 15 percent or more.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB116, s. 1 1Section 1. 13.101 (18) of the statutes is created to read:
SB116,2,32 13.101 (18) Notwithstanding sub. (4), the committee may not transfer funds
3from the appropriation under 20.115 (8) (jm).
SB116, s. 2 4Section 2. 100.52 (1) (bm) of the statutes is created to read:
SB116,2,65 100.52 (1) (bm) "Commercial mobile service" has the meaning given in s. 196.01
6(2i).
SB116, s. 3
1Section 3. 100.52 (1) (d) of the statutes is amended to read:
SB116,3,42 100.52 (1) (d) "Nonresidential customer" means a person, other than a
3residential customer, who is furnished with telecommunications service or
4commercial mobile service
by a telecommunications utility.
SB116, s. 4 5Section 4. 100.52 (1) (f) of the statutes is amended to read:
SB116,3,96 100.52 (1) (f) "Residential customer" means an individual who is furnished
7with basic local exchange service or commercial mobile service by a
8telecommunications utility, but does not include an individual who operates a
9business at his or her residence.
SB116, s. 5 10Section 5. 100.52 (1) (i) of the statutes is amended to read:
SB116,3,1311 100.52 (1) (i) "Telephone solicitation" means the unsolicited initiation of a
12telephone conversation for the purpose of encouraging the recipient of the telephone
13call to purchase property, goods, or services or to make a gift of anything of value.
SB116, s. 6 14Section 6. 100.52 (1) (j) of the statutes is amended to read:
SB116,3,2015 100.52 (1) (j) "Telephone solicitor" means a person, other than a nonprofit
16organization or an employee or contractor of a nonprofit organization
an
17organization described in section 501 (c) (3) of the Internal Revenue Code or an
18employee or contractor of an organization described in section 501 (c) (3) of the
19Internal Revenue Code
, that employs or contracts with an individual to make a
20telephone solicitation.
SB116, s. 7 21Section 7. 100.52 (3) (a) of the statutes is amended to read:
SB116,4,822 100.52 (3) (a) The department shall promulgate rules that require any
23telephone solicitor who requires an employee or contractor to make a telephone
24solicitation to a residential customer in this state to register with the department,
25obtain a registration number from the department, and pay a registration fee to the

1department in quarterly installments. The amount of the registration fee shall be
2based on the cost of establishing the nonsolicitation directory, and the amount that
3an individual telephone solicitor is required to pay shall be based on the number of
4telephone lines used by the telephone solicitor to make telephone solicitations. The
5rules shall also require a telephone solicitor that registers with the department to
6pay an annual registration renewal fee to the department. The amount of the
7registration renewal fee shall be based on the cost of maintaining the nonsolicitation
8directory.
SB116, s. 8 9Section 8. 100.52 (3) (am) of the statutes is created to read:
SB116,4,1710 100.52 (3) (am) Annually, no later than January 1, the department shall
11estimate the total expenditures from the appropriation under s. 20.115 (8) (jm) in
12that fiscal year and the unencumbered balance that will remain in the appropriation
13under s. 20.115 (8) (jm) at the end of that fiscal year. If the estimated unencumbered
14balance exceeds 15 percent of the estimated expenditures from that appropriation
15the department shall reduce or waive one or more quarterly installments under par.
16(a). The department shall apply any reduction or waiver under this paragraph
17proportionally to all telephone solicitors registered under par. (a).
SB116, s. 9 18Section 9. 100.52 (4) (a) 3. of the statutes is amended to read:
SB116,4,2319 100.52 (4) (a) 3. Make a telephone solicitation to a residential customer or
20nonresidential customer if the residential customer or nonresidential customer has
21provided notice by mail or previously stated to the telephone solicitor or an employee
22or contractor of the telephone solicitor
that the residential customer or
23nonresidential customer does not wish to receive telephone solicitations.
SB116, s. 10 24Section 10. 100.52 (10) (a) of the statutes is renumbered 100.52 (10) and
25amended to read:
SB116,5,3
1100.52 (10) Except as provided in par. (b), a A person who violates this section
2may be required to forfeit $100 not less than $1,000 nor more than $10,000 for each
3violation.
SB116, s. 11 4Section 11. 100.52 (10) (b) of the statutes is repealed.
SB116, s. 12 5Section 12. 100.52 (11) of the statutes is created to read:
SB116,5,116 100.52 (11) Private cause of action. Any person who suffers damages as the
7result of another person's violation of this section or any rule promulgated by the
8department under this section may bring an action against the violator for injunctive
9relief and to recover the amount of those damages or $500 for each violation,
10whichever is greater. Notwithstanding s. 814.04 (1), in an action under this
11subsection, the court shall award a prevailing plaintiff reasonable attorney fees.
SB116, s. 13 12Section 13. 893.93 (5) of the statutes is created to read:
SB116,5,1413 893.93 (5) An action under s. 100.52 shall be commenced within 3 years after
14the cause of action accrues or be barred.
SB116, s. 14 15Section 14. Initial applicability.
SB116,5,1716 (1) The treatment of section 100.52 (11) of the statutes, as created by this act,
17first applies to violations committed on the effective date of this subsection.
SB116,5,1818 (End)
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