LRB-2940/2
MDK:cjs:rs
2005 - 2006 LEGISLATURE
April 18, 2006 - Introduced by Senators Coggs, Miller and Risser, cosponsored
by Representatives Young, Grigsby, Sinicki, Kessler, Fields, Pocan, Lehman
and Berceau, by request of Attorney General Peggy A. Lautenschlager.
Referred to Committee on Judiciary, Corrections and Privacy.
SB694,1,5 1An Act to renumber 425.107 (1); to amend 421.202 (intro.), (1), (2), (3), (4), (5),
2(6), (7) and (8), 425.107 (3) and 425.107 (5); and to create 425.107 (1g), 425.107
3(1s) and 426.301 (3) of the statutes; relating to: transactions and
4unconscionable practices subject to, and remedies under, the Wisconsin
5Consumer Act.
Analysis by the Legislative Reference Bureau
Under current law, the Wisconsin Consumer Act (WCA) generally applies to all
consumer transactions made in the state, unless a specific exclusion applies. The
WCA provides obligations, remedies, and penalties that current law generally does
not require for transactions that are not subject to the WCA. Current law contains
a number of exclusions from the WCA, including an exclusion for consumer credit
transactions in which the amount financed exceeds $25,000 and other consumer
transactions in which the cash price exceeds $25,000. This bill amends this exclusion
so that the WCA does not apply to consumer credit transactions in which the amount
financed exceeds $75,000 and to other consumer transactions in which the cash price
exceeds $75,000.
Current law also specifies the remedies that apply if a court finds that a person
has engaged in unconscionable conduct that violates the WCA. Current law specifies
the factors that a court may consider in determining whether conduct is
unconscionable. This bill provides that certain types of credit discrimination are
presumed to be unconscionable. Specifically, the bill provides that discrimination by

a merchant against a customer with respect to a credit transaction that is subject to
the WCA is presumed to be unconscionable if the discrimination is based on any of
the following: 1) the customer's age, if the customer has the capacity to enter into
the transaction; 2) the customer's race, color, national origin, ancestry, religion,
creed, marital status, sex, sexual orientation, or service in the national guard or U.S.
armed forces; 3) the fact or belief that the customer has a disability; 4) the fact that
all or part of the customer's income is derived from any public assistance; or 5) the
fact that the customer has in good faith exercised any right under the federal
Consumer Credit Protection Act or state law. The bill defines "disability" as a
physical or mental impairment that substantially limits one or more major life
activities.
Current law also allows the Department of Financial Institutions to bring an
action against a person who violates the WCA for civil forfeitures. This bill allows
a court in such an action to order that damages be paid to any person who incurs a
pecuniary loss as a result of the violation.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB694, s. 1 1Section 1. 421.202 (intro.), (1), (2), (3), (4), (5), (6), (7) and (8) of the statutes
2are amended to read:
SB694,2,4 3421.202 Exclusions. (intro.) Chapters 421 to 427 do not apply to any of the
4following
:
SB694,2,5 5(1) Extensions of credit to organizations (s. 421.301 (28));.
SB694,2,6 6(2) Transactions in which all parties are organizations (s. 421.301 (28));.
SB694,2,12 7(3) Charges for delayed payment and any discount allowed for early payment
8in transactions under public utility or common carrier tariffs if a subdivision or
9agency of this state or of the United States regulates such charges or discounts, or
10if such charges or discounts are made in connection with the furnishing of electric
11service by an electric cooperative organized and operating on a nonprofit basis under
12ch. 185;.
SB694,3,2
1(4) The ceilings on rates and charges of a licensed pawnbroker if these ceilings
2are established by statute or ordinance;.
SB694,3,3 3(5) The sale of insurance by an insurer, except as otherwise provided in ch. 424;.
SB694,3,7 4(6) Consumer credit transactions in which the amount financed exceeds
5$25,000 $75,000, motor vehicle consumer leases in which the total lease obligation
6exceeds $25,000 $75,000 or other consumer transactions in which the cash price
7exceeds $25,000; $75,000.
SB694,3,8 8(7) Transactions subject to ch. 428;.
SB694,3,10 9(8) Transactions in securities accounts or securities transactions by or with a
10broker-dealer, as defined in s. 551.02 (3), licensed under ch. 551 ; or.
SB694, s. 2 11Section 2. 425.107 (1) of the statutes is renumbered 425.107 (1m).
SB694, s. 3 12Section 3. 425.107 (1g) of the statutes is created to read:
SB694,3,1413 425.107 (1g) In this section, "disability" means a physical or mental
14impairment that substantially limits one or more major life activities.
SB694, s. 4 15Section 4. 425.107 (1s) of the statutes is created to read:
SB694,3,1816 425.107 (1s) Without limiting the scope of sub. (1m), discrimination by a
17merchant against a customer with respect to a consumer credit transaction, shall be
18presumed to be unconscionable if it is based on any of the following:
SB694,3,2019 (a) The customer's age, if the customer has the capacity to enter into the
20consumer credit transaction.
SB694,3,2221 (b) The customer's race, color, national origin, ancestry, religion, creed, marital
22status, sex, sexual orientation, or service in the national guard or U.S. armed forces.
SB694,3,2323 (c) The fact or belief that the customer has or has had a disability.
SB694,3,2524 (d) The fact that all or part of the customer's income is derived from any public
25assistance program.
SB694,4,2
1(e) The fact that the customer has in good faith exercised any right under 15
2USC 1601
to 1677 or state law.
SB694, s. 5 3Section 5. 425.107 (3) of the statutes is amended to read:
SB694,4,54 425.107 (3) Without limiting the scope of sub. (1) (1m), the court may consider,
5among other things, all of the following as pertinent to the issue of unconscionability:
SB694,4,76 (a) That the practice unfairly takes advantage of the lack of knowledge, ability,
7experience or capacity of customers;.
SB694,4,98 (b) That those engaging in the practice know of the inability of customers to
9receive benefits properly anticipated from the goods or services involved;.
SB694,4,1210 (c) That there exists a gross disparity between the price of goods or services and
11their value as measured by the price at which similar goods or services are readily
12obtainable by other customers, or by other tests of true value;.
SB694,4,1613 (d) That the practice may enable merchants to take advantage of the inability
14of customers reasonably to protect their interests by reason of physical or mental
15infirmities, illiteracy or inability to understand the language of the agreement,
16ignorance or lack of education or similar factors;.
SB694,4,1717 (e) That the terms of the transaction require customers to waive legal rights;.
SB694,4,2018 (f) That the terms of the transaction require customers to unreasonably
19jeopardize money or property beyond the money or property immediately at issue in
20the transaction;.
SB694,4,2321 (g) That the natural effect of the practice would reasonably cause or aid in
22causing customers to misunderstand the true nature of the transaction or their
23rights and duties thereunder;.
SB694,5,3
1(h) That the writing purporting to evidence the obligation of the customer in
2the transaction contains terms or provisions or authorizes practices prohibited by
3law; and.
SB694,5,54 (i) Definitions of unconscionability in statutes, regulations, rulings , and
5decisions of legislative, administrative, or judicial bodies.
SB694, s. 6 6Section 6. 425.107 (5) of the statutes is amended to read:
SB694,5,107 425.107 (5) In addition to the protections afforded in sub. (1) (1m), the customer
8shall be entitled upon a finding of unconscionability to recover from the creditor or
9the person responsible for the unconscionable conduct a remedy and penalty in
10accordance with s. 425.303.
SB694, s. 7 11Section 7. 426.301 (3) of the statutes is created to read:
SB694,5,1412 426.301 (3) A court may, prior to entry of final judgment under sub. (1) or (2),
13order that damages be paid to any person for any pecuniary loss incurred as a result
14of a violation.
SB694, s. 8 15Section 8. Initial applicability.
SB694,5,1816 (1) The treatment of section 421.202 (6) of the statutes first applies to consumer
17credit transactions, motor vehicle consumer leases, and other consumer transactions
18entered into, extended, modified, or renewed on the effective date of this subsection.
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