LRB-0691/2
CTS:jld:nwn
2007 - 2008 LEGISLATURE
April 13, 2007 - Introduced by Representatives Wieckert, Mursau, Berceau,
Albers, Vos, Owens, Petrowski, Gunderson and Bies, cosponsored by
Senators Roessler and A. Lasee. Referred to Committee on Tourism,
Recreation and State Properties.
AB265,1,2
1An Act relating to: requiring the Department of Administration to study the
2feasibility of developing a Wisconsin brand.
Analysis by the Legislative Reference Bureau
This bill requires the Department of Administration to conduct a study of the
costs and benefits and the feasibility of creating a national brand image for the state.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB265,2,44
(1) The department of administration, in consultation with representatives of
5the private and public sector, shall conduct a feasibility study to determine the costs
6and benefits to the state of creating a national brand image for the state. The study
7shall provide a timeline and a recommended process for the creation, promotion, and
8maintenance of a national brand image. The department of administration shall
1prepare a report that includes the results and conclusions of the study and submit
2the report no later than December 31, 2008, to the appropriate standing committees
3of the legislature in the manner provided under section 13.172 (3) of the statutes and
4to the governor.
