LRB-1419/4
ARG:jld:jf
2007 - 2008 LEGISLATURE
February 23, 2007 - Introduced by Senators Kreitlow, Breske, Carpenter,
Darling, Erpenbach, Grothman, Hansen, Jauch, Kanavas, Lassa, Lehman,
Plale, Schultz, Leibham, Taylor, Sullivan
and Kedzie, cosponsored by
Representatives Newcomer, Richards, Albers, Berceau, Fields, Grigsby,
Hahn, Hines, Honadel, Jeskewitz, Kessler, F. Lasee, Molepske, Mursau,
Musser, A. Ott, Petersen, Pocan, Pridemore, Sinicki, Stone, Townsend, Van
Roy, Vruwink, Wood, Young, Murtha, Kramer, Nygren, Gunderson
and J.
Ott
. Referred to Committee on Transportation, Tourism and Insurance.
SB63,1,4 1An Act to amend 125.06 (13) (a), 125.25 (1), 125.29 (3) and 125.32 (6) (a); and
2to create 125.28 (1) (d) and 125.33 (12) of the statutes; relating to: the
3provision of taste samples of fermented malt beverages and wine on certain
4retail premises.
Analysis by the Legislative Reference Bureau
Under current law, with limited exceptions, no person may sell alcohol
beverages to a consumer unless the seller possesses a license or permit authorizing
the sale. A Class "A" license authorizes the license holder to sell fermented malt
beverages (beer) at retail, in original packages, containers, and bottles, for
consumption only off the licensed premises.
Various provisions of current law also authorize the provision of taste samples
under specific circumstances. A brewery may, without any additional license or
permit, provide beer free of charge to customers, visitors, and employees on the
brewery premises if the beer is consumed on the brewery premises and intoxicating
liquor is not also provided or consumed. A winery holding a winery permit may,
under the permit, offer on the winery premises taste samples of wine manufactured
on the premises to persons who have attained the legal drinking age. The holder of
a "Class A" license, which authorizes the retail sale of intoxicating liquor for
consumption off the premises in original packages and containers, may, without any
additional license or permit, provide two wine taste samples of not more than three
fluid ounces each, free of charge, for consumption on the licensed premises between
the hours of 10 a.m. and 6 p.m.

Under this bill, a Class "A" license authorizes a Class "A" licensee to provide,
free of charge, between the hours of 11 a.m. and 7 p.m., up to two taste samples per
day of beer of not more than three fluid ounces each, for consumption on the Class
"A" premises, to customers and visitors who have attained the legal drinking age.
The same limitations that otherwise apply to the retail sale of beer also apply to the
provision of taste samples.
The bill also allows a brewer to provide, free of charge, on Class "A" premises
with the consent of the Class "A" licensee, beer taste samples to any person who has
attained the legal drinking age for consumption on these premises. Any such taste
samples must be purchased by the brewer from the Class "A" licensee on whose
premises the taste samples are provided. The same limitations that apply to Class
"A" licensees providing taste samples also apply to brewers providing taste samples
on Class "A" premises. A brewer may provide taste samples through an individual
representing the brewer who is hired by the brewer and who is neither employed by
nor an agent of a wholesaler.
Additionally, the bill modifies the hours during which a "Class A" licensee may
provide wine taste samples, changing these hours from 10 a.m. to 6 p.m. to 11 a.m.
to 7 p.m.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB63, s. 1 1Section 1. 125.06 (13) (a) of the statutes is amended to read:
SB63,2,92 125.06 (13) (a) The provision of wine taste samples of not more than 3 fluid
3ounces each, free of charge, by a "Class A" licensee to customers and visitors for
4consumption on the premises. No "Class A" licensee may provide more than 2 taste
5samples per day to any one person. This subsection applies only between the hours
6of 10 11 a.m. and 6 7 p.m. Notwithstanding s. 125.07 (1) (a) 1., no "Class A" licensee
7may provide taste samples under this subsection to any underage person. No "Class
8A" licensee may provide as taste samples under this subsection wine that the "Class
9A" licensee did not purchase from a wholesaler.
SB63, s. 2 10Section 2. 125.25 (1) of the statutes is amended to read:
SB63,3,1311 125.25 (1) Every municipal governing body may issue Class "A" licenses for the
12sale of fermented malt beverages from premises within the municipality. Subject to

1s. 125.34 (5) and (6), a Class "A" license authorizes retail sales of fermented malt
2beverages for consumption off the premises where sold and in original packages,
3containers, and bottles. A Class "A" license also authorizes the licensee to provide,
4free of charge, to customers and visitors who have attained the legal drinking age
5fermented malt beverages taste samples that are not in original packages,
6containers, or bottles and that do not exceed 3 fluid ounces each, for consumption on
7the Class "A" premises. No Class "A" licensee may provide more than 2 taste samples
8per day to any one person. Taste samples may be provided under this subsection only
9between the hours of 11 a.m. and 7 p.m. Any other provision of this chapter
10applicable to retail sales of fermented malt beverages by a Class "A" licensee also
11applies to the provision of taste samples, free of charge, of fermented malt beverages
12by a Class "A" licensee.
A license may be issued after July 1. That license shall expire
13on the following June 30.
SB63, s. 3 14Section 3. 125.28 (1) (d) of the statutes is created to read:
SB63,3,1715 125.28 (1) (d) Wholesalers licensed under this section, employees of such
16wholesalers, and individuals representing such wholesalers may not provide or
17participate in providing taste samples under ss. 125.25 (1) and 125.33 (12).
SB63, s. 4 18Section 4. 125.29 (3) of the statutes is amended to read:
SB63,3,2419 125.29 (3) Activities. Subject to s. 125.34 (2), a brewer may manufacture,
20possess and store fermented malt beverages on the brewery premises and transport
21fermented malt beverages between the brewery premises and any depot or
22warehouse maintained by the brewer for which the brewer has a wholesaler's license
23issued under s. 125.28. A brewer or individual representing a brewer may also
24provide taste samples as authorized under s. 125.33 (12).
SB63, s. 5 25Section 5. 125.32 (6) (a) of the statutes is amended to read:
SB63,4,4
1125.32 (6) (a) Except as provided in s. 125.33 (2) (o) or (12) or 125.70, no person
2may possess on the premises covered by a retail or wholesale fermented malt
3beverages license or permit any alcohol beverages not authorized by law for sale on
4the premises.
SB63, s. 6 5Section 6. 125.33 (12) of the statutes is created to read:
SB63,4,216 125.33 (12) Providing taste samples on Class "A" premises. Notwithstanding
7s. 125.34 (6) (a), with the consent of the Class "A" licensee, a brewer may provide, free
8of charge, on Class "A" premises, taste samples of fermented malt beverages to any
9person who has attained the legal drinking age for consumption on the premises
10during hours in which the Class "A" licensee is authorized under s. 125.25 (1) to
11provide taste samples or, if more restrictive, only during hours established by
12ordinance by a municipality under s. 125.32 (3) (d). The provision of taste samples
13under this subsection shall be subject to the same limitations that apply to taste
14samples provided by a Class "A" licensee under s. 125.25 (1). No brewer may provide
15as taste samples under this subsection any fermented malt beverages that the
16brewer did not purchase from the Class "A" licensee on whose premises the taste
17samples are provided. A brewer may provide taste samples under this subsection
18through an individual representing the brewer who is hired by the brewer and who
19is not employed by or an agent of a wholesaler other than, if the brewer holds a
20wholesale license, the brewer. All provisions of this subsection that apply to a brewer
21apply equally to any individual representing a brewer.
SB63,4,2222 (End)
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