LRB-1775/1
ARG:kjf:pg
2007 - 2008 LEGISLATURE
February 26, 2007 - Introduced by Senators Jauch, A. Lasee, Darling, Grothman,
Kedzie, Lassa
and Lehman, cosponsored by Representatives Kerkman, Vos,
Bies, Hilgenberg, Sherman, Albers, Berceau, Boyle, Gunderson, Hahn,
Hraychuck, Jeskewitz, F. Lasee, Lothian, Meyer, Mursau, Musser, Nass,
Newcomer, A. Ott, Pocan, Stone, Strachota, Tauchen, Townsend, Travis
and
Van Roy. Referred to Committee on Transportation, Tourism and Insurance.
SB64,1,4 1An Act to amend 125.52 (1), 125.68 (2), 125.69 (1) (a) and 125.69 (1) (b) 4.; and
2to create 125.52 (1) (b) 2. of the statutes; relating to: sales and taste samples
3by manufacturers or rectifiers of intoxicating liquor for consumption on or off
4the premises where manufactured or rectified.
Analysis by the Legislative Reference Bureau
Under current law, alcohol beverages are generally distributed to consumers
under a three-tier distribution system: the manufacturer may sell only to a
wholesaler or rectifier (a person who blends, refines, or purifies distilled spirits or
wines); the wholesaler or rectifier may sell only to a wholesaler or to a retailer; the
retailer may sell only to the consumer. With specific exceptions, no person may sell
outside the three-tier system and no person may sell alcohol beverages to a
consumer unless the seller possesses a license or permit authorizing the sale.
This bill creates an exception to allow a manufacturer or rectifier to sell, or
provide free taste samples of, directly to consumers, for consumption on or off the
premises where sold, intoxicating liquor that is manufactured or rectified on the
premises. Like the requirements that apply to the sale of alcohol beverages to be
consumed on the premises where sold, this bill requires that the licensed person, or
a person possessing an operator's license or manager's license, be on the premises
whenever such sales are made. The bill also allows the Department of Revenue to
regulate sales under this exception, but the regulations must be consistent with
requirements that apply to "Class B" licensees (persons licensed to sell intoxicating
liquor to be consumed on the premises, such as taverns). The bill specifies that a

manufacturer or rectifier that sells or provides taste samples of intoxicating liquor
under the bill does not, in doing so, forfeit any authorization under current law to also
hold a winery permit and a "Class B" or "Class A" license, all issued for the same
premises or portions of the same premises.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB64, s. 1 1Section 1. 125.52 (1) of the statutes is amended to read:
SB64,2,72 125.52 (1) Authorized activities. (a) The department shall issue
3manufacturers' and rectifiers' permits which authorize the manufacture or
4rectification, respectively, of intoxicating liquor on the premises covered by the
5permit. A person holding a manufacturer's or rectifier's permit may manufacture,
6bottle or wholesale wine, pursuant to the terms of the permit, without procuring a
7winery permit.
SB64,2,12 8(b) 1. A manufacturer's or rectifier's permit entitles the permittee to sell
9intoxicating liquor to wholesalers from the premises described in the permit.
10Holders of rectifiers' permits may also sell intoxicating liquor rectified by the
11permittee to retailers without any other permit. No Except as provided in subd. 2.,
12no
sales may be made for consumption on the premises of the permittee.
SB64,2,15 13(c) Possession of a permit under this section does not authorize the permittee
14to sell tax-free intoxicating liquor and wines brought into this state under s. 139.03
15(5).
SB64, s. 2 16Section 2. 125.52 (1) (b) 2. of the statutes is created to read:
SB64,3,717 125.52 (1) (b) 2. Notwithstanding s. 125.09 (1), a manufacturer's or rectifier's
18permit authorizes the retail sale and the provision of taste samples free of charge of
19intoxicating liquor that is manufactured or rectified on the premises, for
20consumption on or off the premises. The department may prescribe additional

1regulations for the sale of intoxicating liquor under this subdivision, if the additional
2regulations do not conflict with the requirements applicable to holders of "Class B"
3licenses. Notwithstanding any other provision of this chapter, the authorization
4under this subdivision applies with respect to a person who holds any permit under
5this section, a winery permit under s. 125.53, and either a "Class A" license or a
6"Class B" license issued under s. 125.51 (3) (am), all issued for the same premises or
7portions of the same premises.
SB64, s. 3 8Section 3. 125.68 (2) of the statutes is amended to read:
SB64,4,49 125.68 (2) Operators' licenses; "Class A",," "Class B" or," "Class C"," and other
10premises.
Except as provided under s. 125.07 (3) (a) 10., no premises operated under
11a "Class A" or "Class C" license or under a "Class B" license or permit may be open
12for business, and no person who holds a manufacturer's or rectifier's permit may
13allow the sale or provision of taste samples of intoxicating liquor on the
14manufacturing or rectifying premises as provided in s. 125.52 (1) (b) 2.,
unless there
15is upon the premises either the licensee or permittee, the agent named in the license
16or permit if the licensee or permittee is a corporation or limited liability company, or
17some person who has an operator's license and who is responsible for the acts of all
18persons selling or serving any intoxicating liquor to customers. An operator's license
19issued in respect to a vessel under s. 125.51 (5) (c) is valid outside the municipality
20that issues it. For the purpose of this subsection, any person holding a manager's
21license issued under s. 125.18 or any member of the licensee's or permittee's
22immediate family who has attained the age of 18 shall be considered the holder of an
23operator's license. No person, including a member of the licensee's or permittee's
24immediate family, other than the licensee, permittee or agent may serve or sell
25alcohol beverages in any place operated under a "Class A" or "Class C" license or

1under a "Class B" license or permit unless he or she has an operator's license or is
2at least 18 years of age and is under the immediate supervision of the licensee,
3permittee or agent or a person holding an operator's license, who is on the premises
4at the time of the service.
SB64, s. 4 5Section 4. 125.69 (1) (a) of the statutes is amended to read:
SB64,4,136 125.69 (1) (a) No intoxicating liquor manufacturer, rectifier or wholesaler may
7hold any direct or indirect interest in any "Class A" license or establishment and no
8"Class A" licensee may hold any direct or indirect interest in a wholesale permit or
9establishment, except that a winery that has a permit under s. 125.53 may have an
10ownership interest in a "Class A" license and a person may hold a "Class A" license
11and both a winery permit under s. 125.53 and a manufacturer's or rectifier's permit
12under s. 125.52 and may make retail sales and provide taste samples as authorized
13under the "Class A" license and ss. 125.06 (13) and 125.52 (1) (b) 2
.
SB64, s. 5 14Section 5. 125.69 (1) (b) 4. of the statutes is amended to read:
SB64,4,2015 125.69 (1) (b) 4. A winery that has a permit under s. 125.53 may have an
16ownership interest in a "Class B" license issued under s. 125.51 (3) (am) and a person
17may hold a "Class B" license and both a winery permit under s. 125.53 and a
18manufacturer's or rectifier's permit under s. 125.52 and may make retail sales and
19provide taste samples as authorized under the "Class B" license and s. 125.52 (1) (b)
202
.
SB64,4,2121 (End)
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