LRB-2827/1
ARG:bjk:rs
2009 - 2010 LEGISLATURE
September 23, 2009 - Introduced by Senators Hansen, Holperin, Taylor, Ellis,
Cowles
and Schultz, cosponsored by Representatives Vruwink, Kaufert,
Ripp, Townsend, A. Ott, Zepnick
and Kestell. Referred to Committee on
Transportation, Tourism, Forestry, and Natural Resources.
SB302,1,3 1An Act to amend 165.25 (4) (ar); and to create subchapter XI of chapter 218
2[precedes 218.60] of the statutes; relating to: powersports vehicle
3manufacturers, distributors, and dealers and providing a penalty.
Analysis by the Legislative Reference Bureau
This bill creates provisions governing the relationship between powersports
vehicle manufacturers and distributors, including their agents, officers, factory
representatives, and affiliates (collectively referred to as franchisors), and
powersports vehicle dealers (dealers). Under the bill, a powersports vehicle is an
all-terrain vehicle, snowmobile, lightweight utility vehicle, personal watercraft, or
off-road motorcycle. The bill imposes numerous restrictions on franchisors,
including prohibiting franchisors from doing any of the following:
1. Discriminating between dealers in certain ways, including: not offering the
same wholesale order programs to all powersports vehicle dealers; tying dealer
incentives for retail customers to placement of dealer orders; and providing for an
unfair, unreasonable, or inequitable method for the allocation, scheduling, or
delivery of new powersports vehicles, parts, or accessories to dealers.
2. Making secret payments or providing other secret compensation to dealers
if certain consequences result.
3. Giving preferential treatment to some powersports vehicle dealers over
others in the delivery of new powersports vehicles, parts, or accessories.
4. Competing with a dealer by, for more than one year, acting as a dealer or
owning, operating, or controlling a dealership in this state.

5. Taking certain actions related to the capital structure, financing, or location
of dealerships.
6. Failing to hold harmless and indemnify dealers in certain circumstances.
7. Preventing a dealer from receiving reasonable compensation for a
powersports vehicle or from freely associating with other dealers.
8. Charging dealers increased prices without specified prior notice.
9. Reimbursing anyone other than an authorized dealer for warranty service.
10. Paying less than the amount of the franchisor's suggested retail price for
parts used by dealers to perform warranty work.
11. Paying dealers an amount for labor that is less than the amount dealers
charge their retail customers for labor.
12. Requiring or coercing dealers to grant rights of first refusal or other
preferences related to purchasing dealer franchises.
13. Requiring that arbitration or legal proceedings take place outside this
state.
The bill also specifies that a franchisor may, without violating the restrictions
identified above, offer by auction powersports vehicles to all dealers and provide
certain programs to dealers.
Under the bill, a franchisor may be required to forfeit not less than $100 nor
more than $1,000 for each violation of these restrictions. The Department of
Agriculture, Trade and Consumer Protection (DATCP) has jurisdiction to investigate
and enforce these restrictions, and DATCP, represented by the Department of
Justice, or a district attorney may bring an action on behalf of the state. In addition,
any dealer injured by a violation of these restrictions may bring a civil action against
the violating franchisor for temporary or permanent injunctive relief or for damages
or both. The dealer may recover actual damages caused by the violation, as well as
costs and reasonable attorney fees.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB302, s. 1 1Section 1. 165.25 (4) (ar) of the statutes, as affected by 2009 Wisconsin Act 28,
2is amended to read:
SB302,3,33 165.25 (4) (ar) The department of justice shall furnish all legal services
4required by the department of agriculture, trade and consumer protection relating
5to the enforcement of ss. 91.68, 93.73, 100.171, 100.173, 100.174, 100.175, 100.177,
6100.18, 100.182, 100.195, 100.20, 100.205, 100.207, 100.209, 100.21, 100.28, 100.37,

1100.42, 100.50, 100.51, 100.55, and 846.45, subch. XI of ch. 218, and chs. 126, 136,
2344, 704, 707, and 779, together with any other services as are necessarily connected
3to the legal services.
SB302, s. 2 4Section 2. Subchapter XI of chapter 218 [precedes 218.60] of the statutes is
5created to read:
SB302,3,66 Chapter 218
SB302,3,97 Subchapter XI
8 POWERSPORTS VEHICLE MANUFACTURERS,
9 DISTRIBUTORS, AND dealers
SB302,3,10 10218.60 Definitions. In this subchapter:
SB302,3,15 11(1) "Affiliate" means, with respect to a powersports vehicle manufacturer or
12powersports vehicle distributor or factory branch of either, a parent company, wholly
13or partially owned subsidiary, or any other person controlled by or under common
14control with the powersports vehicle manufacturer, powersports vehicle distributor,
15or factory branch.
SB302,3,16 16(2) "All-terrain vehicle" has the meaning given in s. 340.01 (2g).
SB302,3,17 17(3) "Business entity" has the meaning given in s. 13.62 (5).
SB302,3,19 18(4) "Department" means the department of agriculture, trade and consumer
19protection.
SB302,3,23 20(5) "Golf cart" means a vehicle whose speed attainable in one mile does not
21exceed 20 miles per hour on a paved, level surface, and is designed and intended to
22convey one or more persons and equipment to play the game of golf in an area
23designated as a golf course.
SB302,4,3 24(6) "Lightweight utility vehicle" means an engine-driven device having a gross
25weight of more than 700 pounds but not more than 1,999 pounds that is designed to

1travel on 4 or more low-pressure tires, is equipped with a cargo area, and is used
2primarily off-highway. "Lightweight utility vehicle" does not include golf carts or
3low-speed vehicles.
SB302,4,6 4(7) "Low-pressure tire" means a tire that is designed to be mounted on a rim
5with a maximum diameter of 14 inches and to be inflated with an operating pressure
6not to exceed 20 pounds per square inch as recommended by the manufacturer.
SB302,4,10 7(8) "Low-speed vehicle" means a low-speed vehicle, as defined in 49 CFR
8571.3
, that satisfies the equipment standards under 49 CFR 571.500 and that was
9originally manufactured to meet the applicable equipment standards under 49 CFR
10571.500
. "Low-speed vehicle" does not include a golf cart.
SB302,4,12 11(9) "Off-road motorcycle" means a motorcycle, as defined in s. 340.01 (32), that
12is not required to be registered under ch. 341.
SB302,4,13 13(10) "Personal watercraft" has the meaning given in s. 30.50 (9d).
SB302,4,15 14(11) "Powersports vehicle" means an all-terrain vehicle, snowmobile,
15lightweight utility vehicle, personal watercraft, or off-road motorcycle.
SB302,4,16 16(12) (a) "Powersports vehicle dealer" means any of the following:
SB302,4,1817 1. A business entity engaged in the business of selling any powersports vehicle
18for a profit to retail customers in this state.
SB302,4,2019 2. An all-terrain vehicle dealer registered with the department of natural
20resources under s. 23.33 (2) (dm) 1.
SB302,4,2221 3. A snowmobile dealer registered with the department of natural resources
22under s. 350.12 (3) (c) 1.
SB302,4,2523 (b) "Powersports vehicle dealer" does not include any dealer licensed under
24subch. I of this chapter with respect to any category of powersports vehicle for which
25that license applies or any dealer located outside this state.
SB302,5,1
1(13) (a) "Powersports vehicle distributor" means any of the following:
SB302,5,42 1. A business entity that is engaged in the business of selling or distributing
3any powersports vehicle to powersports vehicle dealers or that maintains distributor
4representatives.
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