LRB-2269/1
ARG:sac:rs
2013 - 2014 LEGISLATURE
May 17, 2013 - Introduced by Representatives Stone, Jacque, Bies, Ripp, Honadel,
Thiesfeldt, Ohnstad, Ballweg, A. Ott and Jagler, cosponsored by Senators
Leibham, Farrow and Tiffany. Referred to Committee on Transportation.
AB205,1,2 1An Act to create 84.30 (5) (br) of the statutes; relating to: the removal of
2nonconforming outdoor advertising signs along highways.
Analysis by the Legislative Reference Bureau
The federal Highway Beautification Act requires states to restrict advertising
along interstate and federal-aid primary highways, and current state law
incorporates these requirements. Current law prohibits, with certain exceptions,
the erection or maintenance of outdoor advertising signs within 660 feet of, or
otherwise visible (and intended to be visible) from, the main-traveled way of an
interstate or federal-aid primary highway. However, various exceptions apply to
this prohibition, including exceptions for the following: 1) signs advertising
activities conducted on the property on which the sign is located (on-property signs)
if certain conditions are met; 2) signs in business areas if certain conditions are met
or the signs were erected before March 19, 1972 (business area signs); 3) directional
and other official signs meeting certain criteria (directional signs); and 4) certain
signs located more than 660 feet from the highway (signs outside the adjacent area).
Under current law, the Department of Transportation (DOT) generally may
remove signs that do not conform to applicable requirements but, for each sign
removed, must pay just compensation to the owner of the sign and to the owner of
the land on which the sign is located. For on-property signs, if the on-property sign
was lawful when it was erected but later does not comply with the applicable
requirements for on-property signs, DOT must declare the sign to be nonconforming
but may not remove the sign unless additional criteria are met. These signs are not
subject to removal for changing the advertising message on the sign or performing

customary maintenance on the sign, but are subject to removal, without
compensation, if the sign is enlarged, replaced, or relocated or if additional signs are
erected. For signs lawfully erected after March 18, 1972, which subsequently become
nonconforming, DOT must require removal of the signs, with compensation, by the
end of the fifth year after they become nonconforming, but only if there are sufficient
funds available to DOT to pay just compensation for the sign removal.
Under this bill, business area signs, directional signs, and signs outside the
adjacent area (together referred to as off-property signs) that were lawfully erected
but which no longer conform to applicable requirements must be declared
nonconforming but are not subject to removal unless additional criteria are met.
These nonconforming off-property signs are not subject to removal for changing the
advertising message on the sign or performing customary maintenance on the sign.
These signs must remain substantially the same as they were on the date they
became nonconforming in order to be exempt from removal by DOT although they
can have an extension temporarily attached to the sign face if certain conditions are
met. "Substantially the same" is defined to mean that, since the sign became
nonconforming, no "substantial change" to the sign has been made. "Substantial
change" to a sign is defined to mean any of the following: increasing the number of
vertical supports; changing the physical location; increasing the square footage or
area of the sign face, except by adding a temporary extension meeting certain
conditions; adding changeable message capability; or adding lighting to a previously
unlit sign. With exceptions, these nonconforming off-property signs are subject to
removal, without compensation, if a substantial change is made to the sign or if
additional signs are erected. However, under one exception, if DOT considers a
change in a sign to be substantial, DOT must give a sign owner notice of the change
and if the sign owner removes or eliminates the change within 180 days of the notice
then DOT may not remove the sign based on the change. Under another exception,
if a nonconforming off-property sign is damaged or destroyed by a criminal or
tortious act, the sign may be replaced or repaired. The bill also creates several
definitions applicable to these nonconforming off-property signs, including a
definition of "customary maintenance."
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB205,1 1Section 1. 84.30 (5) (br) of the statutes is created to read:
AB205,2,22 84.30 (5) (br) 1. In this paragraph:
AB205,2,43 a. "Copy" means the advertising, directional, or other information or images on
4a sign face created to communicate to the public.
AB205,3,5
1b. "Copy change" means the process of substituting copy on a sign face, which
2may include removing a face and substituting another face or other processes such
3as painting on wood, metal, or vinyl, affixing printed paper or vinyl to the face,
4changing the message mechanically, or electronically changing the copy from a
5remote location.
AB205,3,136 c. "Customary maintenance" on a sign includes nailing, bolting, fastening,
7cleaning and painting; replacing its components with equivalent or similar
8components; replacing structural components, including vertical supports; making
9copy changes; upgrading existing lighting for energy efficiency or worker safety;
10adding catwalks or handrails to address safety;   raising the sign to restore its
11original height above road-grade; raising the sign to restore visibility of its face after
12noise barriers have been constructed along a highway; installing an apron to a sign
13structure to display identification of the sign owner; or replacing the sign face.
AB205,3,1614 d. "Destroyed," with respect to a nonconforming sign, means that the cost to
15repair the sign exceeds 50 percent of the replacement cost of the sign after a single
16incident necessitating repair.
AB205,3,1817 e. "Extension," also known as a "cut-out" or "bump-out," means a device
18temporarily attached to a sign face in order to expand the area available for copy.
AB205,3,2219 f. "Replacement cost" means the cost to build and locate a comparable sign, not
20including the sign face, based on current market prices for materials and labor, as
21determined under the then-current agreement between the department and the
22sign owner governing cost recovery for sign relocation.
AB205,3,2523 g. "Sign face" or "face" means the material components of a sign on which the
24advertising, directional, or other information is displayed including any trim, border,
25or molding.
AB205,4,5
1h. "Substantial change," with respect to a nonconforming sign, means
2increasing the number of vertical supports; changing the physical location; except as
3provided in subd. 6., increasing the square footage or area of the sign face; adding
4changeable message capability; or adding lighting, either attached or unattached, to
5a sign that previously did not have lights.
AB205,4,76 i. "Substantially the same," with respect to a nonconforming sign, means that
  7no substantial change has been made to the sign since it became nonconforming.
AB205,4,118 2. Notwithstanding par. (b), signs described in sub. (3) (a), (d), (e), (f), or (h)
9which were lawfully erected but which no longer conform to applicable requirements
10are declared nonconforming but are not subject to removal, except as provided in
11subd. 4.
AB205,4,1512 3. A sign described in subd. 2. shall remain substantially the same as it was
13on the date it became nonconforming. To allow a sign described in subd. 2. to exist,
14to perform customary maintenance on such a sign, or to change the advertising
15message on such a sign, does not constitute a violation of sub. (3) or (4).
AB205,4,2016 4. Except as provided in subds. 5. and 6., to make a substantial change to a sign
17described in subd. 2. or to erect additional signs shall constitute a violation of subs.
18(3) and (4) subjecting the sign to removal without compensation, unless upon
19completion of such work all signs upon the property conform to the requirements of
20subs. (3) and (4).
AB205,4,2521 5. The department shall give a sign owner notice of any change considered by
22the department to be a substantial change in a sign under subd. 4. If, within 180 days
23after receiving this notice, the sign owner removes or eliminates the change, the
24department may not consider the change to be a substantial change in a sign for
25purposes of subd. 4.
AB205,5,2
16.   An addition of an extension to a sign is not a substantial change to the sign
2if the extension meets all of the following criteria:
AB205,5,53 a.   The square footage or area of the extension is 33 percent or less of the total
4square footage or area of the sign face, prior to the addition of the extension. The area
5of the extension shall be measured in accordance with the method in sub. (4) (a) 2.
AB205,5,66 b. The extension is added to the sign for a period of not more than 3 years.
AB205,5,127 7. Notwithstanding subds. 3. and 4., if a nonconforming sign is damaged or
8destroyed by a criminal or tortious act, the sign may be repaired or replaced. If the
9sign is replaced, the replacement sign may not incorporate any elements that
10constitute a substantial change from the sign that was damaged or destroyed. The
11repair or replacement of a sign under this subdivision is not limited to activities
12constituting customary maintenance.
AB205,5,1413 8. A sign described in sub. (3) (a) that is declared nonconforming as provided
14in subd. 2. may not be converted to any sign described in sub. (3) (d), (e), (f), or (h).
AB205,2 15Section 2. Initial applicability.
AB205,5,1716 (1) This act first applies to nonconforming signs in existence on the effective
17date of this subsection.
AB205,5,1818 (End)
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