CHAPTER 41
DEPARTMENT OF TOURISM
SUBCHAPTER I
GENERAL PROVISIONS
SUBCHAPTER II
TOURISM PROMOTION
41.12 Council on tourism.
41.17 Joint effort marketing.
41.19 Heritage tourism pilot program.
41.21 Marketing clearinghouse.
SUBCHAPTER III
KICKAPOO VALLEY RESERVE
41.40 Kickapoo land acquisition; reserve designation.
41.41 Kickapoo valley reserve.
GENERAL PROVISIONS
41.01
41.01
Definitions. In this chapter:
41.01(1)
(1) "Department" means the department of tourism.
41.01(2)
(2) "Secretary" means the secretary of tourism.
41.01 History
History: 1995 a. 27.
TOURISM PROMOTION
41.11(1)(1)
General Duties. The department shall:
41.11(1)(a)
(a) Stimulate, promote, advertise and publicize tourism to the state by those who live in other states and foreign countries.
41.11(1)(b)
(b) Promote travel by citizens of this state to this state's scenic, historic, natural, agricultural, educational and recreational attractions.
41.11(1)(c)
(c) Create an accurate national and international image of the state.
41.11(1)(d)
(d) Encourage all tourism-related businesses to participate in available education programs.
41.11(1)(e)
(e) Encourage and cooperate with communities, groups and individuals in the state in pursuing the tourism promotion objectives of the department.
41.11(1)(f)
(f) Coordinate and stimulate the orderly and ecologically sound development of commercial tourist facilities throughout the state.
41.11(1)(g)
(g) Promote the growth of the tourism and recreation industry through research, planning and assistance.
41.11(1)(h)
(h) Annually report to the senate natural resources committee and the assembly committee on tourism the activities, receipts and disbursements of the division of tourism for the previous fiscal year.
41.11(2)
(2) Sales. The secretary shall annually formulate, in consultation with the 5 members of the council on tourism selected under
s. 41.12, a statewide marketing strategy, which is a plan for marketing and promotion of the facilities and attractions of the state for the ensuing year. The department shall implement the plan. The department shall cooperate with the commercial recreation industry to assure coordination with private plans and programs, and may assist in the development and marketing of combined recreational opportunities such as package tours, convention and trade show facilities and special transportation arrangements.
41.11(3)
(3) Services. The department shall assist the consumers and the suppliers of recreational opportunities in the state. The department may:
41.11(3)(a)
(a) Collect and disseminate information as to the facilities, advantages and attractions of the state, including historic, scenic and other points of interest.
41.11(3)(b)
(b) Provide timely information regarding weather, transportation facilities, hunting, fishing, boating, motoring, snowmobiling and skiing conditions and other subjects of interest to those seeking recreational opportunities in the state.
41.11(3)(c)
(c) Establish, manage and operate permanent or temporary tourist information centers along major highways into the state.
41.11(3)(d)
(d) Provide advice and service to persons or groups engaged in the recreation industry.
41.11(3)(e)
(e) Conduct research into the status and needs of the recreation industry.
41.11(3)(f)
(f) Operate a reservations service for recreational facilities in the state.
41.11(3)(g)
(g) Provide planning and coordinating assistance to tour operators, convention and trade show managers.
41.11(4)
(4) Advertising. The department shall plan and conduct a program of advertising and promotion designed to attract interested persons to this state and to stimulate the enjoyment of its recreational opportunities by residents and nonresidents alike. Any contracts engaging a private agency to conduct an advertising or promotion program under this subsection shall reserve to the department the right to terminate the contract if the service is unsatisfactory to the department. The department shall encourage and coordinate the efforts of public and private organizations to publicize the facilities and attractions of the state for the purpose of stimulating their enjoyment by residents and tourists.
41.11(5)(a)(a) The department shall distribute cheese that was donated, or purchased from donations received under
par. (c), free of charge to the public each year from the 2nd to last Monday in May to the first Monday in September at each tourist information center operated by the department in this state except the tourist information center located in Madison.
41.11(5)(b)
(b) Cheese distributed under
par. (a) shall be in packages of one ounce or less and shall be manufactured in Wisconsin.
41.11(5)(c)
(c) The department shall accept cheese, and refrigeration equipment and gifts, grants, bequests and devises, for the purpose of implementing this subsection. If there is an insufficient amount of cheese available to implement this subsection, the department shall contact potential donors for donations. The department shall return any surplus cheese to the donor.
41.11 History
History: 1975 c. 39,
163,
200;
1983 a. 92;
1987 a. 1;
1995 a. 27 s.
6918; Stats. 1995 s. 41.11.
41.12
41.12
Council on tourism. 41.12(1)(1) The council on tourism shall advise the secretary on matters relating to tourism. Five members of the council on tourism shall assist the secretary in formulating a statewide marketing strategy. The 5 members shall be selected by a vote of the council on tourism from among the members, other than ex officio members, of the council on tourism.
41.12(2)
(2) The council on tourism shall develop a plan to assist and encourage private companies located in this state to promote this state in their advertisements. Upon the adoption of a plan by the council on tourism, the secretary shall consider implementing the plan.
41.12(3)
(3) The council on tourism shall consider the use of famous residents and former residents of this state in the tourism marketing strategies.
41.12 History
History: 1987 a. 1;
1995 a. 27 s.
6919; Stats. 1995 s. 41.12.
41.14
41.14
Offices. The department may establish tourism offices, within or without the state, as necessary to carry out its duties. Wisconsin residency may not be required of classified employes staffing tourism offices located outside the state.
41.14 History
History: 1975 c. 39,
163,
200;
1995 a. 27 s.
6920; Stats. 1995 s. 41.14.
