Trans 200.06(2g) (2g) General requirements for “attraction” eligibility. To qualify for display on a specific information sign as an “ATTRACTION,” a business shall meet the following criteria:

Trans 200.06(2g)(a) (a) Have the primary purpose of providing amusement, historical, cultural or leisure activities to the public.

Trans 200.06(2g)(b) (b) Be of regional significance.

Trans 200.06(2g)(c) (c) Provide adequate parking to accommodate normal traffic volumes for the facility.

Trans 200.06(2g)(d) (d) Not be identified on any supplemental signing under sub. (1) (f) or guidance sign on the same route as the specific information sign.

Trans 200.06(2g)(e) (e) Be located within 3 miles of the interchange and have adequate signage to direct motorists to their location after exiting the highway. If no business, facility, or activity in the category of “ATTRACTION” is available or chooses to participate in the specific information sign program within the 3-mile limit, the limit may be extended to a maximum distance of not more than 5 miles from the highway, unless the distance limit for the category of “ATTRACTION” is increased by a statutory enactment of the Wisconsin Legislature that is consistent with federal law.

Trans 200.06(2g)(f) (f) Comply with laws concerning the provisions of public accommodations without regard to race, religion, color, age, sex, or national origin, and laws concerning the licensing and approval of service facilities.

Trans 200.06(2g)(g) (g) Have adequate supplemental signage under sub. (1) (f) to direct motorists to their location after exiting the highway.

Trans 200.06 Note Note: The 3 to 5-mile distance to services limitation in par. (2g) (e) is required by s. 86.195 (5) (a), Stats. (2005-06). The public accommodations requirement in par. (2g) (f) is required by Section 2F.01 of the 2003 Manual on Uniform Traffic Control Devices (Rev. 1 included) that reads: “Eligible service facilities shall comply with laws concerning the provisions of public accommodations without regard to race, religion, color, age, sex, or national origin, and laws concerning the licensing and approval of service facilities.”

Trans 200.06(2r) (2r) Advisory council. The advisory council appointed by the department under ss. 15.04 (1) (c) and 15.09, Stats., for the tourist-oriented directional sign program under s. Trans 200.08 (3) shall also serve as the advisory council to review applications for the display of business signs on specific information signs in the “ATTRACTION” category. The department shall make the final decision on applications. The department may act on any application not acted upon by the advisory council within 60 days of forwarding of the application to the council. Members of the advisory council will not be compensated for their services or reimbursed for their expenses, except the department may reimburse private citizen members in hardship cases for actual and necessary expenses incurred in the performance of their duties.

Trans 200.06(2r)(a) (a) Amusement, historical, cultural or leisure activities. In making its recommendations regarding whether an applicant’s business qualifies as an “ATTRACTION,” the advisory council may consider the following non-exclusive list of business facilities that presumptively provide amusement, historical, cultural or leisure activities to the public:

Trans 200.06(2r)(a)1. 1. Agri-tourism businesses such as breweries, gardens, cheese factories, vineyards, and wineries.

Trans 200.06(2r)(a)2. 2. Aquariums, wildlife facilities, wildlife preserves, wildlife sanctuaries, and zoo facilities.

Trans 200.06(2r)(a)3. 3. Cultural, historic or scientific sites, galleries, halls of fame, museums, and performing arts facilities.

Trans 200.06(2r)(a)4. 4. Nature or scenic areas such as beaches, gorges, nature facilities, nature preserves, nature sanctuaries, observation points, observation towers, parks, scenic areas, trails, lakes, waterfalls, waterways, and bluffs.

Trans 200.06(2r)(a)5. 5. Recreation facilities such as amusement parks, casinos, racetracks, speedways, and theme parks.

Trans 200.06(2r)(a)6. 6. Religious sites or shrines. Religious sites or shrines, typically not including cathedrals, churches, chapels, synagogues, temples, or mosques, and only when the site or shrine is readily recognized regionally.

Trans 200.06(2r)(a)7. 7. Scenic rides or sightseeing tours such as balloon, boat, helicopter, lift, airplane, train, and trolley rides are more likely to qualify in more rural less densely populated areas or where there is a large selection of such activities in one place.

Trans 200.06(2r)(a)8. 8. Sport arenas, sport facilities or sport stadiums.

Trans 200.06(2r)(a)9. 9. Shopping mall, or downtown/business area only if it has a readily regionally recognized and dominant attraction and regionally well-known identifying logo for the mall or downtown/business area and is not better identified by alternative directional signing.

Trans 200.06(2r)(b) (b) Primary purpose. In making its recommendations regarding whether an applicant’s business qualifies as an “ATTRACTION,” the advisory council may consider the following factors to determine whether a business facility has the primary purpose of providing one or more of the above qualifying activities to the public:

Trans 200.06(2r)(b)1. 1. Percent of business and land area devoted to the eligible activity.

Trans 200.06(2r)(b)2. 2. Percent of business gross and net revenue derived from the eligible activity.

Trans 200.06(2r)(b)3. 3. Focus of any business advertising primarily for the eligible activity.

Trans 200.06(2r)(b)4. 4. Percent of annual attendance attributable to the eligible activity.

Trans 200.06(2r)(c) (c) Regional significance. In making its recommendations regarding whether an applicant’s business qualifies as an “ATTRACTION,” the advisory council may recognize or consider the following in determining whether a business facility has regional significance:

Trans 200.06(2r)(c)1. 1. Regional significance generally is demonstrated by a market presence or significant public awareness of the attraction beyond the local community. While the concept of regional significance is consistent around the state, the significance of a given attraction should be considered relative to other attractions in the area. Areas of the state that are more heavily tourism oriented and those areas that are more rural and less densely populated may result in different determinations of regional significance.

Trans 200.06(2r)(c)2. 2. Regionally significant attractions are more likely to be pre-planned ultimate destinations than convenience stops.

Trans 200.06(2r)(c)3. 3. Annual attendance, typically over 5,000 at minimum, size of geographic market, percent of customers or visitors from beyond 50-mile radius, existence and size of a regional advertising budget, the number of parking spaces, accommodations to handle large groups such as transit or tour bus facilities, the number of seats in performing arts facilities, the percentage of out-of-state plates, the number of hours and days of continuous operations, the availability and number or tours, and the expected contribution to the success of regional tourism may also be considered indicators of regional significance.