218.0101(22)
(22) "Motor vehicle" means any motor-driven vehicle required to be registered under
ch. 341 except mopeds.
218.0101(22m)
(22m) "Motor vehicle buyer" means an individual who is employed by or who has contracted with one or more motor vehicle dealers to bid on or purchase a motor vehicle being held and offered for sale by a motor vehicle dealer or motor vehicle auction.
218.0101(23)(a)(a) "Motor vehicle dealer" means any person, firm or corporation, not excluded by
par. (b) who:
218.0101(23)(a)1.
1. For commission, money or other thing of value, sells, leases, exchanges, buys, offers or attempts to negotiate a sale, consumer lease or exchange of an interest in motor vehicles; or
218.0101(23)(a)2.
2. Is engaged wholly or in part in the business of selling or leasing motor vehicles, including motorcycles, whether or not the motor vehicles are owned by that person, firm or corporation.
218.0101(23)(b)1.
1. Receivers, trustees, personal representatives, guardians, or other persons appointed by or acting under the judgment or order of any court.
218.0101(23)(b)3.
3. Employees of persons, corporations or associations enumerated in
subds. 1. and
2., when engaged in the specific performance of their duties as employees of the enumerated persons, corporations or associations.
218.0101(23)(b)4.
4. Sales finance companies or other loan agencies who sell or offer for sale motor vehicles repossessed or foreclosed on by those sales finance companies or other loan agencies under terms of an installment contract, or motor vehicles taken in trade on such repossessions.
218.0101(23)(b)5.
5. Sales finance companies when engaged in purchasing or otherwise acquiring consumer leases from a motor vehicle dealer, or in renegotiating consumer leases previously purchased or otherwise acquired by them.
218.0101(24)
(24) "Motor vehicle salesperson" means sales representative, sales manager, general manager or other person who is employed by a motor vehicle dealer for the purpose of selling or approving retail sales, or leasing or approving consumer leases, of motor vehicles. Any motor vehicle salesperson licensed under
ss. 218.0101 to
218.0163 shall be licensed to sell or lease for only one dealer at a time.
218.0101(25)
(25) "Parts outlet" means a facility at which a manufacturer, importer or distributor has authorized the sale of motor vehicle parts or accessories manufactured or distributed by the manufacturer, importer or distributor using a trade name, trademark or service mark also used to designate, make known or distinguish the manufacturer's, importer's or distributor's motor vehicles or dealers.
218.0101(26)
(26) "Person" means a person, firm, corporation or association.
218.0101(27)
(27) "Prelease agreement" means an agreement to enter into a consumer lease whereby the motor vehicle will be available and ready to be delivered to the prospective lessee at a later time.
218.0101(30)
(30) "Relevant market area" means any of the following:
218.0101(30)(a)
(a) All of the area within a 10-mile radius of the site of an existing enfranchised motor vehicle dealership.
218.0101(30)(b)
(b) The area of sales responsibility assigned to the existing enfranchised dealership by the manufacturer, importer, or distributor.
218.0101(31)
(31) "Retail buyer" means a person, firm or corporation, other than a motor vehicle manufacturer, distributor or dealer, buying or agreeing to buy one or more motor vehicles from a motor vehicle dealer.
218.0101(32)
(32) "Retail installment contract" or "installment contract" means and includes every contract to sell one or more motor vehicles at retail, in which the price of the motor vehicle is payable in one or more installments over a period of time and in which the seller has either retained title to the goods or has taken or retained a security interest in the goods under a form of contract designated either as a conditional sale, chattel mortgage or otherwise.
218.0101(33)
(33) "Retail seller" means a person, firm or corporation selling or agreeing to sell one or more motor vehicles under a retail installment contract to a buyer for the buyer's personal use or consumption.
218.0101(34)(a)(a) "Sales finance company" means any person, firm or corporation engaging in the business, in whole or in part, of acquiring by purchase or by loan on the security thereof, or otherwise, retail installment contracts or consumer leases from retail sellers or lessors in this state.
218.0101(34)(b)
(b) "Sales finance company" includes any motor vehicle dealer who sells or leases any motor vehicle on an installment contract or consumer lease or acquires any retail installment contracts in the dealer's retail sales or leases of motor vehicles.
218.0101(35)
(35) "Secretary" means the secretary of transportation.