ATCP 42.04(3) (3) Label form and location.

ATCP 42.04(3)(a) (a) If commercial feed is distributed in packaged form, the label information required under sub. (2) shall appear on the principal display panel of the commercial feed package. Use directions and precautionary statements under sub. (2) (f) may be disclosed on a portion of a feed package other than the principal display panel if the principal display panel clearly discloses where they may be found.

ATCP 42.04(3)(b) (b) If commercial feed is distributed in bulk, the label information required under sub. (2) shall appear on a bulk delivery slip which accompanies the commercial feed. If a bulk delivery of commercial feed is bagged at retail at the request of the retail purchaser, the bags comprising that bulk delivery need not be individually labeled under par. (a) if each bag is clearly identified as part of the bulk delivery for which a bulk delivery slip is provided. If the bulk commercial feed contains one or more drugs, the identification on each bag shall include the word “medicated.”

ATCP 42.04 History History: Cr. Register, September, 1996, No. 489, eff. 10-1-97; r. and recr. (1) and (2) (intro.), am. (3) (b), Register, February, 1998, No. 506, eff. 3-1-98.

ATCP 42.06 ATCP 42.06 Product and brand names.

ATCP 42.06(1) (1) General. A commercial feed shall be labeled with its product name and its brand name if any. No product or brand name may contain any statement or representation that is false, deceptive, or misleading.

ATCP 42.06(2) (2) Use of ingredient names. No product or brand name may identify any ingredient of a commercial feed to the exclusion of any other ingredient unless all of the following apply:

ATCP 42.06(2)(a) (a) The identified ingredient imparts to the commercial feed a distinctive characteristic which is significant to purchasers.

ATCP 42.06(2)(b) (b) The identified ingredient is included in the guaranteed analysis under ss. ATCP 42.12 and 42.14.

ATCP 42.06(2)(c) (c) The product or brand name is not deceptive or misleading.

ATCP 42.06(3) (3) Single-ingredient feeds. Product names for single-ingredient commercial feeds shall be consistent with the feed ingredient definitions specified in the 2018 Official Publication of the Association of American Feed Control Officials.

ATCP 42.06 Note Note: Copies of the Official Publication of the Association of American Feed Control Officials are on file with the department and the legislative reference bureau. Paper or electronic copies may be obtained from AAFCO at www.aafco.org.

ATCP 42.06(4) (4) Prohibitions.

ATCP 42.06(4)(a) (a) No person may label a commercial feed with a product or brand name that is any of the following:

ATCP 42.06(4)(a)1. 1. Inconsistent with the statement of purpose under s. ATCP 42.10.

ATCP 42.06(4)(a)2. 2. Copyrighted by another person, except with that person’s specific authorization.

ATCP 42.06(4)(b) (b) No person may incorporate a product or brand name as part of a guaranteed analysis under s. ATCP 42.12 or 42.14, or an ingredient statement under s. ATCP 42.16.

ATCP 42.06(4)(c) (c) No product or brand name may do any of the following:

ATCP 42.06(4)(c)1. 1. Use the word “protein” if non-protein nitrogen has been added to the commercial feed.

ATCP 42.06(4)(c)2. 2. Make any claim related to the percentage contents of any commercial feed ingredient or component, other than protein or equivalent protein.

ATCP 42.06(4)(c)3. 3. Use the word “vitamin,” or any word or abbreviation suggesting the word “vitamin,” unless the commercial feed is represented as a vitamin supplement and its vitamin contents are stated in the guaranteed analysis under ss. ATCP 42.12 and 42.14.

ATCP 42.06(4)(c)4. 4. Use the word “mineralized,” except as part of the term “trace mineralized salt.”

ATCP 42.06 History History: Cr. Register, September, 1996, No. 489, eff. 10-1-97; am. (3), Register, June, 1999, No. 522, eff. 7-1-99; CR 04-005: am. (3) Register October 2004 No. 586, eff. 11-1-04; CR 06-028: am. (3) Register November 2006 No. 611, eff. 12-1-06; CR 14-047: am. (3) Register May 2015 No. 713, eff. 6-1-15; CR 16-012: am. (3) Register August 2016 No. 728, eff. 9-1-16; CR 18-019: am. (3) Register January 2020 No. 769, eff. 2-1-20.

ATCP 42.08 ATCP 42.08 Medicated commercial feeds.

ATCP 42.08(1) (1) Label requirements. If a commercial feed contains one or more drugs, the label shall include all of the following:

ATCP 42.08(1)(a) (a) The word “medicated,” printed directly after and below the product name in a type size no smaller than one-half the type size of the product name.

ATCP 42.08(1)(b) (b) A statement which clearly explains the purpose for each drug contained in the feed.

ATCP 42.08(1)(c) (c) A statement of active drug ingredients. The statement shall include the established name and, except as provided under sub. (2), the guaranteed amount of each active drug ingredient. Drug guarantees shall be expressed according to sub. (3).

ATCP 42.08(1)(d) (d) Directions for use and precautionary statements under s. ATCP 42.22.