Chapter ATCP 106
PRICE GOUGING DURING AN EMERGENCY
ATCP 106.02 Price gouging prohibited. ATCP 106.03 Price information. ATCP 106.01(1)(1) “Abnormal economic disruption” means a disruption or threat of disruption to normal business transactions, due to an emergency. ATCP 106.01(2)(2) “Consumer good or service” means a good or service that is sold for use by consumers primarily for personal, family or household purposes, but does not include parts or raw materials sold or distributed for subsequent manufacture of a consumer good. ATCP 106.01(3)(3) “Cost” means the seller’s cost to obtain, replace or produce a consumer good or service and to provide that consumer good or service to the customer. Cost includes all of the following: ATCP 106.01(3)(b)(b) Indirect costs that the seller reasonably allocates to that consumer good or service under the seller’s normal cost accounting system, in the seller’s ordinary course of business. ATCP 106.01(4)(4) “Department” means the Wisconsin department of agriculture, trade and consumer protection. ATCP 106.01(5)(5) “Emergency” means circumstances identified by the governor in an emergency declaration, including any of the following: ATCP 106.01(5)(a)(a) A tornado, flood, fire, storm, or other destructive act of nature. ATCP 106.01(5)(b)(b) A disruption of energy supplies that poses a serious risk to the economic well-being, health, or welfare of the public. ATCP 106.01(6)(6) “Emergency area” means this state or that part of this state identified, in an emergency declaration, as being affected by abnormal economic disruption.