Trans 201.14(1)(b)3.3. Places where automotive fuel or emergency automotive repair services are regularly available to the public.
Trans 201.14(1)(b)4.4. Educational institutions.
Trans 201.14(1)(b)5.5. Places of religious worship.
Trans 201.14(1)(b)6.6. Public or private recreation areas, including campgrounds, wildlife and waterfowl refuges, and nature trails.
Trans 201.14(1)(b)7.7. Plays, concerts and fairs.
Trans 201.14(1)(b)8.8. Antique and gift shops.
Trans 201.14(1)(b)9.9. Agricultural products in a natural state, including vegetables and fruit.
Trans 201.14(1)(c)(c) “Signs advertising products” means signs advertising only products.
Trans 201.14(2)(2)Priorities.
Trans 201.14(2)(a)(a) Nonconforming signs shall be removed or relocated in the order listed below:
Trans 201.14(2)(a)1.1. First, signs advertising products of general availability in commercial channels.
Trans 201.14(2)(a)2.2. Second, nontourist-oriented directional advertising signs.
Trans 201.14(2)(a)3.3. Last, tourist-oriented directional advertising signs.
Trans 201.14(2)(b)(b) The priority system shall be implemented on a region-by-region basis. The department shall coordinate the priority system program to accomplish an equitable statewide progression from one priority category to the next; provided that signs in par. (a) 3. may not be removed or relocated until all signs in par. (a) 1. and 2. are removed or relocated.
Trans 201.14(3)(3)Special cases. Notwithstanding the general provisions in sub. (2):
Trans 201.14(3)(a)(a) The priority system applies only to nonconforming signs. Top priority shall continue to be given to the removal of illegal and abandoned signs.
Trans 201.14(3)(b)(b) Signs may be acquired regardless of priority category in hardship and other cases where acquisition of the signs is voluntarily negotiated between the sign owner and the department.
Trans 201.14(3)(c)(c) The priority system does not apply to sign removals necessitated by a highway improvement project.
Trans 201.14(3)(d)(d) The priority system does not apply to signs removed in accordance with a scenic easement or preservation project.
Trans 201.14(3)(e)(e) If the removal or relocation of a sign is delayed because of a pending lawsuit or contested case under ch. 227, Stats., that sign shall not be considered in determining whether the removal or relocation of signs in a priority category has been completed.
Trans 201.14(3)(f)(f) The priority system does not apply to sign removals necessary to maintain the state’s eligibility for federal payments under the bonus program established by 23 USC 131 (j) and 23 CFR 750.101-750.110.
Trans 201.14(4)(4)Reports.
Trans 201.14(4)(a)(a) The department shall make reports to the appropriate standing committees of the legislature at the completion of each priority category and before progressing from one priority category to the next, as provided in sub. (2) (b).
Trans 201.14(4)(b)(b) The department shall make reports to the appropriate standing committees of the legislature on June 1 and November 1 of each year until all signs have been removed under s. 84.30, Stats.
Trans 201.14(5)(5)General provisions. The advertising message on signs may be changed so as to move a sign from one priority category to another; however, once an acquisition order for a sign project is approved by the department, signs covered by the order will be removed regardless of changes made in the advertising message after the acquisition order is approved.
Trans 201.14 HistoryHistory: Cr. Register, January, 1977, No. 253, eff. 2-1-77; renum. from Hy 19.25 and am. (1) (a) and (b) (intro.), (2) (a) 2. and 3., (2) (b), (3) (b) and (e), (4) and (5), Register, July, 1980, No. 295, eff. 8-1-80; cr. (3) (f), Register, August, 1980, No. 296, eff. 9-1-80; correction in (2) (b) made under s. 13.92 (4) (b) 6., Stats., Register February 2013 No. 686.
Trans 201.15Trans 201.15Electronic signs.
Trans 201.15(1)(1)Purpose. The purpose of this section is to set standards for the use of signs whose messages may be changed by electronic process in accordance with 23 USC 131 (c) (3) and (j), and ss. 84.30 (3) (c) and (4) (b), Stats.
Trans 201.15(2)(2)Definitions. In this section: