Trans 201.14(5)(5) General provisions. The advertising message on signs may be changed so as to move a sign from one priority category to another; however, once an acquisition order for a sign project is approved by the department, signs covered by the order will be removed regardless of changes made in the advertising message after the acquisition order is approved. Trans 201.14 HistoryHistory: Cr. Register, January, 1977, No. 253, eff. 2-1-77; renum. from Hy 19.25 and am. (1) (a) and (b) (intro.), (2) (a) 2. and 3., (2) (b), (3) (b) and (e), (4) and (5), Register, July, 1980, No. 295, eff. 8-1-80; cr. (3) (f), Register, August, 1980, No. 296, eff. 9-1-80; correction in (2) (b) made under s. 13.92 (4) (b) 6., Stats., Register February 2013 No. 686. Trans 201.15(1)(1) Purpose. The purpose of this section is to set standards for the use of signs whose messages may be changed by electronic process in accordance with 23 USC 131 (c) (3) and (j), and ss. 84.30 (3) (c) and (4) (b), Stats. Trans 201.15(2)(b)(b) “Message” means anything displayed on a sign, including copy, art animations and graphics. Trans 201.15(2)(c)(c) “Multiple message sign” means an outdoor advertising sign, display or device whose messages are on triangular louvered facings and are changed by electronic rotation of the louvers. Trans 201.15(2)(d)(d) “Public service information” means a message on an electronic sign which provides the time, date, temperature, weather, or information concerning civic, charitable or other noncommercial activities. Trans 201.15(2)(e)(e) “Segmented message” means any message or distinct subunit of a message presented by means of at least one display change on a variable message sign. Trans 201.15(2)(f)(f) “Traveling message” means a message which appears to move across a variable message sign. Trans 201.15(2)(g)(g) “Variable message sign” means an outdoor advertising sign, display or device without moving parts whose message may be changed by electronic process through the use of moving or intermittent light or lights. Trans 201.15(3)(3) Variable message signs. Signs authorized under s. 84.30 (3) (c) and (e), Stats., may consist in whole or in part of a variable message sign subject to all of the following restrictions: Trans 201.15(3)(a)(a) Signs erected under s. 84.30 (3) (c), Stats., may be used only to advertise activities conducted on the property on which the signs are located or to present public service information. Trans 201.15(3)(f)(f) No traveling message may travel at a rate slower than 16 light columns per second or faster than 32 columns per second. Trans 201.15(3)(g)(g) No variable message sign lamp may be illuminated to a degree of brightness that is greater than necessary for adequate visibility. Signs found to be brighter than necessary for adequate visibility shall be adjusted by the person owning or controlling the sign in accordance with the instructions of the department. Trans 201.15(4)(4) Multiple message signs. Signs authorized under s. 84.30 (3) (c) and (e), Stats., may consist in whole or in part of a multiple message sign subject to all of the following restrictions: Trans 201.15(4)(a)(a) The louver rotation time to change a message shall be one second or less. Trans 201.15(4)(b)(b) The time a message remains in a fixed position shall be 6 seconds or more. Trans 201.15(4)(c)(c) During an appeal under s. 84.30 (18), Stats., or any other litigation with the department concerning a multiple message sign, the person owning or controlling the sign shall place the louvers in a fixed position and may not rotate them until a final decision has been rendered. Trans 201.15 NoteNote: A multiple message sign as defined in s. Trans 201.15 (2) (c) refers to the sign known in the outdoor advertising industry as a tri-vision sign, and a variable message sign defined in s. Trans 201.15 (2) (g) includes the device known in the outdoor advertising industry as a commercial electronic variable message sign. Trans 201.15 HistoryHistory: Cr. Register, July, 1983, No. 331, eff. 8-1-83; r. and recr. Register, April, 1998, No. 508, eff. 5-1-98. Trans 201.16(1)(1) Definitions. “Political sign” means a sign erected for the purpose of soliciting support for or opposition to a candidate or a political party or relating to a referendum question in an election held under the laws of this state. Trans 201.16(2)(2) Exemption. A political sign which would otherwise be subject to the permit requirement of s. Trans 201.07, is exempted if all of the following conditions are satisfied: