Trans 200.015(2)(m)(m) “Motorist service sign” means an official traffic sign that includes one or more of the words “GAS,” “FOOD,” “LODGING,” “CAMPING” or “ATTRACTION” and directional information, but does not identify the business offering the service or the name of the brand of products offered.

Trans 200.015(2)(mr)(mr) “Region office” means an office of the division of transportation system development of the department of transportation.

Trans 200.015(2)(o)(o) “State trunk highway” means a highway designated as part of the state trunk highway system as provided in s. 84.02, Stats., including national parkways as provided in s. 84.105 (5), Stats., and interstate highways as provided in s. 84.29 (2), Stats.

Trans 200.015(2)(p)(p) “Tourist-oriented directional assembly” means a group of one to 4 tourist-oriented directional signs attached to the same post.

Trans 200.015 HistoryHistory: Cr. Register, March, 1984, No. 339, eff. 4-1-84; emerg. am. (2) (e), cr. (2) (im), r. (2) (o), eff. 6-13-86; cr. (2) (im), r. (2) (o), Register, September, 1986, No. 369, eff. 10-1-86; am. (2) (e), Register, February, 1987, No. 374, eff. 3-1-87; am. (2) (a), r. (2) (c), cr. (2) (jm), (o) and (p), Register, July, 1992, No. 439, eff. 8-1-92; CR 06-103: am. (2) (m) and (n) 1. Register July 2007 No. 619, eff. 8-1-07; corrections in (2) (d), (e) made under s. 13.92 (4) (b) 6., Stats., and renum. (2) (d), (e) to (2) (mg), (mr) under s. 13.92 (4) (b) 1., Stats., Register February 2013 No. 686.

Trans 200.02(1)(1) The department of transportation or its authorized representatives in the case of the marked routes of state trunk highways, and local authorities with respect to highways under their exclusive jurisdiction, may place and maintain such traffic signs and signals as they deem necessary to warn, guide, inform, and regulate traffic, and also such signs and signals as are expressly permitted or required by the statutes or by these regulations, subject, however, to such limitations and restrictions as are contained in the statutes and these regulations.

Trans 200.02(2)(2) The department of transportation with respect to the state trunk highway system, and local authorities with respect to highways under their jurisdiction, may erect or permit any department of the federal, state or local government to erect such standard signs as the department of transportation or local authorities deem necessary to inform and warn the public of federal or state laws, local ordinances and lawful regulations by any such department.

Trans 200.02 HistoryHistory: 1-2-56; am. (2), Register, June, 1973, No. 210, eff. 7-1-73; renum. from Hy 10.02 and am., Register, July, 1980, No. 295, eff. 8-1-80.

Trans 200.03(1)(1) Any person or persons conducting a summer or winter resort, hotel, or any place of public entertainment or instruction, or any place of religious worship, or persons having charge of any county institution or of any scientific experiment for the furtherance of agriculture or other science or art may be permitted to erect guidance signs of a type approved by the department subject to the conditions contained in this section.

Trans 200.03(3)(3) Only where such institution or business is located removed from the state trunk highway system may such guidance signs be erected.

Trans 200.03(4)(4) Such guidance signs may be erected at only 2 intersections of the state trunk highway system with county highways or town roads, and at such intersections of county or town highways as are deemed necessary by the local authorities having jurisdiction over those highways.

Trans 200.03(5)(5) One sign of an approved size and shape may be erected at the entrance to any of the enumerated institutions or businesses.

Trans 200.03(6)(6) No person may be permitted to erect or maintain a guidance sign on a highway if that person has any advertising sign in the vicinity of the intersection where the guidance sign is proposed to be erected or has a business sign under s. Trans 200.06 on the same highway.

Trans 200.03(7)(7) All guidance signs erected on any public highway shall be of a type and design approved by the department. No flashing, illuminated, or reflecting signs or installation shall be permitted.

Trans 200.03(8)(8) No guidance sign may be erected upon state trunk highway right of way at an intersection with the state trunk highway system until the location and manner of erection of the sign have the written approval of the department. No guidance sign may be erected on the right of way of a county and town highway until the location and manner of erection of the sign have the written approval of the local authorities having jurisdiction over the said highway.

Trans 200.03(9)(9) All guidance signs and their supports shall be maintained in good condition. Signs or installations not satisfactorily maintained shall be removed by the officers in charge of the maintenance of the highway.

Trans 200.03 HistoryHistory: 1-2-56; renum. from Hy 10.03 and am. (1), (6) and (7), Register, July, 1980, No. 295, eff. 8-1-80; r. (5), renum. (2) to (4) and (6) to (8) to be (3) to (5) and (7) to (9); cr. (2) and (6), Register, March, 1984, No. 339, eff. 4-1-84.

Trans 200.04(1)(1) No person may erect, cause to be erected, permit to be erected, or maintain any advertising, warning, route, guide, information, or regulatory sign or signal within the limits of any highway except as authorized in s. Trans 200.02, 200.03, 200.05 or 200.06.

Trans 200.04(2)(2) No person may place or maintain nor may any public authority permit upon any highway any official traffic control device bearing thereon any commercial advertising except as authorized in s. Trans 200.06. (See ss. 346.41 and 349.09, Stats.)