ATCP 42.28(1)(a) (a) The words “Dog Food” or “Cat Food”, or other words which clearly identify the product as dog or cat food. These words shall appear on the principal display panel of the dog or cat food package.

ATCP 42.28(1)(b) (b) The product name and the brand name if any.

ATCP 42.28(1)(c) (c) A guaranteed analysis as required under s. ATCP 42.30.

ATCP 42.28(1)(d) (d) An ingredient statement as required under s. ATCP 42.32.

ATCP 42.28(1)(e) (e) The information required under s. ATCP 42.34 if the dog or cat food contains any drug.

ATCP 42.28(1)(f) (f) A statement of nutritional adequacy, if required under s. ATCP 42.36.

ATCP 42.28(1)(g) (g) The name and principal mailing address of the manufacturer or distributor responsible for distributing the dog or cat food, as required for other commercial feed under s. ATCP 42.18 (1).

ATCP 42.28(1)(h) (h) A declaration of net quantity, as required for other commercial feed under s. ATCP 42.20. The declaration of net quantity shall appear on the principal display panel of the dog or cat food package.

ATCP 42.28(1)(i) (i) Feeding instructions, if required under s. ATCP 42.38.

ATCP 42.28(2) (2) Exemption. Subsection (1) does not apply to any of the following:

ATCP 42.28(2)(a) (a) A custom-mixed dog or cat food labeled according to subch. IV.

ATCP 42.28(2)(b) (b) Pet chews, bones, toys, or exercisers made of rawhide, wood, or man-made material, whether flavored or unflavored, unless the manufacturer or distributor claims that the product is intended for use as a dog or cat food or that it provides anything of nutritional value to a dog or cat.

ATCP 42.28 History History: Cr. Register, September, 1996, No. 489, eff. 10-1-97.

ATCP 42.30 ATCP 42.30 Guaranteed analysis.

ATCP 42.30(1) (1) Requirement. A dog or cat food shall be labeled with a guaranteed analysis. The guaranteed analysis shall include all of the following information in the following order:

ATCP 42.30(1)(a) (a) A minimum guarantee for crude protein.

ATCP 42.30(1)(b) (b) A minimum guarantee for crude fat.

ATCP 42.30(1)(c) (c) A maximum guarantee for crude fiber.

ATCP 42.30(1)(d) (d) A maximum guarantee for moisture. The maximum guaranteed moisture may not exceed 78%, or the natural moisture content of the dog or cat food ingredients, whichever is greater. A dog or cat food which primarily consists of stew, gravy, sauce, broth, juice, or a milk replacer, and which is labeled as such, may contain moisture in excess of 78%.

ATCP 42.30(1)(e) (e) Mineral guarantees if the dog or cat food is sold wholly or in part for its mineral contents. Mineral guarantees shall comply with sub. (3).

ATCP 42.30(1)(f) (f) Vitamin guarantees if the dog or cat food label identifies one or more specific vitamins, or makes a specific vitamin-related performance claim. The guaranteed analysis shall include a guarantee for each vitamin which is identified on the label, or which is relevant to the performance claim. Vitamin guarantees shall be expressed in appropriate units, as provided for other commercial feeds under s. ATCP 42.12 (4).

ATCP 42.30(1)(g) (g) Other substances claimed on the label of the dog or cat food.

ATCP 42.30(2) (2) Form of guarantees. Every guarantee under sub. (1) shall clearly identify the substance guaranteed. Except as provided under s. ATCP 42.12 (3) or (4), a guarantee shall be expressed as a percentage by weight of the dog or cat food.

ATCP 42.30(3) (3) Mineral guarantees.

ATCP 42.30(3)(a) (a) Mineral guarantees, if required under sub. (1) (e), shall include all of the following:

ATCP 42.30(3)(a)1. 1. Minimum and maximum guarantees for calcium.

ATCP 42.30(3)(a)2. 2. A minimum guarantee for phosphorus.

ATCP 42.30(3)(a)3. 3. A minimum and maximum guarantee for salt.

ATCP 42.30(3)(a)4. 4. Minimum guarantees for other minerals claimed on the dog or cat food label.