ATCP 42.34(1)(1) The word “medicated,” printed directly after and below the product name in a type size no smaller than one-half the type size of the product name.

ATCP 42.34(2)(2) A statement of purpose which clearly explains the purpose for each drug contained in the dog or cat food.

ATCP 42.34(3)(3) A statement of active drug ingredients, including the established name and amount of each active ingredient.

ATCP 42.34(4)(4) Directions for use and precautionary statements needed for safe feeding of the dog or cat food.

ATCP 42.36ATCP 42.36 Statement of nutritional adequacy. One of the following statements shall be clearly and conspicuously printed on the principal display panel or information panel of every dog or cat food package unless the dog or cat food is prominently labeled as a “treat” or “snack:”

ATCP 42.36(1)(1) A statement that “[Name of product] is formulated to meet the nutritional levels established by the AAFCO [Dog or Cat] Food Nutrient Profiles for [specify the life stages, such as gestation, lactation, growth or maintenance, for which the dog or cat food is intended, or specify “all life stages”]”. This statement shall be accompanied by the prominent statement, “Use only as directed by your veterinarian,” if the dog or cat food is intended for use by or under the direction of a veterinarian.

ATCP 42.36(2)(2) A statement that “Animal feeding tests using AAFCO procedures substantiate that [name of product] provides complete and balanced nutrition for [specify the life stages, such as gestation, lactation, growth or maintenance, for which the dog or cat food is intended, or specify “all life stages”]”. This statement shall be accompanied by the prominent statement, “Use only as directed by your veterinarian” if the dog or cat food is intended for use by or under the direction of a veterinarian.

ATCP 42.36(3)(3) A statement that the dog or cat food is nutritionally adequate for purposes other than those specified under sub. (1) or (2) if the statement is scientifically substantiated. This statement shall be accompanied by the prominent statement, “Use only as directed by your veterinarian,” if the dog or cat food is intended for use by or under the direction of a veterinarian.

ATCP 42.36(4)(4) A statement that “This product is intended for intermittent or supplemental feeding only.” This statement shall be accompanied by the prominent statement, “Use only as directed by your veterinarian,” if the dog or cat food is intended for use by or under the direction of a veterinarian.

ATCP 42.38(1)(1) Requirement. Except as provided under sub. (2), a dog or cat food shall be prominently labeled with feeding instructions. The feeding instructions shall clearly state the recommended amount of dog or cat food to be fed, and the purpose for which it is fed. The feeding instructions shall include any precautionary statements which are needed for safe feeding of the dog or cat food.

ATCP 42.38(2)(2) Exemptions. Subsection (1) does not apply to a dog or cat food that is clearly and conspicuously labeled as one of the following:

ATCP 42.38(2)(a)(a) For use only under a veterinarian’s prescription.

ATCP 42.38(2)(b)(b) A “treat” or “snack.”

ATCP 42.40ATCP 42.40 Statement of calorie content. The label of a dog or cat food may include a statement of calorie content only if all of the following apply:

ATCP 42.40(3)(3) The statement reflects metabolizable energy, expressed as “kilocalories per kilogram” of dog or cat food. The amount of metabolizable energy may also be expressed in kilocalories per unit of weight or measure used in the declaration of net quantity under s. ATCP 42.28 (1) (h) or the feeding instructions under s. ATCP 42.38.

ATCP 42.40(4)(a)(a) By calculation using the modified Atwater formula, ME(kcal/kg) = 10[(3.5 x CP) + (8.5 x CF) + (3.5 x NFE)], where CP = % crude protein as fed, CF = % crude fat as fed, NFE = % nitrogen-free extract (carbohydrate) as fed, the percentages of CP and CF are the arithmetic averages obtained from proximate analyses of at least four production batches of the dog or cat food, and NFE is the difference between 100 and the sum of CP, CF, and the percentages of crude fiber, moisture and ash (determined in the same manner as CP and CF).

ATCP 42.40(4)(b)(b) By a testing procedure published in the 2018 Official Publication of the Association of American Feed Control Officials.

ATCP 42.40 NoteNote: Copies of the Official Publication of the Association of American Feed Control Officials are on file with the department and the legislative reference bureau. Paper or electronic copies may be obtained from AAFCO at www.aafco.org.

ATCP 42.42ATCP 42.42 Product or brand names; use of ingredient names. No product or brand name may identify any ingredients of a dog or cat food to the exclusion of any other ingredients unless at least one the following applies:

ATCP 42.42(1)(1) The identified ingredients are derived from animals and collectively comprise both of the following:

ATCP 42.42(1)(a)(a) At least 95% by weight of the dog or cat food, where water sufficient for processing is excluded from the weight of the dog or cat food.