134.90 AnnotationBecause the recovery of unjust enrichment damages is grounded in equitable principles, Wisconsin law limits the measure of unjust enrichment damages to the value of the benefit conferred upon the defendant. Calculating the benefit conferred on a defendant to determine unjust enrichment damages is a context-specific analysis. Under Wisconsin law, a jury can award avoided research and development costs based on the defendant gaining a significant head start in its operation. Epic Systems Corp. v. Tata Consultancy Services Ltd., 980 F.3d 1117 (2020).
134.90 AnnotationThis section does not require absolute secrecy, but one who claims a trade secret must exercise eternal vigilance in protecting its confidentiality. In determining whether companies have fulfilled this requirement, Wisconsin courts consider whether the company negotiated confidentiality agreements, kept documents locked up, limited access to information, restricted building access, denoted documents as confidential, informed individuals that information was confidential, and allowed individuals to keep information after the business relationship had ended. Starsurgical Inc. v. Aperta, LLC, 40 F. Supp. 3d 1069 (2014).
134.90 AnnotationIt is perfectly lawful to “steal” a firm’s trade secret by reverse engineering. In this case, the plaintiff failed to rebut the defendants’ contention that the plaintiff’s designs may be reverse engineered, so the plaintiff did not meet its burden of showing its product designs were trade secrets. Kuryakyn Holdings, LLC v. Ciro, LLC, 242 F. Supp. 3d 789 (2017).
134.90 AnnotationBare bones listings of customer information, such as names, addresses, phone numbers, and contact persons, have been routinely rejected by the Wisconsin courts as constituting a trade secret. Indeed, when the names, addresses, and contact persons of a company’s customers are readily ascertainable by proper means, a customer list is not a trade secret. Additionally, an agent is permitted to use general information concerning the names of customers retained in the agent’s memory, if not acquired in violation of his duty as an agent. Charles Schwab & Co. v. Lagrant, 483 F. Supp. 3d 625 (2020).
134.90 AnnotationRevisions to the law of trade secrets. Whitesel & Sklansky. WBB Aug. 1986.
134.91134.91Sale of dextromethorphan to a minor without prescription prohibited.
134.91(1)(1)Definitions. In this section:
134.91(1)(a)(a) “Drug” has the meaning given in s. 450.01 (10).
134.91(1)(b)(b) “Prescription order” has the meaning given in s. 450.01 (21).
134.91(2)(2)Prohibitions.
134.91(2)(a)(a) No person may sell at retail a drug containing dextromethorphan to a person who is under 18 years of age, unless the sale is pursuant to a prescription order.
134.91(2)(b)(b) No person may sell at retail a drug containing dextromethorphan unless the person making the sale receives from the purchaser, at the time of purchase, a form of identification from which the age of the purchaser can be determined, or unless based upon the outward appearance of the purchaser the person making the sale reasonably presumes that the purchaser is 25 years of age or older.
134.91(2)(c)(c) A person who is under 18 years of age may not purchase a drug containing dextromethorphan unless pursuant to a prescription order.
134.91(3)(3)Penalties.
134.91(3)(a)(a) A person who violates sub. (2) (a) or (b) is subject to a civil forfeiture of not more than $250 for each violation.
134.91(3)(b)(b) A person who violates sub. (2) (c) is subject to a civil forfeiture of $50 for each violation.
134.91 HistoryHistory: 2017 a. 160; 2021 a. 238 s. 45.
134.93134.93Payment of commissions to independent sales representatives.
134.93(1)(1)Definitions. In this section:
134.93(1)(a)(a) “Commission” means compensation accruing to an independent sales representative for payment by a principal, the rate of which is expressed as a percentage of the dollar amount of orders or sales made by the independent sales representative or as a percentage of the dollar amount of profits generated by the independent sales representative.
134.93(1)(b)(b) “Independent sales representative” means a person, other than an insurance agent or broker, who contracts with a principal to solicit wholesale orders and who is compensated, in whole or in part, by commission. “Independent sales representative” does not include any of the following:
134.93(1)(b)1.1. A person who places orders or purchases products for the person’s own account for resale.
134.93(1)(b)2.2. A person who is an employee of the principal and whose wages must be paid as required under s. 109.03.
134.93(1)(c)(c) “Principal” means a sole proprietorship, partnership, joint venture, corporation or other business entity, whether or not having a permanent or fixed place of business in this state, that does all of the following:
134.93(1)(c)1.1. Manufactures, produces, imports or distributes a product for wholesale.
134.93(1)(c)2.2. Contracts with an independent sales representative to solicit orders for the product.
134.93(1)(c)3.3. Compensates the independent sales representative, in whole or in part, by commission.
134.93(2)(2)Commissions; when due.
134.93(2)(a)(a) Subject to pars. (b) and (c), a commission becomes due as provided in the contract between the principal and the independent sales representative.
134.93(2)(b)(b) If there is no written contract between the principal and the independent sales representative, or if the written contract does not provide for when a commission becomes due, or if the written contract is ambiguous or unclear as to when a commission becomes due, a commission becomes due according to the past practice used by the principal and the independent sales representative.
134.93(2)(c)(c) If it cannot be determined under par. (a) or (b) when a commission becomes due, a commission becomes due according to the custom and usage prevalent in this state for the particular industry of the principal and independent sales representative.
134.93(3)(3)Notice of termination or change in contract. Unless otherwise provided in a written contract between a principal and an independent sales representative, a principal shall provide an independent sales representative with at least 90 days’ prior written notice of any termination, cancellation, nonrenewal or substantial change in the competitive circumstances of the contract between the principal and the independent sales representative.
134.93(4)(4)Commissions due; payment on termination of contract. A principal shall pay an independent sales representative all commissions that are due to the independent sales representative at the time of termination, cancellation or nonrenewal of the contract between the principal and the independent sales representative as required under sub. (2).
134.93(5)(5)Civil liability. Any principal that violates sub. (2) by failing to pay a commission due to an independent sales representative as required under sub. (2) is liable to the independent sales representative for the amount of the commission due and for exemplary damages of not more than 200 percent of the amount of the commissions due. In addition, the principal shall pay to the independent sales representative, notwithstanding the limitations specified in s. 799.25 or 814.04, all actual costs, including reasonable actual attorney fees, incurred by the independent sales representative in bringing an action, obtaining a judgment and collecting on a judgment under this subsection.
134.93 HistoryHistory: 1997 a. 71.
134.93 Annotation“Person” in this section is subject to the definition in s. 990.01 (26), which includes not only natural persons, but also partnerships, associations, and bodies corporate and politic. Industry to Industry, Inc. v. Hillsman Modular Molding, Inc., 2002 WI 51, 252 Wis. 2d 544, 644 N.W.2d 236, 00-2180.
134.95134.95Violations against elderly or disabled persons.
134.95(1)(1)Definitions. In this section:
134.95(1)(a)(a) “Disabled person” means a person who has an impairment of a physical, mental or emotional nature that substantially limits at least one major life activity.
134.95(1)(b)(b) “Elderly person” means a person who is at least 62 years of age.
134.95(1)(c)(c) “Major life activity” means self-care, walking, seeing, hearing, speaking, breathing, learning, performing manual tasks or being able to be gainfully employed.
134.95(2)(2)Supplemental forfeiture. If a fine or a forfeiture is imposed on a person for a violation under s. 100.171, 100.173, 100.174, 100.175, 100.177, 134.71, 134.72, 134.73, or 134.87 or ch. 136 or a rule promulgated under these sections or that chapter, the person shall be subject to a supplemental forfeiture not to exceed $10,000 for that violation if the conduct by the defendant, for which the fine or forfeiture was imposed, was perpetrated against an elderly person or disabled person and if any of the factors under s. 100.264 (2) (a), (b), or (c) is present.
134.95(3)(3)Priority for restitution. If the court orders restitution under s. 100.171 (8), 100.173 (4) (a), 100.174 (7), 100.175 (7), 100.177 (15) or 134.87 (6) for a pecuniary or monetary loss suffered by a person, the court shall require that the restitution be paid by the defendant before the defendant pays any forfeiture imposed under this section.
134.95 HistoryHistory: 1995 a. 382; 1997 a. 111; 2001 a. 16.
134.96134.96Use of lodging establishments.
134.96(1)(1)In this section:
134.96(1)(a)(a) “Alcohol beverages” has the meaning given in s. 125.02 (1).
134.96(1)(b)(b) “Controlled substance” has the meaning given in s. 961.01 (4).
134.96(1)(bd)(bd) “Controlled substance analog” has the meaning given in s. 961.01 (4m).
134.96(1)(c)(c) “Lodging establishment” has the meaning given in s. 106.52 (1) (d).
134.96(1)(d)(d) “Underage person” has the meaning given in s. 125.02 (20m).
134.96(2)(2)Any person who procures lodging in a lodging establishment and permits or fails to take action to prevent any of the following activities from occurring in the lodging establishment is subject to the penalties provided in sub. (5):
134.96(2)(a)(a) Consumption of an alcohol beverage by any underage person not accompanied by his or her parent, guardian or spouse who has attained the legal drinking age.
134.96(2)(b)(b) Illegal use of a controlled substance or controlled substance analog.
134.96(3)(3)An owner or employee of a lodging establishment may deny lodging to an adult if the owner or employee reasonably believes that consumption of an alcohol beverage by an underage person not accompanied by his or her parent, guardian or spouse who has attained the legal drinking age, or illegal use of a controlled substance or controlled substance analog, may occur in the area of the lodging establishment procured.
134.96(4)(4)An owner or employee of a lodging establishment may require a cash deposit or use of a credit card at the time of application for lodging.
134.96(5)(5)A person who violates sub. (2) or a local ordinance which strictly conforms to sub. (2) shall forfeit:
134.96(5)(a)(a) Not more than $500 if the person has not committed a previous violation within 12 months of the violation; or
134.96(5)(b)(b) Not less than $200 nor more than $500 if the person has committed a previous violation within 12 months of the violation.
134.96 HistoryHistory: 1989 a. 94; 1991 a. 295; 1995 a. 27, 448; 1999 a. 82; 2005 a. 155 s. 41; Stats. 2005 s. 134.96.
134.97134.97Disposal of records containing personal information.
134.97(1)(1)Definitions. In this section:
134.97(1)(a)(a) “Credit card” has the meaning given in s. 421.301 (15).
134.97(1)(am)(am) “Dispose” does not include a sale of a record or the transfer of a record for value.
134.97(1)(b)(b) “Financial institution” means any bank, savings bank, savings and loan association or credit union that is authorized to do business under state or federal laws relating to financial institutions, any issuer of a credit card or any investment company.
134.97(1)(c)(c) “Investment company” has the meaning given in s. 180.0103 (11e).
134.97(1)(d)(d) “Medical business” means any organization or enterprise operated for profit or not for profit, including a sole proprietorship, partnership, firm, business trust, joint venture, syndicate, corporation, limited liability company or association, that possesses information, other than personnel records, relating to a person’s physical or mental health, medical history or medical treatment.
134.97(1)(e)(e) “Personal information” means any of the following:
134.97(1)(e)1.1. Personally identifiable data about an individual’s medical condition, if the data are not generally considered to be public knowledge.
134.97(1)(e)2.2. Personally identifiable data that contain an individual’s account or customer number, account balance, balance owing, credit balance or credit limit, if the data relate to an individual’s account or transaction with a financial institution.
134.97(1)(e)3.3. Personally identifiable data provided by an individual to a financial institution upon opening an account or applying for a loan or credit.
134.97(1)(e)4.4. Personally identifiable data about an individual’s federal, state or local tax returns.
134.97(1)(f)(f) “Personally identifiable” means capable of being associated with a particular individual through one or more identifiers or other information or circumstances.
134.97(1)(g)(g) “Record” means any material on which written, drawn, printed, spoken, visual or electromagnetic information is recorded or preserved, regardless of physical form or characteristics.
134.97(1)(h)(h) “Tax preparation business” means any organization or enterprise operated for profit, including a sole proprietorship, partnership, firm, business trust, joint venture, syndicate, corporation, limited liability company or association, that for a fee prepares an individual’s federal, state or local tax returns or counsels an individual regarding the individual’s federal, state or local tax returns.
134.97(2)(2)Disposal of records containing personal information. A financial institution, medical business or tax preparation business may not dispose of a record containing personal information unless the financial institution, medical business, tax preparation business or other person under contract with the financial institution, medical business or tax preparation business does any of the following:
134.97(2)(a)(a) Shreds the record before the disposal of the record.
134.97(2)(b)(b) Erases the personal information contained in the record before the disposal of the record.
134.97(2)(c)(c) Modifies the record to make the personal information unreadable before the disposal of the record.
134.97(2)(d)(d) Takes actions that it reasonably believes will ensure that no unauthorized person will have access to the personal information contained in the record for the period between the record’s disposal and the record’s destruction.
134.97(3)(3)Civil liability; disposal and use.
134.97(3)(a)(a) A financial institution, medical business or tax preparation business is liable to a person whose personal information is disposed of in violation of sub. (2) for the amount of damages resulting from the violation.
134.97(3)(b)(b) Any person who, for any purpose, uses personal information contained in a record that was disposed of by a financial institution, medical business or tax preparation business is liable to an individual who is the subject of the information and to the financial institution, medical business or tax preparation business that disposed of the record for the amount of damages resulting from the person’s use of the information. This paragraph does not apply to a person who uses personal information with the authorization or consent of the individual who is the subject of the information.
134.97(4)(4)Penalties; disposal and use.
134.97(4)(a)(a) A financial institution, medical business or tax preparation business that violates sub. (2) may be required to forfeit not more than $1,000. Acts arising out of the same incident or occurrence shall be a single violation.
134.97(4)(b)(b) Any person who possesses a record that was disposed of by a financial institution, medical business or tax preparation business and who intends to use, for any purpose, personal information contained in the record may be fined not more than $1,000 or imprisoned for not more than 90 days or both. This paragraph does not apply to a person who possesses a record with the authorization or consent of the individual whose personal information is contained in the record.
134.97 HistoryHistory: 1999 a. 9; 2005 a. 155 s. 52; Stats. 2005 s. 134.97.
134.97 AnnotationLegislative Watch: Disposing Medical, Financial Records. Franklin. Wis. Law. Dec. 1999.
134.98134.98Notice of unauthorized acquisition of personal information.
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2021-22 Wisconsin Statutes updated through 2023 Wis. Act 272 and through all Supreme Court and Controlled Substances Board Orders filed before and in effect on November 8, 2024. Published and certified under s. 35.18. Changes effective after November 8, 2024, are designated by NOTES. (Published 11-8-24)