454.08(2)(a)(a) A cosmetology establishment license that authorizes the practice of barbering, cosmetology, aesthetics, electrology, and manicuring in the licensed establishment.
454.08(2)(b)(b) An aesthetics establishment license that authorizes the practice of aesthetics in the licensed establishment.
454.08(2)(c)(c) An electrology establishment license that authorizes the practice of electrology in the licensed establishment.
454.08(2)(d)(d) A manicuring establishment license that authorizes the practice of manicuring in the licensed establishment.
454.08(3)(3)The examining board shall issue an establishment license to any person who pays the initial credential fee determined by the department under s. 440.03 (9) (a) and who satisfies the requirements established by the examining board by rule, including proof of ownership of the business. Any change of ownership shall be reported to the examining board by the new owner within 5 days after the change of ownership.
454.08(4)(4)The examining board shall, by rule, establish minimum standards concerning the maintenance, equipment, plans, and specifications for licensed establishments as they relate to the public health and safety. The examining board may not promulgate a rule requiring the use of a tuberculocidal disinfectant by a barber or cosmetologist in an establishment licensed under this section. The examining board may not license an establishment under this section unless it meets the standards established by the examining board. A person proposing to open an establishment in a new location shall apply to the examining board for an inspection and approval of the establishment, submitting an exact description and floor plan of the proposed location of the establishment on a form provided by the department.
454.08(5)(5)A person who is not licensed under s. 454.06 by the examining board may own or operate an establishment, but may not practice barbering, cosmetology, aesthetics, electrology, or manicuring.
454.08(6)(6)A person who owns a cosmetology establishment shall employ at least one person as a manager who holds a cosmetology license and manages the establishment on a full-time basis. The manager of a cosmetology establishment shall ensure that the establishment operates in compliance with this subchapter and rules promulgated by the examining board.
454.08(7)(7)Commercial businesses and practices other than barbering or cosmetology may be operated within a licensed establishment, except that a business or practice which poses a sanitation or health hazard may not be conducted within a licensed establishment.
454.08(8)(8)The examining board shall furnish a certificate to the owner of a licensed establishment, certifying that the establishment is licensed by the examining board. The owner shall post the certificate in a conspicuous place in the establishment.
454.08(9)(9)The renewal date for licenses issued under this section is specified under s. 440.08 (2) (a), and the renewal fee for such licenses is determined by the department under s. 440.03 (9) (a).
454.08 Cross-referenceCross-reference: See also ch. Cos 3, Wis. adm. code.
454.10454.10Apprenticeship.
454.10(1)(1)All apprentices shall be employed under an apprentice contract under s. 106.01 and shall be governed by s. 106.01, the apprenticeship rules of the department of workforce development, and the rules of the examining board.
454.10(2)(2)Apprentices shall receive at least 3,712 hours of practical training and at least 288 training hours of theoretical instruction in a school of cosmetology licensed under s. 440.62 (3) (ar), exempted under s. 440.61, or accredited by an accrediting agency approved by the board in order to complete the apprenticeship program and be eligible to take the examination for a cosmetologist license. Apprentices shall receive training for a total of at least 32 hours per week. The training shall be completed in not less than 2 years and not more than 4 years.
454.10(3)(3)
454.10(3)(a)(a) No apprentice under this section may practice cosmetology except under the supervision of a licensed cosmetologist whose cosmetology license is not an inactive license and who has completed at least 2,000 hours of practice as a licensed cosmetologist.
454.10(3)(b)(b) Apprentices shall be trained in all branches of practical work and in all subjects required to be taught in schools of barbering or cosmetology as prescribed by the examining board by rule.
454.10(4)(4)A person who has successfully completed the requirements of sub. (2) may not continue to practice as an apprentice but may apply for a temporary permit under s. 454.06 (10) (a).
454.10 Cross-referenceCross-reference: See also ch. Cos 6, Wis. adm. code.
454.12454.12Continuing education. The examining board may impose continuing education requirements on a person who holds a license under this subchapter that is not an inactive license as a part of the disciplinary process to ensure competency.
454.12 HistoryHistory: 1987 a. 265; 2011 a. 190; 2017 a. 81.
454.125454.125Regulatory updates.
454.125(1)(1)At the time the department gives notice of renewal under s. 440.08 (1), the department shall send, by electronic mail, to each person granted a license under s. 454.06 (2) to (6) a digest that describes changes to statutes and rules that affect the practice of cosmetology, aesthetics, manicuring, or electrology.
454.125(2)(2)The department shall make available at all times on its Internet site the digest described in sub. (1).
454.125 HistoryHistory: 2017 a. 81.
454.13454.13Licensees of other jurisdictions.
454.13(1)(1)Upon application and payment of the fee specified in s. 440.05 (2), the examining board may issue a license to practice cosmetology, aesthetics, electrology, or manicuring to an applicant who is licensed in another state or territory of the United States or in another country to perform services that are substantially the same as those performed by licensees in this state and to whom either of the following applies:
454.13(1)(a)(a) The applicant completes a one-hour course educating the applicant on statutes and rules that apply to the practice, has never been disciplined by the licensing authority of another jurisdiction, and is not a party to a proceeding before the licensing agency in which it is alleged that the applicant was negligent in the licensed practice or violated the law relating to the licensed practice.
454.13(1)(b)(b) The applicant meets the requirements established in a reciprocal agreement under sub. (2) between the examining board and the licensing authority in the state where the applicant is licensed.
454.13(2)(2)The examining board may enter into reciprocal agreements with officials of other states for licensing cosmetologists, aestheticians, electrologists, and manicurists and grant licenses to persons licensed in other states according to the terms of such an agreement.
454.13 HistoryHistory: 1987 a. 265; 2011 a. 190; 2017 a. 81, 82.
454.14454.14Inspections.
454.14(1)(1)The department shall appoint inspectors under the classified service to inspect licensed establishments.
454.14(2)(2)An inspector appointed under sub. (1) may enter and inspect any licensed establishment at any time during business hours.
454.14 HistoryHistory: 1987 a. 265.
454.14 Cross-referenceCross-reference: See also ch. Cos 3, Wis. adm. code.
454.145454.145Disclosure of temporary permit status. A person practicing under a temporary permit issued under s. 454.06 (10) shall, before performing a service that he or she is authorized to perform by the temporary permit, inform the person who is receiving the service that he or she is practicing under a temporary permit and that he or she has satisfied all requirements except passage of an examination for a license for the applicable occupation.
454.145 HistoryHistory: 1995 a. 231.
454.15454.15Disciplinary proceedings and actions.
454.15(1)(1)Subject to the rules promulgated under s. 440.03 (1), the examining board may make investigations or conduct hearings to determine whether a person has violated this subchapter or any rule promulgated under this subchapter.
454.15(2)(2)Subject to the rules promulgated under s. 440.03 (1) and this subchapter, the examining board may revoke, limit, suspend, or refuse to issue or renew, in accordance with the severity of the violation, a license or permit issued under this subchapter or reprimand the holder of a license or permit issued under this subchapter if it finds that the holder or applicant has done any of the following:
454.15(2)(a)(a) Made a material misstatement in an application for license or permit or renewal, or in an application to classify a license as an inactive license.
454.15(2)(b)(b) Failed to correct or take substantial steps approved by the examining board to correct a violation of any sanitary or other rule of the examining board within the time limit stated by the examining board in a notification of violation.
454.15(2)(c)(c) Engaged in conduct in the practice of barbering, cosmetology, aesthetics, electrology, or manicuring that evidences a lack of knowledge or ability to apply professional principles or skills.
454.15(2)(d)(d) Subject to ss. 111.321, 111.322, and 111.335, been convicted of a felony committed while engaged in the practice of barbering, cosmetology, aesthetics, electrology, or manicuring.
454.15(2)(e)(e) Continued practice while knowingly having an infectious, contagious or communicable disease.
454.15(2)(f)(f) Advertised in a manner which is false, deceptive or misleading.
454.15(2)(g)(g) Advertised, practiced or attempted to practice under another’s name or another’s trade name.
454.15(2)(h)(h) Subject to ss. 111.321, 111.322 and 111.34, been addicted to alcohol or other drugs to an extent related to the individual’s ability to adequately undertake the job-related responsibilities of that individual’s licensure.
454.15(2)(i)(i) Violated this subchapter or any rule promulgated under this subchapter.
454.15(2)(j)(j) Violated subch. II or any rule promulgated under subch. II.
454.15(3)(3)The examining board may, in addition to or in lieu of a reprimand or revocation, limitation, suspension or denial of a license or permit, assess against a person who has done any of the things under sub. (2) (a) to (i) a forfeiture of not more than $1,000 for each separate offense. Each day of continued violation constitutes a separate offense.
454.15 HistoryHistory: 1987 a. 265; 1991 a. 39; 2011 a. 190.
454.15 Cross-referenceCross-reference: See also ch. Cos 10, Wis. adm. code.
454.16454.16Penalties. Any person who violates this subchapter or any rule promulgated under this subchapter shall be fined not less than $100 nor more than $5,000 or imprisoned for not less than 10 days nor more than 90 days or both.
454.16 HistoryHistory: 1987 a. 265; 2011 a. 190.
BARBERING
454.20454.20Definitions. In this subchapter:
454.20(1)(1)“Barber” means a person who practices barbering.
454.20(2)(2)“Barbering” means, for compensation, arranging, styling, dressing, shampooing, cleansing, curling, dyeing, tinting, coloring, bleaching, waxing, waving, straightening, cutting, shaving, trimming, relaxing, singeing, or performing similar work upon the hair of the head, neck, or face of any person by any means. “Barbering” does not include the removal of a person’s hair at the root, natural hair braiding, or the application of temporary or permanent eyelash extensions to the eyelashes of a person.
454.20(5)(5)“Cosmetology” has the meaning given in s. 454.01 (7m).
454.20(6)(6)“Establishment” has the meaning given in s. 454.01 (10).
454.20(7)(7)“Licensed barber” means a person licensed by the department under s. 454.23 (2) whose license is not an inactive license under s. 454.23 (6).
454.20(8)(8)“Licensed barbering establishment” means an establishment licensed by the department under s. 454.25 (2).
454.20(10)(10)“Licensed cosmetologist” means a person licensed by the cosmetology examining board under s. 454.06 (2) whose license is not an inactive license under s. 454.06 (8m).
454.20(11)(11)“Licensed cosmetology establishment” means an establishment licensed by the cosmetology examining board under s. 454.08 (2) (a).
454.20(11m)(11m)“Mechanical device” means a clip, comb, crochet hook, curler, curling iron, hairpin, roller, scissors, needle, thread, or hair binder.
454.20(12m)(12m)
454.20(12m)(a)(a) “Natural hair braiding” means twisting, wrapping, weaving, extending, locking, crocheting, or braiding hair by hand or with a mechanical device. “Natural hair braiding” includes all of the following:
454.20(12m)(a)1.1. Using natural or synthetic hair extensions, natural or synthetic hair or fibers, decorative beads, and other hair accessories.
454.20(12m)(a)2.2. Trimming of natural hair or hair extensions incidental to twisting, wrapping, weaving, extending, locking, crocheting, or braiding hair.
454.20(12m)(a)3.3. Making wigs from natural hair, natural fibers, synthetic fibers, or hair extensions.
454.20(12m)(a)4.4. Using topical agents such as conditioners, gels, moisturizers, oils, pomades, and shampoos in conjunction with an activity described in this paragraph.
454.20(12m)(b)(b) “Natural hair braiding” does not include any of the following:
454.20(12m)(b)1.1. The application of dyes, reactive chemicals, or other preparations to alter the color of the hair or to straighten, curl, or alter the structure of the hair.
454.20(12m)(b)2.2. Using chemical hair joining agents such as synthetic tape, keratin bonds, or fusion bonds.
454.20(13)(13)“Student” has the meaning given in s. 454.01 (15).
454.20(14)(14)“Training hour” has the meaning given in s. 454.01 (16).
454.20 HistoryHistory: 2011 a. 190; 2013 a. 205; 2017 a. 82; 2021 a. 60.
454.21454.21Limitations and exceptions. Barbering does not include any of the following:
454.21(1)(1)A service performed by a person licensed, certified, or registered under the laws of this state as a physician, physician assistant, nurse, or funeral director if the service is within the scope of the license, certificate, or registration.
454.21(2)(2)A service performed in a correctional institution, hospital, or licensed nursing home under the supervision of a person responsible for inmate or patient care.
454.21(3)(3)
454.21(3)(a)(a) A service performed preparatory to a live public performance or appearance, whether in-person or through broadcast media, including the Internet.
454.21(3)(b)(b) A service performed in the course of the production of any digital or analog recording of a moving or still image intended for public release or broadcast, including through the Internet.
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2021-22 Wisconsin Statutes updated through 2023 Wis. Act 272 and through all Supreme Court and Controlled Substances Board Orders filed before and in effect on October 4, 2024. Published and certified under s. 35.18. Changes effective after October 4, 2024, are designated by NOTES. (Published 10-4-24)