SB385,2,3 2100.75 Social media company requirements. (1) Definitions. In this
3section:
SB385,2,44 (a) “Account” means a social media platform account or profile.
SB385,2,55 (b) “Account holder” means a person who has, or opens, an account.
SB385,2,66 (c) “Educational entity” means any of the following:
SB385,2,77 1. A public school, as defined in s. 115.01 (1).
SB385,2,88 2. A charter school, as defined in s. 115.001 (1).
SB385,2,99 3. A tribal school, as defined in s. 115.001 (15m).
SB385,2,1010 4. A private school participating in a program in s. 118.60 or 119.23.
SB385,2,1111 5. The Wisconsin Center for the Blind and Visually Impaired.
SB385,2,1312 6. The Wisconsin Educational Services Program for the Deaf and Hard of
13Hearing.
SB385,2,1514 7. A school of a parochial or denominational character that offers a course with
15a sectarian objective.
SB385,2,1716 8. A technical college under the authority of a district board, as defined in s.
1738.01 (6).
SB385,3,1
19. A college campus, as defined in s. 36.05 (6m).
SB385,3,22 10. An institution, as defined in s. 36.05 (9).
SB385,3,33 11. A tribally controlled college located in this state.
SB385,3,54 12. A private, nonprofit postsecondary institution that is a member of the
5Wisconsin Association of Independent Colleges and Universities.
SB385,3,116 (d) “Interactive computer service” means an information service, an
7information system, or information access software that provides access to the
8Internet or provides or enables computer access by multiple users to a computer
9server. “Interactive computer service” includes a web service, a web system, a
10website, a web application, and a web portal. “Interactive computer service” does not
11include an Internet service provider.
SB385,3,1312 (e) “Minor” means a resident under the age of 18. “Minor” does not include an
13emancipated minor, as defined in s. 48.375 (2) (e).
SB385,3,1514 (f) “Post” means content that an account holder or user makes available on a
15social media platform for other account holders or users to view.
SB385,3,1616 (g) “Resident” means an individual who resides in this state.
SB385,3,1817 (h) “Social media company” means an interactive computer service that makes
18available a social media platform that has 5,000,000 or more account holders.
SB385,3,2219 (i) 1. “Social media platform” means an online forum that a social media
20company makes publicly available and for which the primary purpose of is enabling
21an account holder to open a profile, upload a post, view a post of another account
22holder, or interact with other account holders or users.
SB385,3,2523 2. Notwithstanding subd. 1., “social media platform” does not include an online
24service, website, or application for which the predominant or exclusive function is
25any of the following:
SB385,4,1
1a. Electronic mail.
SB385,4,52 b. The direct messaging of text, photo, or video messages that are sent between
3devices by electronic means, in which the messages shared between the sender and
4the recipient are visible only to the sender and the recipient and are not posted
5publicly.
SB385,4,86 c. A streaming service that provides only licensed media in a continuous flow
7from itself to the end user and that does not obtain a license to the media from an
8account holder or user by agreement to its terms of service.
SB385,4,129 d. News, sports, entertainment, or other content that is preselected by a social
10media platform that is not user-generated, on which any provided chat, comment,
11or other interactive functionality is incidental to, directly related to, or dependent
12upon the provision of the content.
SB385,4,1513 e. A community forum, the primary purpose of which is for customer
14self-service support related to products, sellers, services, events, or places, or any
15combination thereof.
SB385,4,2016 f. Online shopping or e-commerce if an account holder's or user's interaction
17with other account holders or users is generally limited to the ability to upload a post
18or comment on reviews, the ability to display lists or collections of goods for sale, and
19other functions that are focused on online shopping or e-commerce rather than on
20interaction between account holders or users.
SB385,4,2421 g. Interactive gaming, virtual gaming, or an online service that allows the
22creating and uploading of content for the purpose of interactive gaming, educational
23entertainment, or entertainment associated with interactive gaming or educational
24entertainment, and the communication related to that content.
SB385,5,2
1h. A professional creative network for showcasing and discovering artistic
2content if the content is required to be non-pornographic.
SB385,5,53 i. Single-purpose community groups for public safety if interaction between
4account holders or users is generally limited to the single purpose and the
5community has guidelines or policies against illegal content.
SB385,5,76 j. Providing career development opportunities, including professional
7networking, job skills, learning certificates, and job posting and application services.
SB385,5,88 k. Business-to-business software.
SB385,5,109 L. A teleconferencing or videoconferencing service that allows reception and
10transmission of audio and video signals for real-time communication.
SB385,5,1111 m. Cloud storage.
SB385,5,1212 n. Shared document collaboration.
SB385,5,1313 o. Cloud computing services.
SB385,5,1514 p. Providing access to or interfacing with data visualization platforms,
15libraries, or hubs.
SB385,5,1716 q. Permitting comments on a digital news website if the news content is posted
17only by the provider of the digital news website.
SB385,5,1818 r. Providing or obtaining technical support for a platform, product, or service.
SB385,5,1919 s. Academic or scholarly research.
SB385,5,2020 t. Genealogical research.
SB385,5,2321 u. Providing content to account holders or users if any ability of account holders
22or users to chat, comment, or interact with other account holders or users is directly
23related to the provider's content.
SB385,5,2524 v. A classified ad service that permits only the sale of goods and prohibits the
25solicitation of personal services.
SB385,6,3
1w. Use by and under the direction of an educational entity, including a learning
2management system, a student engagement program, and a subject or skill-specific
3program.
SB385,6,54 (j) “User” means a person who is not an account holder and who has access to
5view or create a post on a social media platform.
SB385,6,76 (k) “Youth account” means an account on a social media platform for use by a
7minor.
SB385,6,11 8(2) Age-based account requirements. (a) Except as provided in par. (b),
9beginning on August 1, 2024, a social media company shall ensure that all accounts
10created on or after January 1, 2019, are designated as youth accounts that comply
11with the requirements under sub. (3).
SB385,6,1412 (b) A social media company may remove a youth account designation from a
13user's account and in turn be exempted from the corresponding requirements under
14sub. (3) for the account if any of the following applies:
SB385,6,1715 1. The social media company estimates that the account holder is not a minor
16through employment of a process or program that provides a 95 percent accuracy rate
17of estimating age within 24 months of actual age.
SB385,6,1818 2. The social media company verifies that the account holder is not a minor.
SB385,6,2119 3. A parent or guardian of a minor account holder requests that the social media
20company remove the youth account designation from the minor's account as provided
21under sub. (4) (f).
SB385,6,23 22(3) Youth accounts. A social media company shall do all of the following
23regarding a youth account:
SB385,7,224 (a) Prevent direct messaging between the account holder and any other account
25holder or user that is not linked to the account through friending or another process

1through which 2 persons add each other to a list of contacts associated with the
2account holder.
SB385,7,63 (b) Refrain from showing the account or information about the account in
4search results provided to any other account holder or user that is not linked to the
5account through friending or another process through which 2 persons add each
6other to a list of contacts associated with the account holder.
SB385,7,77 (c) Prevent advertising from being shown to the account holder.
SB385,7,108 (d) Refrain from collecting or using personal information from the account or
9the account holder's posts, messages, text, usage activities, or entered information,
10other than information that is necessary to comply with state or federal law.
SB385,7,1211 (e) Refrain from the use of targeted or suggested groups, accounts, users,
12services, posts, and products on the account.
SB385,7,1713 (f) Subject to sub. (4) (c), ensure that the account cannot be used or accessed
14between the hours of 10 p.m. and 7 a.m. The time of day under this paragraph shall
15be calculated on the basis of the Internet protocol address being used by the account
16at the time of attempted access. The social media company shall ensure that an
17account holder does not change or bypass the time restrictions under this paragraph.
SB385,7,22 18(4) Parental access. A social media company shall provide to a parent or
19guardian of a minor account holder a password or other means for the parent or
20guardian to access the minor's account until the account holder is no longer a minor.
21The parent or guardian access required under this subsection shall include all of the
22following:
SB385,7,2323 (a) Access to posts that the minor has made on the social media platform.
SB385,7,2524 (b) Access to all messages and responses sent by or to the minor on the social
25media platform.
SB385,8,2
1(c) The ability to change or eliminate the time restrictions required under sub.
2(3) (c).
SB385,8,43 (d) The ability to set a limit of total time per day that the minor may use or
4access the minor's youth account.
SB385,8,55 (e) The ability to access the minor's youth account without time restrictions.
SB385,8,76 (f) The ability to opt the minor's account out of the youth account designation
7and the corresponding youth account requirements provided under sub. (3).
SB385,8,10 8(5) Privacy. (a) A social media company and its agents may use and retain
9information and data obtained under this section only for the purpose of complying
10with this section and may not use that information or data for any other purpose.
SB385,8,1311 (b) A social media company may not use or employ a person to process
12estimation or verification requirements for the social media company unless the
13person's principal place of business is located in the United States of America.
SB385,8,17 14(6) Waiver prohibited. A social media company may not include a provision
15in an agreement or contract, and a finder of fact or court may not enforce or give effect
16to a provision in an agreement or contract, that waives, limits, or purports to waive
17or limit any of the following:
SB385,8,1818 (a) A protection or requirement of this section.
SB385,8,2019 (b) The right of a person to cooperate with the department or to file a complaint
20with the department.
SB385,9,2 21(7) Notice and enforcement. (a) The department shall receive consumer
22complaints alleging violations of this section, and shall investigate alleged violations
23of this section. Subject to par. (b), the department, the department of justice in
24consultation with the department, or a district attorney in consultation with the
25department may bring an action for temporary or permanent injunctive or other

1relief for any violation of this section or an action for the penalties authorized in sub.
2(8).
SB385,9,83 (b) 1. At least 30 days before the day on which an action against a social media
4company is initiated under par. (a), the department, the department of justice in
5consultation with the department, or a district attorney in consultation with the
6department seeking to bring an action under par. (a) shall provide the social media
7company with written notice that identifies each alleged violation of this section, and
8an explanation of the basis for each allegation.
SB385,9,139 2. An action may not be initiated under par. (a) if, within 30 days after the day
10on which the social media company was provided notice under subd. 1., the social
11media company cures the violation of this section and the social media company
12provides to the department a written statement that the violation has been cured and
13that no further violation will occur.
SB385,9,1914 3. Notwithstanding subd. 2., the department, the department of justice, or a
15district attorney may initiate an action under par. (a) if the social media company
16does not cure a violation of this section or provide a written statement as provided
17in subd. 2., or, if after curing a noticed violation of this section and providing a written
18statement in accordance with subd. 2., the social media company commits another
19violation of the same provision of this section.
SB385,9,21 20(8) Penalties. A social media company that violates this section is subject to
21all of the following:
SB385,9,2422 (a) A forfeiture of $100 for each violation. Each account affected by a violation
23constitutes a separate offense. Each day of continued violation constitutes a
24separate offense.
SB385,9,2525 (b) An order to pay an award of damages to an injured account holder.
SB385,10,3
1(c) Disgorgement of the money the social media company received in the course
2of violating this section's requirements and payout of the disgorged money to all
3injured account holders.
SB385,10,64 (d) Notwithstanding s. 814.04 (1), a court-ordered award to the department
5and the department of justice, as appropriate, for the reasonable and necessary costs
6of investigation and expenses of prosecution, including court costs and attorney fees.
SB385,10,87 (e) Any other relief or course of action the court deems reasonable and
8necessary.
SB385,10,10 9(9) Rule making. The department shall promulgate rules establishing all of the
10following:
SB385,10,1211 (a) Processes by which a social media company may meet the requirements of
12this section.
SB385,10,1413 (b) Acceptable forms or methods of age verification that are not limited to a
14valid identification card issued by a government entity.
SB385,10,1615 (c) Requirements for providing confirmation of the receipt of any information
16provided by a person seeking to verify age under this section.
SB385,10,1817 (d) Processes to confirm the identity of a person claiming to be a minor account
18holder's parent or guardian.
SB385,10,2219 (e) Requirements for social media companies regarding the retaining,
20protecting, and securely disposing of any information obtained by a social media
21company or one of its agents as a result of compliance with the requirements of this
22section.
SB385,10,2523 (f) Processes by which the department ensures that it appropriately retains,
24protects, and securely disposes of any forms of identification or documents it obtains
25in the course of enforcing this section.
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