Date of enactment: May 11, 2010
2009 Assembly Bill 699 Date of publication*: May 25, 2010

2009 WISCONSIN ACT 275

An Act to create 628.34 (13) of the statutes; relating to: exempting wellness programs from unfair trade or marketing practices.

The people of the state of Wisconsin, represented in senate and assembly, do enact as follows:

275, s. 1 Section 1. 628.34 (13) of the statutes is created to read:

628.34 (13) Marketing of wellness programs. (a) In this subsection, "wellness program" means a program that is designed to promote health or prevent disease through a reward to insured individuals and that meets the qualifications of 45 CFR 146.121 (f) (1) or (2).

(b) Notwithstanding subs. (2) (a), (3), (7), and (11) and any rules promulgated under sub. (12), it is not a violation of this section for an insurer to advertise, market, offer, or operate a wellness program.