2017 - 2018 LEGISLATURE
July 26, 2017 - Introduced by Representatives Hutton, Jacque, Allen, Berceau,
Brandtjen, Hintz, Kremer, Murphy, Neylon, Pope, Rohrkaste, Spiros,
Subeck, Thiesfeldt and R. Brooks, cosponsored by Senators Risser, Craig,
L. Taylor, Miller, Stroebel and Kapenga. Referred to Committee on State
AB454,1,3 1An Act to repeal 565.01 (4r) (b); to amend 565.01 (4r) (g); and to create 25.75
2(3) (b) 5., 565.32 (3) (b), 565.32 (4) and 565.32 (5) of the statutes; relating to:
3restrictions on advertising the state lottery.
Analysis by the Legislative Reference Bureau
This bill limits the amount that the state is allowed to spend on advertising for
the lottery, and also limits the content of the advertising.
Under current law, the Department of Revenue or any other state agency is
prohibited from paying for promotional advertising with lottery proceeds or public
funds. Under current law, “promotional advertising” does not include advertising
that provides the public with information about the fact that the state has a lottery;
the locations that lottery tickets or shares are sold; the price of the tickets or shares;
the prize structure; the type of lottery game and explanation of how it works; the
time, date, and place of conducting the lottery; the winning numbers, lottery tickets,
or lottery shares; the identity of the winners; the amount won; and how the lottery
is operated or how the net proceeds of the lottery are used. This bill removes the
location where lottery tickets or lottery shares are sold and the identity of the
winners as exceptions from “promotional advertising.”
Current law also contains a number of required disclosures for all lottery
advertising, tickets, and shares. This bill requires that any broadcast video or audio
advertising contain a spoken statement disclosing all of the required information at
a normal speaking pace.
Under current law, the state may only spend up to 10 percent of lottery revenues
for the administration of the lottery, including the purchase of nonpromotional

advertising. This bill provides that the state is limited to spending no more than
$5,000,000 per fiscal year on nonpromotional advertising of the lottery.
Finally, the state currently administers an e-mail subscription service known
as the “players club.” This bill makes it illegal for DOR or any other state agency to
collect e-mail addresses and distribute nonpromotional advertising to those e-mail
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB454,1 1Section 1. 25.75 (3) (b) 5. of the statutes is created to read:
AB454,2,32 25.75 (3) (b) 5. Advertising in an amount not to exceed $5,000,000 per fiscal
3year shall be included.
AB454,2 4Section 2. 565.01 (4r) (b) of the statutes is repealed.
AB454,3 5Section 3. 565.01 (4r) (g) of the statutes is amended to read:
AB454,2,76 565.01 (4r) (g) The winning numbers, lottery tickets or lottery shares or the
7identity of winners
and the amounts won.
AB454,4 8Section 4. 565.32 (3) (b) of the statutes is created to read:
AB454,2,119 565.32 (3) (b) All advertising of the lottery that is in a video or audio format
10shall include a spoken statement containing all of the information required under
11par. (a) or any other provision of law, read at a normal speaking pace.
AB454,5 12Section 5. 565.32 (4) of the statutes is created to read:
AB454,2,1613 565.32 (4) Electronic mail-based advertising prohibited. The department or
14any other state agency may not collect electronic mail addresses for the purpose of
15sending information or advertising or send information or advertising regarding the
16lottery directly to individuals via electronic mail.
AB454,6 17Section 6. 565.32 (5) of the statutes is created to read:
1565.32 (5) Product information and advertising expenditure cap. No funds
2of the state in excess of $5,000,000 per fiscal year may be expended on product
3information and advertising for the lottery.
AB454,7 4Section 7. Initial applicability.
AB454,3,95 (1) Contracts for advertising. If the department of revenue has a valid
6contract for the purchase of product information or advertising services in effect on
7the effective date of this act, the product information and advertising expenditure
8cap under sections 25.75 (3) (b) 5. and 565.32 (5) of the statutes first applies on the
9day on which the contract is modified, renewed, expired, or terminated.
AB454,3,1010 (End)