LRBs0183/4
EVM:wlj:ph
2011 - 2012 LEGISLATURE
SENATE SUBSTITUTE AMENDMENT 1,
TO 2011 SENATE BILL 96
October 13, 2011 - Offered by Committee on Transportation and Elections.
SB96-SSA1,1,11 1An Act to renumber 218.0133 (2) (d); to renumber and amend 218.0125 (1);
2to amend 218.0116 (1) (km), 218.0116 (1) (rm), 218.0116 (10), 218.0125 (2),
3218.0125 (3), 218.0125 (4), 218.0125 (5), 218.0133 (title), 218.0133 (2) (a),
4218.0133 (2) (b) 1. b., 218.0133 (2) (b) 1. c., 218.0133 (2) (b) 2., 218.0133 (4) (a),
5218.0133 (5) (a) 2., 218.0133 (5) (d), 218.0133 (6) (b) and 218.0163 (1) (a); and
6to create 218.0116 (1) (um), 218.0116 (1) (vm), 218.0116 (1) (wm), 218.0116 (1)
7(xm), 218.0116 (1) (y), 218.0116 (1) (ym), 218.0116 (1) (ys), 218.0125 (1) (b),
8218.0125 (3m), 218.0125 (4m), 218.0128, 218.0133 (1) (c), 218.0133 (2) (d) 2.,
9218.0133 (2) (d) 3., 218.0133 (2) (f), 218.0133 (4) (e), 218.0133 (4) (f), 218.0133
10(5) (a) 4d., 218.0133 (5) (a) 4h., 218.0133 (5) (a) 4p., 218.0133 (5) (a) 4t. and
11218.0133 (7) of the statutes; relating to: motor vehicle dealers.
Analysis by the Legislative Reference Bureau
Under current law, each manufacturer, importer, distributor, and dealer of
motor vehicles that wishes to sell motor vehicles in this state must be licensed by the

Department of Transportation (DOT). The manufacturer, importer, or distributor
may have its license revoked and may be liable for pecuniary losses and attorney fees
incurred by the dealer, if the manufacturer, importer, or distributor takes certain
actions with respect to a dealer that have been enumerated as violations.
This substitute amendment enumerates several additional actions of a
manufacturer, importer, or distributor, other than a manufacturer, importer, or
distributor of motorcycles, with respect to a dealer as violations. These newly
designated violations are: 1) conditioning certain agreements or approvals on the
dealer's entry into a contract that allows the manufacturer, importer, or distributor
to control the disposition or use of the dealer's dealership facilities; 2) unreasonably
conditioning certain agreements or approvals on the dealer's improvement of the
dealer's dealership facilities at a substantial cost to the dealer; 3) unreasonably
requiring a dealer to maintain exclusive facilities for a particular line make of motor
vehicles; 4) taking certain adverse actions against a dealer for charging a lawful
service fee to a retail customer; 5) taking certain adverse actions against a dealer
because, without the dealer's knowledge that the purchaser intended to export the
motor vehicle, a motor vehicle purchaser exported a motor vehicle; 6) with certain
exceptions, requiring a dealer to provide the manufacturer, importer, or distributor
with information regarding the dealer's retail customers; 7) transferring nonpublic
customer information obtained from a dealer to another dealer or otherwise using
nonpublic customer information obtained from a dealer for a nonpermitted use; and
8) failing to properly indemnify a dealer.
Under current law, a manufacturer, importer, or distributor must reasonably
compensate a dealer that performs certain motor vehicle service work for the
manufacturer, importer, or distributor. Covered service work is work to rectify
product defects or other defects covered by the warranty provided by the
manufacturer, importer, or distributor, certain motor vehicle delivery or preparation
obligations, and any other work approved by the manufacturer, importer, or
distributor. The manufacturer, importer, or distributor must compensate the dealer,
for service, at the effective labor rate charged to all customers and, for parts,
generally at not less than the amount the dealer charges other retail service
customers for the parts. To be eligible for compensation, a dealer must notify the
manufacturer, importer, or distributor of the amount that the dealer charges other
retail service customers for parts. The manufacturer, importer, or distributor may
require the dealer to provide documentary substantiation of the claimed amount the
dealer charges for parts.
This substitute amendment requires most manufacturers, importers, or
distributors to compensate a dealer based on the dealer's "effective nonwarranty
labor rate" and "average percentage markup over dealer cost for parts." To be eligible
for compensation, a dealer must provide the manufacturer, importer, or dealer with
100 sequential repair orders for qualifying nonwarranty repairs or all repair orders
for qualifying nonwarranty repairs performed in a 90-day period. Qualifying
nonwarranty repairs are repairs that are not covered by a warranty, but would be
covered by the warranty of a manufacturer, importer, or distributor if the repaired
vehicle was covered by the warranty. The effective nonwarranty labor rate is

determined by dividing the total customer labor charges for qualifying nonwarranty
repairs by the total number of hours that would be allowed for the repairs if the
repairs were made under the manufacturer's, importer's, or distributors time
allowances. The dealer's average percentage markup over dealer cost for parts is
determined by dividing total charges for parts for qualifying nonwarranty repairs by
the total dealer cost for the parts. Within 30 days of receiving the substantiating
repair orders, the manufacturer, importer, or distributor must begin compensating
the dealer based on the rates calculated from the orders. If there is a conflict between
the rates calculated by the manufacturer, importer, or distributor and the dealer, the
manufacturer, importer, or distributor must provide a written notice and
explanation of the dispute to the dealer. These changes to service compensation do
not apply to manufacturers, importers, or distributors of motorcycles.
Under current law, with certain exceptions, when a manufacturer on direct
dealership, a distributor on indirect dealership, or an importer on direct dealership
(grantor) has entered into an agreement with a motor vehicle dealer and the grantor
or dealer terminates, cancels, or does not renew the agreement, the grantor must pay
to the dealer specified termination benefits. Among these benefits, the grantor must
repurchase from the dealer unsold motor vehicles, parts, and accessories that meet
certain criteria and pay the dealer a certain amount for the dealership facilities, but
then the grantor is entitled to the possession and use of the dealership facilities.
Among the exceptions that allow a termination without payment of benefits are the
termination, cancellation, or nonrenewal of an agreement following a determination
that the dealer engaged in fraud or theft against the grantor and the termination or
cancellation of an agreement by a dealer without adequate notice.
This substitute amendment generally requires payment of termination
benefits upon the termination, cancellation, or nonrenewal of a franchise that may
constitute less than the entire agreement between the grantor and dealer. This
substitute amendment also generally requires a grantor to provide several
additional items of termination benefits, including removing signs from the
dealership facility, in certain cases, and reimbursing the dealer for certain computer
material and service contractual expenses and certain facility renovation expenses.
In addition, if the cancellation or nonrenewal of a franchise is due to a
manufacturer's, importer's, or distributor's termination, cancellation, or
discontinuation of a motor vehicle line make, the grantor must generally compensate
the dealer in an amount not less than the fair market value of the terminated or
nonrenewed franchise on the date immediately preceding the date the grantor
announced the termination, cancellation, or discontinuation of the line make. The
termination benefits changes do not apply to manufacturers, importers, or
distributors of motorcycles. This substitute amendment also provides several
additional exceptions that allow termination, cancellation, or nonrenewal of a
franchise without the payment of termination benefits. These are termination,
cancellation, or nonrenewal: 1) after revocation of a necessary dealer license; 2)
based on the dealer's failure to remain open during customary business hours for
seven consecutive days; 3) based on the dealer's conviction of certain crimes; and 4)
based on the dealer being subject to a bankruptcy or receivership filing. These new

exceptions do not apply to manufacturers, importers, or distributors of motorcycles
or their dealers.
This substitute amendment also requires a manufacturer, importer, or
distributor, other than a manufacturer, importer, or distributor of motorcycles, to
indemnify a dealer against certain claims alleging defective or negligent
manufacture or design of the vehicle or its parts or accessories. Failure to adequately
indemnify a dealer may result in the revocation of the manufacturer's, importer's,
or distributor's license or liability for the dealer's pecuniary losses and attorney fees.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB96-SSA1, s. 1 1Section 1. 218.0116 (1) (km) of the statutes is amended to read:
SB96-SSA1,4,32 218.0116 (1) (km) Being a manufacturer, importer, or distributor who violates
3s. 218.0121, 218.0122, 218.0123, 218.0124 or, 218.0125, or 218.0128.
SB96-SSA1, s. 2 4Section 2. 218.0116 (1) (rm) of the statutes is amended to read:
SB96-SSA1,4,95 218.0116 (1) (rm) Being a grantor, as defined in s. 218.0133 (1) (b), except a
6motorcycle grantor, as defined in s. 218.0133 (1) (c),
who fails to pay a motor vehicle
7dealer agreement franchise termination benefits under s. 218.0133 or being a
8motorcycle grantor who fails to pay a motor vehicle dealer agreement termination
9benefits under s. 218.0133
.
SB96-SSA1, s. 3 10Section 3. 218.0116 (1) (um) of the statutes is created to read:
SB96-SSA1,4,1511 218.0116 (1) (um) 1. In this paragraph, "site control contract" means a contract
12that grants authority to a manufacturer, importer, or distributor or an affiliate of a
13manufacturer, importer, or distributor, during the term of an agreement or after the
14termination, cancellation, or nonrenewal of an agreement, to control the disposition
15or use of or to lease the dealer's dealership facilities.
SB96-SSA1,5,1016 2. Being a manufacturer, importer, or distributor, except a manufacturer,
17importer, or distributor of motorcycles with respect to a dealer or prospective dealer
18of the manufacturer's, importer's, or distributor's motorcycles, who conditions entry

1into an agreement or renewal of an agreement or approval of the addition of a line
2make of motor vehicles, franchise relocation, ownership or management change, or
3transfer of dealership assets on the entry by the dealer or prospective dealer into a
4site control contract or who coerces or attempts to coerce a dealer or prospective
5dealer to enter into a site control contract. This subdivision does not prohibit a site
6control contract for which the dealer or prospective dealer receives a separate and
7valuable consideration. This subdivision does not apply to a site control contract that
8is in existence on the effective date of this subdivision .... [LRB inserts date], unless
9the contract is amended, modified, changed, or renewed after the effective date of this
10subdivision .... [LRB inserts date].
SB96-SSA1, s. 4 11Section 4. 218.0116 (1) (vm) of the statutes is created to read:
SB96-SSA1,6,812 218.0116 (1) (vm) Unless the technology of a motor vehicle reasonably requires
13improvement of dealership facilities to accommodate the adequate sale and service
14of the motor vehicle or the reasonable business considerations of the manufacturer
15and dealer justify improvement of dealership facilities, being a manufacturer,
16importer, or distributor, except a manufacturer, importer, or distributor of
17motorcycles with respect to a dealer or prospective dealer of the manufacturer's,
18importer's, or distributor's motorcycles, who conditions entry into an agreement or
19renewal of an agreement or approval of the addition of a line make of motor vehicles,
20franchise relocation, ownership or management change, or transfer of dealership
21assets on the improvement of dealership facilities at a substantial cost to the dealer
22or prospective dealer or who coerces or attempts to coerce a dealer or prospective
23dealer to improve dealership facilities at a substantial cost to the dealer or
24prospective dealer. This paragraph does not prohibit improvement of dealership
25facilities at a substantial cost to the dealer or prospective dealer if the dealer or

1prospective dealer has agreed to undertake the improvement and received a separate
2and valuable consideration for the improvement. The burden of proof to demonstrate
3the technological necessity or business justification of the facilities improvement is
4on the manufacturer, importer, or distributor. This paragraph does not apply to an
5agreement to improve dealership facilities at a substantial cost to the dealer or
6prospective dealer that is in existence on the effective date of this paragraph .... [LRB
7inserts date], unless the agreement is amended, modified, changed, or renewed after
8the effective date of this paragraph .... [LRB inserts date].
SB96-SSA1, s. 5 9Section 5. 218.0116 (1) (wm) of the statutes is created to read:
SB96-SSA1,6,2510 218.0116 (1) (wm) Being a manufacturer, importer, or distributor, except a
11manufacturer, importer, or distributor of motorcycles with respect to a dealer of the
12manufacturer's, importer's, or distributor's motorcycles, who unreasonably requires
13or coerces or attempts to coerce a dealer to provide or maintain exclusive facilities
14for a particular line make of motor vehicles or unreasonably refuses to permit or
15approve the addition of another line make to the dealership facilities of a dealer
16taking into consideration the reasonable business considerations of the
17manufacturer, importer, or distributor and the dealer. The burden of proof to
18demonstrate the reasonableness of the provision or maintenance of exclusive
19facilities or the refusal to permit or approve the addition of another line make is on
20the manufacturer, importer, or distributor. This paragraph does not apply to an
21agreement for a dealer to provide or maintain exclusive facilities for a particular line
22make of motor vehicles and for which the dealer has received separate and valuable
23consideration that is in existence on the effective date of this paragraph .... [LRB
24inserts date], unless the agreement is amended, modified, changed, or renewed after
25the effective date of this paragraph .... [LRB inserts date].
SB96-SSA1, s. 6
1Section 6 . 218.0116 (1) (xm) of the statutes is created to read:
SB96-SSA1,7,82 218.0116 (1) (xm) Being a manufacturer, importer, or distributor, except a
3manufacturer, importer, or distributor of motorcycles with respect to a dealer of the
4manufacturer's, importer's, or distributor's motorcycles, who charges back,
5withholds payment, denies vehicle allocation, or takes other adverse action against
6a dealer for charging a service fee to a retail customer in any amount that is not
7prohibited under ss. 218.0101 to 218.0163 or rules promulgated by the department
8of transportation under ss. 218.0101 to 218.0163.
SB96-SSA1, s. 7 9Section 7. 218.0116 (1) (y) of the statutes is created to read:
SB96-SSA1,7,2210 218.0116 (1) (y) Being a manufacturer, importer, or distributor, except a
11manufacturer, importer, or distributor of motorcycles with respect to a dealer of the
12manufacturer's, importer's, or distributor's motorcycles, who charges back,
13withholds payment, denies vehicle allocation, or takes other adverse action against
14a dealer because a motor vehicle sold by the dealer has been exported to a foreign
15country unless the dealer knew or reasonably should have known that the purchaser
16intended to export the vehicle or resell the vehicle for export. If the motor vehicle is
17titled or registered in any state in this country, it is presumed that the dealer had no
18knowledge that the purchaser intended to export the vehicle or resell the vehicle for
19export. The manufacturer, importer, or distributor may rebut the presumption. The
20burden of proof to demonstrate that the dealer knew or reasonably should have
21known that the purchaser intended to export the vehicle or resell the vehicle for
22export is on the manufacturer, importer, or distributor.
SB96-SSA1, s. 8 23Section 8. 218.0116 (1) (ym) of the statutes is created to read:
SB96-SSA1,8,724 218.0116 (1) (ym) Being a manufacturer, importer, or distributor, except a
25manufacturer, importer, or distributor of motorcycles with respect to a dealer of the

1manufacturer's, importer's, or distributor's motorcycles, who requires or coerces, or
2attempts to require or coerce, a dealer to provide the manufacturer, importer, or
3distributor with information regarding the retail customers of the dealer unless the
4information is necessary for the sale and delivery of a new motor vehicle to a retail
5buyer, to validate and pay customer or dealer incentives, for warranty
6reimbursement substantiation under s. 218.0125, or to enable the manufacturer,
7importer, or distributor to fulfill safety, recall, or other legal obligations.
SB96-SSA1, s. 9 8Section 9. 218.0116 (1) (ys) of the statutes is created to read:
SB96-SSA1,8,179 218.0116 (1) (ys) Being a manufacturer, importer, or distributor, except a
10manufacturer, importer, or distributor of motorcycles with respect to a dealer of the
11manufacturer's, importer's, or distributor's motorcycles, who transfers nonpublic
12customer information that was obtained from a dealer to another franchised dealer
13while the dealer from which the information was obtained remains a franchised
14dealer unless the dealer from which the information was obtained agrees to the
15transfer, or who uses any nonpublic personal information, as defined in 16 CFR 313.3
16(n), obtained from a dealer unless the use falls within an exception under 16 CFR
17313.14
or 313.15.
SB96-SSA1, s. 10 18Section 10. 218.0116 (10) of the statutes is amended to read:
SB96-SSA1,9,219 218.0116 (10) In addition to the licensor's authority to deny, suspend, or revoke
20a license under ss. 218.0101 to 218.0163, the division of banking, after public
21hearing, may issue a special order enjoining any licensee from engaging in any act
22or practice which is determined by the division of banking to be in violation of any
23provision of sub. (1), and the division of hearings and appeals may be petitioned to
24and, after notice and hearing, may
issue such a special order after notice and hearing

1thereon
enjoining a licensee from engaging in any act or practice which the division
2of hearing and appeals determines to be in violation of any provision of sub. (1)
.
SB96-SSA1, s. 11 3Section 11. 218.0125 (1) of the statutes is renumbered 218.0125 (1) (intro.) and
4amended to read:
SB96-SSA1,9,55 218.0125 (1) (intro.) In this section, "dealer:
SB96-SSA1,9,8 6(a) "Dealer cost" means the wholesale cost for a part as listed in the
7manufacturer's, importer's or distributor's current price schedules or, if the part is
8not so listed, the dealer's original invoice cost for the part.
SB96-SSA1, s. 12 9Section 12. 218.0125 (1) (b) of the statutes is created to read:
SB96-SSA1,9,1310 218.0125 (1) (b) "Qualifying nonwarranty repairs" means nonwarranty repairs
11that would be covered by the warranty of a manufacturer, importer, or distributor if
12the vehicle being repaired was covered by the warranty. The term does not include
13routine maintenance.
SB96-SSA1, s. 13 14Section 13. 218.0125 (2) of the statutes is amended to read:
SB96-SSA1,9,2415 218.0125 (2) A manufacturer, importer, or distributor shall, for the protection
16of the buying public, specify the delivery and preparation obligations of its dealers
17before delivery of new motor vehicles to retail buyers. Except for a manufacturer,
18importer, or distributor of motorcycles with respect to a dealer of the manufacturer's,
19importer's, or distributor's motorcycles, the specification shall be in writing.
A copy
20of the delivery and preparation obligations of its dealers shall be filed with the
21department of transportation by every licensed motor vehicle manufacturer,
22importer, or distributor and shall constitute the dealer's only responsibility for
23product liability as between the dealer and the manufacturer, importer , or
24distributor. Any mechanical, body, or parts defects arising from any express or

1implied
warranties of the manufacturer, importer, or distributor shall constitute the
2manufacturer's, importer's, or distributor's product or warranty liability. The
SB96-SSA1,10,12 3(2m) A manufacturer, importer, or distributor of motorcycles with respect to
4a dealer of the manufacturer's, importer's, or distributor's motorcycles
shall
5reasonably compensate any authorized dealer who performs work to rectify the
6manufacturer's, importer's, or distributor's product or warranty defects or delivery
7and preparation obligations or who performs any other work required, requested, or
8approved by the manufacturer, importer, or distributor or for which the
9manufacturer, importer, or distributor has agreed to pay, including compensation for
10labor at a labor rate equal to the effective labor rate charged all customers and for
11parts at an amount not less than the amount the dealer charges its other retail
12service customers for parts used in performing similar work by the dealer.
SB96-SSA1, s. 14 13Section 14. 218.0125 (3) of the statutes is amended to read:
SB96-SSA1,11,314 218.0125 (3) To be eligible for compensation for parts under sub. (2) (2m), a
15dealer of motorcycles shall notify the manufacturer, importer, or distributor of
16motorcycles
in writing of the amounts that the dealer charges its other retail service
17customers for parts and request that it be paid for parts in accordance with this
18section. The notice may be limited to the dealer's average markup over dealer cost
19that the dealer charges its other retail service customers for parts used to perform
20similar work. The notice shall be served upon the manufacturer, importer, or
21distributor not less than 30 days before the date on which the dealer requests that
22the manufacturer, importer, or distributor begin paying the dealer for parts at the
23stated amounts. The manufacturer, importer, or distributor shall pay the dealer, as
24provided in this section, at the amounts stated in the dealer notice for parts used in
25work performed on and after the beginning date stated in the notice. This section

1applies to a manufacturer, importer, or distributor of motorcycles with respect to a
2dealer of the manufacturer's, importer's, or distributor's motorcycles and those
3dealers.
SB96-SSA1, s. 15 4Section 15. 218.0125 (3m) of the statutes is created to read:
SB96-SSA1,11,135 218.0125 (3m) (a) Subject to sub. (4m), a manufacturer, importer, or
6distributor, except a manufacturer, importer, or distributor of motorcycles with
7respect to a dealer of the manufacturer's, importer's, or distributor's motorcycles,
8shall reasonably compensate a dealer who performs work to rectify the product or
9warranty defects of the manufacturer, importer, or distributor or to satisfy delivery
10and preparation obligations of the manufacturer, importer, or distributor or who
11performs any other work required, requested, or approved by the manufacturer,
12importer, or distributor or for which the manufacturer, importer, or distributor has
13agreed to pay.
SB96-SSA1,11,1914 (b) Reasonable compensation under par. (a) for labor is equal to the dealer's
15effective nonwarranty labor rate multiplied by the number of hours allowed for the
16repair under the manufacturer's, importer's, or distributor's time allowances used
17in compensating the dealer for warranty work. Reasonable compensation under par.
18(a) for parts is equal to the dealer's cost for the parts multiplied by the sum of 1 and
19the dealer's average percentage markup over dealer cost for parts.
Loading...
Loading...