LRB-3750/3
JTK&RJM:cmh:km
1999 - 2000 LEGISLATURE
October 20, 1999 - Introduced by Senators Clausing, Burke and Wirch,
cosponsored by Representatives Travis and Lassa. Referred to Committee on
Agriculture, Environmental Resources and Campaign Finance Reform.
SB263,1,2 1An Act to amend 11.06 (2); and to create 11.05 (14) of the statutes; relating to:
2mass media activities in relation to election campaigns.
Analysis by the Legislative Reference Bureau
Currently, individuals who accept contributions, organizations that make or
accept contributions, or individuals who or organizations that incur obligations or
make disbursements for the purpose of influencing an election for state or local office
are generally required to register with the appropriate filing officer and to file
financial reports with that officer, regardless of whether they act in conjunction with
or independently of any candidate who is supported or opposed. A person who
violates the registration and reporting requirements may be subject to civil and
criminal penalties, depending upon the type of violation. Currently, when a person
is alleged to have violated registration and reporting requirements, the state has the
burden of proving that the violation occurred.
This bill provides that, whenever any person publishes, disseminates or
broadcasts any communication that includes a reference to a candidate for an office
to be filled at an election, during the 60-day period preceding that election or during
the 30-day period preceding any primary for that election, and the communication
is substantially directed toward the electorate for that election, it is presumed that
the communication is made for the purpose of influencing the election or nomination
for election of that candidate, unless the person making the communication
establishes, by a preponderance of the evidence, that the communication was not
made for that purpose. If the person fails to rebut the presumption provided under

this bill and fails to comply with registration and reporting requirements, the person
is subject to the applicable civil and criminal penalties provided under current law.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB263, s. 1 1Section 1. 11.05 (14) of the statutes is created to read:
SB263,2,122 11.05 (14) Presumption concerning certain communications. Whenever any
3person publishes, disseminates or broadcasts, or causes to be published,
4disseminated or broadcast, any communication that includes a reference to a clearly
5identified candidate for an office to be filled at a general, spring or special election,
6during the 60-day period preceding that election or during the 30-day period
7preceding any primary for that election, and the communication is substantially
8directed toward the electorate at that election, it is presumed that the
9communication is made for the purpose of influencing the election or nomination for
10election of that candidate, unless the person making the communication or causing
11the communication to be made establishes, by a preponderance of the evidence, that
12the communication was not made for that purpose.
SB263, s. 2 13Section 2. 11.06 (2) of the statutes is amended to read:
SB263,3,314 11.06 (2) Disclosure of certain indirect disbursements. Notwithstanding
15sub. (1), if a disbursement is made or obligation incurred by an individual other than
16a candidate or by a committee or group which is not primarily organized for political
17purposes, and the disbursement does not constitute a contribution to any candidate
18or other individual, committee or group, the disbursement or obligation is required
19to be reported only if the purpose is to expressly advocate the election or defeat of a
20clearly identified candidate or the adoption or rejection of a referendum or if the
21disbursement is made or the obligation is incurred for the purpose of making a

1communication specified in s. 11.05 (14)
. The exemption provided by this subsection
2shall in no case be construed to apply to a political party, legislative campaign,
3personal campaign or support committee.
SB263, s. 3 4Section 3. Effective date.
SB263,3,55 (1) This act takes effect on July 1, 2000.
SB263,3,66 (End)
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