LRB-0926/1
ARG:wlj:jf
2005 - 2006 LEGISLATURE
January 20, 2005 - Introduced by Representatives Ainsworth, Hundertmark,
Ballweg, Gielow, Hahn, Jeskewitz, Kerkman, Krawczyk, F. Lasee, LeMahieu,
Lothian, McCormick, Mursau, Musser, Ott, Petrowski, Pettis, Steinbrink,
Stone, Townsend, Vos
and Vrakas, cosponsored by Senators Zien, Grothman,
Kedzie, A. Lasee, Lassa
and Olsen. Referred to Committee on Transportation.
AB20,1,4 1An Act to renumber 86.195 (1) (a); to amend 86.195 (1) (d) 1., 86.195 (3) (intro.)
2and 86.195 (4) (b); and to create 86.195 (1) (am), 86.195 (2) (b) 4. and 86.195
3(3) (e) of the statutes; relating to: displaying attractions on highway specific
4information signs.
Analysis by the Legislative Reference Bureau
Current law allows the Department of Transportation (DOT) to erect and
maintain certain informational signs to assist motorists traveling along state
highways. DOT may, with restrictions, authorize the erection and maintenance, on
designated state highways, of specific information signs, which notify motorists that
certain businesses located near a highway are available to provide gas, food, lodging,
or camping to motorists. DOT also may, with restrictions, erect and maintain
tourist-oriented directional signs to provide identification of and directional
information for tourist-related businesses, services, or activities that derive the
majority of their income or visitors during the normal business season from motorists
not residing in the immediate area where the businesses, services, or activities are
located.
This bill allows specific information signs to display the word "attraction,"
along with "gas," "food," "lodging," and "camping," and allows a sign mounted on the
specific information sign to identify the attraction. An attraction under the bill must
have a primary purpose of providing amusement, historical, cultural, or leisure
activities to the public, regional significance, and adequate parking. The bill does

not affect the ability of a person who displays an attraction on a specific information
sign to also advertise the attraction on an outdoor advertising sign.
For further information see the state and local fiscal estimate, which will be
printed as an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB20, s. 1 1Section 1. 86.195 (1) (a) of the statutes is renumbered 86.195 (1) (ar).
AB20, s. 2 2Section 2. 86.195 (1) (am) of the statutes is created to read:
AB20,2,43 86.195 (1) (am) "Business" includes an attraction, whether public or private,
4described in sub. (3) (e).
AB20, s. 3 5Section 3. 86.195 (1) (d) 1. of the statutes is amended to read:
AB20,2,76 86.195 (1) (d) 1. One or more of the words "GAS", "FOOD", "LODGING" and,
7"CAMPING", or "ATTRACTION";
AB20, s. 4 8Section 4. 86.195 (2) (b) 4. of the statutes is created to read:
AB20,2,119 86.195 (2) (b) 4. Nothing in this section prohibits a person requesting
10installation of a business sign under sub. (3) (e) from advertising on any sign under
11s. 84.30, subject to any limitation on such signs under s. 84.30.
AB20, s. 5 12Section 5. 86.195 (3) (intro.) of the statutes is amended to read:
AB20,2,1713 86.195 (3) Motorist services. (intro.) Specific information signs may only
14include business signs for the following categories of motorist services: "GAS",
15"FOOD", "LODGING" and, "CAMPING", and "ATTRACTION". To qualify for
16display on a specific information sign a business must meet the following standards
17for the respective category of motorist service:
AB20, s. 6 18Section 6. 86.195 (3) (e) of the statutes is created to read:
AB20,2,1919 86.195 (3) (e) "ATTRACTION" shall have all of the following:
AB20,3,2
11. A primary purpose of providing amusement, historical, cultural, or leisure
2activities to the public.
AB20,3,33 2. Regional significance.
AB20,3,44 3. Adequate parking accommodations.
AB20, s. 7 5Section 7. 86.195 (4) (b) of the statutes is amended to read:
AB20,3,86 86.195 (4) (b) The relative location of successive specific information signs near
7a particular intersection shall be in the following order, as seen by the traveling
8public: "ATTRACTION", "CAMPING", "LODGING", "FOOD" and "GAS".
AB20, s. 8 9Section 8. Effective date.
AB20,3,11 10(1) This act takes effect on the first day of the 7th month beginning after
11publication.
AB20,3,1212 (End)
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