LRB-3682/1
CTS:lmk:rs
2005 - 2006 LEGISLATURE
October 25, 2005 - Introduced by Representatives Zepnick, Lehman, Shilling,
Seidel, Sheridan, Pocan, Sinicki
and Toles, cosponsored by Senators Hansen,
Decker, Carpenter, Taylor, Lassa, Risser
and Erpenbach, by request of
Attorney General Peggy A. Lautenschlager. Referred to Committee on
Judiciary.
AB786,1,3 1An Act to amend 100.26 (4m); and to create 100.54 of the statutes; relating
2to:
prohibiting charging grossly excessive prices for consumer goods and
3services and providing a penalty.
Analysis by the Legislative Reference Bureau
This bill prohibits charging for consumer goods or services a wholesale or retail
price that grossly exceeds the price at which similar goods or services are sold or that
grossly exceeds the average price at which similar consumer goods or services were
sold in the 12-month period immediately preceding a sale of the goods or services.
Under the bill, "consumer goods or services" means goods or services typically used
for personal, family, or household purposes, including emergency and medical
supplies, transportation, freight and storage services, motor vehicle fuels, consumer
food items, home heating oil, building materials, housing, personal investment
opportunities, personal business opportunities, and personal training courses.
"Consumer goods or services" does not include investment or business opportunities
or training courses, when offered to a business; real estate, except cemetery lots or
time shares; or certain pay-per-call services or newspaper subscriptions.
Under the bill, the attorney general investigates violations of, and enforces, the
provisions of the bill.

For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB786, s. 1 1Section 1. 100.26 (4m) of the statutes is amended to read:
AB786,2,32 100.26 (4m) Any person who violates s. 100.18 (10r) or 100.54 is subject to a
3civil forfeiture of not less than $100 nor more than $10,000 for each violation.
AB786, s. 2 4Section 2. 100.54 of the statutes is created to read:
AB786,2,11 5100.54 Grossly excessive prices for consumer products prohibited. (1)
6In this section, "consumer goods or services" means goods or services typically used
7for personal, family, or household purposes. "Consumer goods or services" includes
8emergency and medical supplies, transportation, freight and storage services, motor
9vehicle fuels, consumer food items, home heating oil, building materials, housing, a
10personal investment opportunity, a personal business opportunity, or a personal
11training course, but does not include any of the following:
AB786,2,1312 (a) An investment opportunity, business opportunity, or training course, when
13offered to a business.
AB786,2,1514 (b) Real estate, except a time share as defined in s. 707.02 (24) or a cemetery
15lot.
AB786,2,1616 (c) A pay-per-call service, unless the sale of the service violates s. 196.208.
AB786,2,1817 (d) A newspaper subscription, if the consumer may cancel the subscription at
18any time without penalty.
AB786,3,2 19(2) No person may charge a wholesale or retail price for consumer goods or
20services that grossly exceeds the price at which similar goods or services are sold or
21that grossly exceeds the average price at which similar consumer goods or services

1were sold in the 12-month period immediately preceding a sale of the goods or
2services.
AB786,3,4 3(3) The attorney general shall investigate violations of, and enforce, this
4section.
AB786,3,55 (End)
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