LRB-3316/3
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2007 - 2008 LEGISLATURE
November 29, 2007 - Introduced by Representatives Rhoades, Suder, Soletski,
Van Roy, Tauchen, M. Williams, Kerkman, Hubler, Seidel, Sheridan, Sinicki,
Nelson, Kessler, Jeskewitz, Bies, Murtha
and Musser, cosponsored by
Senators Hansen, Kanavas, Decker, Breske, Roessler, Lassa, Plale and
Risser. Referred to Committee on Energy and Utilities.
AB604,1,3 1An Act to create 788.30 of the statutes; relating to: arbitration in situations
2involving cable and satellite television system operators and creators of video
3programming.
Analysis by the Legislative Reference Bureau
This bill allows a person who creates video programming for cable or satellite
television systems (video programmer) to seek arbitration if that video programmer
believes that a cable or satellite television system operator has not treated the video
programmer in a fair, reasonable, and nondiscriminatory manner concerning the
proposed amount to be paid for the addition or renewal of a video channel to the cable
or satellite operator's television system. The video programmer must give the cable
or satellite television system operator notice of the intent to seek arbitration. If the
parties do not resolve the dispute within 10 days after the notice is sent, either party
may file a written request for arbitration with the American Arbitration Association.
The requesting party must submit their final offer regarding the addition or renewal
of a video channel to the arbitrator chosen by the association. If the other party does
not submit a final offer, in response to a notice of arbitration, the arbitrator may only
consider information provided by the party requesting arbitration when making his
or her decision.
The arbitrator may require the parties to submit additional evidence, but he or
she may not share the evidence submitted by one party with the opposing party. The
arbitrator may not review any offers made by the parties other than their submitted
final offers. The arbitrator must choose the proposed amount to be paid by the cable

or satellite television system operator for the addition or renewal of the disputed
video channel that most closely approximates the fair market value of that disputed
video channel. In addition, the arbitrator must choose the remaining terms and
conditions of the final offer of the party that submitted the request for arbitration.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB604, s. 1 1Section 1. 788.30 of the statutes is created to read:
AB604,2,3 2788.30 Arbitration regarding television system operators. (1) In this
3section:
AB604,2,64 (a) "Final offer" means a proposed contract for the addition or renewal, for not
5less than 3 years, on a multichannel video programming distributor's television
6system, of a video channel owned by a video programmer.
AB604,2,87 (b) "Multichannel video programming distributor" has the meaning given in 47
8USC 522
(13), and includes cable and satellite television system operators.
AB604,2,109 (c) "Programming category" means programming that predominantly contains
10only one of the following types of content:
AB604,2,1111 1. Sports.
AB604,2,1212 2. News and public affairs.
AB604,2,1313 3. Music videos.
AB604,2,1414 4. Consumer purchasing.
AB604,2,1515 5. Religious.
AB604,2,1616 6. Pay-per-view.
AB604,2,1717 7. Entertainment, other than those listed in subds. 1. to 6.
AB604,3,218 (d) "Video programmer" means a person engaged in the production, creation,
19or wholesale distribution of video programming who is not affiliated with a
20multichannel video programming distributor and who offers a video channel that

1competes in the same programming category as a video channel owned by a
2multichannel video programming distributor.
AB604,3,11 3(2) (a) If a video programmer believes that a multichannel video programming
4distributor has not treated the video programmer in a fair, reasonable, and
5nondiscriminatory manner concerning the amount proposed to be paid by the
6multichannel video programming distributor for the addition or renewal of a video
7channel that is owned by the video programmer, the video programmer may request
8arbitration regarding that treatment. The video programmer shall submit a written
9notice to the multichannel video programming distributor within 90 days after the
10most recent alleged unfair, unreasonable, or discriminatory treatment that the video
11programmer will request arbitration.
AB604,3,2212 (b) If a dispute between a multichannel video programming distributor and a
13video programmer is not resolved within 10 days after submission of the notice under
14par. (a), either party may file a written request for arbitration with the American
15Arbitration Association. The party making the request shall include a copy of that
16party's final offer. The association shall notify the other party in writing of the
17demand for arbitration, provide that party with a copy of the submitted final offer,
18and inform that party that they must provide the association with that party's final
19offer within 5 days of receipt of the notice. If there is no final offer submitted in
20response to the notice of arbitration within the 5-day period, the arbitrator shall
21consider only the information provided by the party who made the request for
22arbitration when making his or her decision.
AB604,3,2523 (c) The arbitration shall be decided by one arbitrator chosen as provided by the
24American Arbitration Association, following expedited commercial arbitration
25procedures.
AB604,4,5
1(d) The arbitrator may require the parties to submit relevant evidence that is
2in their possession or control, but the arbitrator may not share that evidence with
3the opposing party. To determine the fair market value of the addition or renewal
4of the disputed video channel, the arbitrator shall consider any relevant evidence,
5including all of the following:
AB604,4,76 1. Current or previous contracts between the video programmer and other
7multichannel video programming distributors.
AB604,4,98 2. Offers made between the video programmer and other multichannel video
9programming distributors.
AB604,4,1110 3. Current or previous contracts for the disputed video channel with other
11multichannel video programming distributors.
AB604,4,1412 4. Price, terms, and conditions that the video programmer has with other
13multichannel video programming distributors for carrying the video programmer's
14channels.
AB604,4,1615 5. Rating, advertising rates, and other indicators of the relative value of the
16disputed video channel.
AB604,4,1717 6. The extent of the national carriage of the video programmer's channels.
AB604,4,2018 7. Whether the multichannel video programming distributor and the video
19programmer have pursued, in the past 5 years, the same programming categories
20from 3rd parties.
AB604,4,2121 8. Other evidence of the value of the disputed video channel.
AB604,4,2322 (e) The arbitrator may not consider any offers that were made prior to the final
23offers submitted to the arbitrator.
AB604,5,424 (f) The arbitrator shall choose the proposed amount to be paid by the
25multichannel video programming distributor for the addition or renewal of the

1disputed video channel that most closely approximates the fair market value of the
2addition or renewal of the disputed video channel. The arbitrator shall accept the
3remaining terms, conditions, and form of the final offer of the party that filed the
4written request for arbitration.
AB604,5,7 5(3) If the arbitrator determines that a party's conduct during the course of the
6arbitration was unreasonable, the arbitrator may require that party to pay all or
7some of the other party's costs and expenses, including reasonable attorney fees.
AB604,5,10 8(4) The award of the arbitrator may be confirmed as provided in s. 788.09 by
9the circuit court of a county in which the multichannel video programming
10distributor conducts business.
AB604,5,1111 (End)
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