LRB-2862/2
TJD:jld:ph
2011 - 2012 LEGISLATURE
February 28, 2012 - Introduced by Representatives Pasch, Grigsby, Pope-Roberts,
Wynn, Pocan, Spanbauer, Bernard Schaber, Ringhand, Turner, Berceau, E.
Coggs, Sinicki, Bewley
and C. Taylor, cosponsored by Senators C. Larson,
Carpenter, Risser
and Hansen. Referred to Committee on Insurance.
AB640,1,3 1An Act to repeal 631.22 (title), (1), (2), (3), (4) and (5); to renumber and amend
2631.22 (6); to amend 631.20 (2) (e); and to create 631.225 of the statutes;
3relating to: readability of consumer insurance policies.
Analysis by the Legislative Reference Bureau
Under current law, a consumer insurance policy is a life, disability, property, or
casualty insurance policy, or a certificate of a substitute for a certificate for group life,
disability, property, or casualty insurance that is issued to a person, for a personal,
family, or household purpose and a copy of which is customarily delivered or required
to be delivered to the person obtaining coverage. Current law requires that insurers
only deliver consumer insurance policies that are coherent, written in commonly
understood language, legible, appropriately divided and captioned by its various
sections, and presented in a meaningful sequence. The commissioner of insurance
(commissioner) is required to promulgate rules establishing standards for
determining whether the consumer insurance policy complies with those
requirements. The commissioner is allowed under current law to exempt a type of
consumer insurance policy from the requirements if the commissioner finds that the
type of consumer insurance policy is generally understood by persons to whom it is
delivered. Currently, a violation of the readability requirements does not void or
render voidable any portion of the insurance policy and is not a defense to an action
under the policy.
This bill eliminates the current readability requirements for consumer
insurance policies and substitutes other requirements. The bill clarifies that

consumer insurance policies include both health care plans and disability income
insurance policies. An insurer is prohibited from delivering or issuing a consumer
insurance policy, except for an individual or group annuity, life insurance policy,
disability income policy, long-term care policy, or property and casualty insurance
policy, unless the score of the applicable text of that policy on the Flesch reading ease
test is 50 or higher. All consumer insurance policies that are not required to have
a Flesch reading ease score of 50 or higher must have a score of 40 or higher.
Generally, under the bill, consumer insurance policies must comply with all of the
following: if printed, the print of the policy is in not less than ten-point type with
spacing between the lines at least as high as the height of the font with some
exceptions; if electronic, the policy appears in final format in not less than ten-point
type with some exceptions; the policy is appropriately divided and captioned and
presented in a meaningful sequence, the language ensures effective communication
for individuals with a disability or with limited English proficiency, and the style,
arrangement, and overall appearance of the policy enhances its understandability;
if the policy contains more than 3,000 words or more than three pages, it has a table
of contents or an index of principal sections; the policy contains a single section
listing exclusions and limitations and any exclusions or limitations also appearing
within the form are given at least equal prominence with the rest of the language;
the policy defines words and expressions not commonly understood and words and
expressions of which the commonly understood meaning is not intended by the policy
language; cross-references between policy sections are minimized; and the policy
contains words and phrases written in active voice. Certain property and casualty
policies; individual and group annuities; life insurance policies; disability income
policies; and long-term care policies are exempt from the requirement to contain a
section listing exclusions and limitations and give equal prominence to exclusion and
limitation language and the requirement to have the words and phrases in the policy
in active voice. The bill specifies a method for calculating a Flesch reading ease test
score for a consumer insurance policy. The requirements of the bill do not apply to
any policy that is a security subject to federal jurisdiction; any group policy, except
any certificate issued under a group policy; and any group annuity contract that
funds a pension, profit-sharing, or deferred compensation plan.
The bill requires an officer of the insurer to certify that the consumer insurance
policy that is the subject of the filing meets the minimum reading ease score or has
a score lower than the minimum required score but should be approved under an
exemption. The commissioner may approve a consumer insurance policy with a
lower score than is required if the commissioner finds that the lower score is caused
by certain language that is drafted to conform to state law or rule. The officer of the
insurer is also required by the bill to provide to the commissioner the actual
readability score and the method or computer program used to determine the score.
The bill also requires any insurer authorized to offer a consumer insurance
policy to provide information on its Internet site describing how an insured may
request or access a paper or electronic copy of a policy. Upon a request by an insured,
an insurer must provide, in the format requested, a complete copy of the consumer
insurance policy that is in force and any modifications, amendments, riders, and

amendatory endorsements attached as that policy is filed with the commissioner. An
insurer that offers a consumer insurance policy except for an individual or group
annuity, or a life, disability income, or long-term care insurance policy, must advise
each policyholder that a printed or electronic copy of the consumer insurance policy
with all modifications, amendments, riders, and amendatory endorsements
attached as filed with the commissioner will be provided to the policy within five
business days of the request if in electronic format or within ten business days of the
request if by mail. As in current law, a violation of the provisions of the bill does not
void or render voidable any portion of a consumer insurance policy and is not a
defense to an action under the consumer insurance policy.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB640, s. 1 1Section 1. 631.20 (2) (e) of the statutes is amended to read:
AB640,3,22 631.20 (2) (e) That its use would violate s. 631.22 631.225.
AB640, s. 2 3Section 2. 631.22 (title), (1), (2), (3), (4) and (5) of the statutes are repealed.
AB640, s. 3 4Section 3. 631.22 (6) of the statutes is renumbered 631.225 (7) and amended
5to read:
AB640,3,86 631.225 (7) A violation of this section does not void or render voidable any
7portion of an a consumer insurance policy and is not a defense to an action under the
8consumer insurance policy.
AB640, s. 4 9Section 4. 631.225 of the statutes is created to read:
AB640,3,11 10631.225 Consumer insurance policy readability; access to policy. (1)
11Definitions. In this section:
AB640,3,1312 (a) "Applicable text" includes all printed or electronic matter in a consumer
13insurance policy except for all of the following:
AB640,3,1414 1. The name and address of the insurer.
AB640,3,1515 2. The name, number, or title of the consumer insurance policy.
AB640,3,1616 3. The table of contents or index.
AB640,3,1717 4. Captions and subcaptions.
AB640,4,1
15. Specification pages, schedules, or tables.
AB640,4,32 6. Any of the following language or terminology that the insurer certifies in
3writing to the commissioner is entitled to be exempt from readability requirements:
AB640,4,54 a. Any form language that is drafted to conform to the requirements of any
5federal law, regulation, or agency interpretation.
AB640,4,66 b. Any form language required by any collective bargaining agreement.
AB640,4,77 c. Any medical terminology.
AB640,4,88 d. Any words that are defined.
AB640,4,99 e. Any form language required by state law or rule.
AB640,4,1110 7. The title or name of a state or federal government organization or regulatory
11entity that is required to be named within the consumer insurance policy.
AB640,4,1812 (b) "Consumer insurance policy" means a life, disability income, property, or
13casualty insurance policy or health care plan or a certificate or a substitute for a
14certificate for group life, disability income, property, casualty, or health care
15insurance coverage, which is issued to a person for personal, family, or household
16purposes and a copy of which is customarily, in the insurance industry, delivered or
17required by law, rule, or agreement to be delivered, to the person obtaining insurance
18coverage.
AB640,4,1919 (c) "Health care plan" has the meaning given in s. 628.36 (2) (a) 1.
AB640,4,2120 (d) "Syllable" means a unit of spoken language consisting of one or more letters
21of a word as divided by a generally accepted dictionary.
AB640,4,24 22(2) Minimum readability standards. (a) In addition to any other requirements
23and except as provided in sub. (3), no insurer may deliver or issue for delivery a
24consumer insurance policy in this state unless all of the following apply:
AB640,5,2
11. Except as provided under sub. (5), the applicable text achieves any of the
2following scores:
AB640,5,63 a. For consumer insurance policies, except individual or group annuities, life
4insurance policies, disability income policies, long-term care policies, or property
5and casualty insurance policies, a minimum score of 50 on the Flesch reading ease
6test as described in par. (b).
AB640,5,87 b. For all other consumer insurance policies not subject to subd. 1. a., a
8minimum score of 40 on the Flesch reading ease test as described in par. (b).
AB640,5,109 2. The consumer insurance policy to be delivered to the consumer is an
10electronic form or printed form that complies with all of the following:
AB640,5,1311 a. If the consumer insurance policy is printed, it is in not less than 10-point
12type, with spacing between lines at least as high as the height of the type used, except
13for specification pages, schedules, and tables.
AB640,5,1614 b. If the consumer insurance policy is electronic, it appears as it will in final
15format and is in not less than a 10-point type except for specification pages,
16schedules, and tables.
AB640,5,2117 3. The consumer insurance policy is appropriately divided and captioned and
18presented in a meaningful sequence, the language ensures effective communication
19for individuals with a disability or with limited English proficiency, and the style,
20arrangement, and overall appearance of the consumer insurance policy enhances its
21understandability.
AB640,5,2422 4. If the consumer insurance policy contains more than 3,000 words or more
23than 3 pages, the consumer insurance policy contains a table of contents or an index
24of the principal sections of the policy.
AB640,6,7
15. The consumer insurance policy contains a single section listing exclusions
2and limitations, and if the exclusions and limitations also appear within the form,
3the exclusions and limitations are given at least equal prominence with the rest of
4the form language, including the same type size. This subdivision does not apply to
5a property and casualty insurance policy as described in sub. (1) (b), an individual
6or group annuity, a life insurance policy, a disability income policy, or a long-term
7care insurance policy.
AB640,6,108 6. The consumer insurance policy defines words and expressions that are not
9commonly understood and words and expressions the commonly understood
10meaning of which is not intended by the policy language.
AB640,6,1211 7. Cross-references between sections of the consumer insurance policy are
12minimized.
AB640,6,1613 8. The consumer insurance policy contains words and phrases written in active
14voice. This subdivision does not apply to a property and casualty insurance policy
15as described in sub. (1) (b), an individual or group annuity, a life insurance policy, a
16disability income policy, or a long-term care insurance policy.
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