AB304,4 3Section 4 . 125.02 (1g) of the statutes is created to read:
AB304,24,74 125.02 (1g) “Axe throwing facility" means an establishment that provides
5customers with a venue to engage in the activity of axe throwing and that either
6derives at least 51 percent of its revenue from fees associated with axe throwing or
7maintains at the venue at least 5 axe throwing lanes.
AB304,5 8Section 5 . 125.02 (5g) of the statutes is created to read:
AB304,24,109 125.02 (5g) “Division" means the division of alcohol beverages in the
10department.
AB304,6 11Section 6 . 125.02 (6) of the statutes is renumbered 125.02 (6) (intro.) and
12amended to read:
AB304,24,1313 125.02 (6) (intro.) “Fermented malt beverages" means any of the following:
AB304,24,16 14(a) Any beverage made by the alcohol fermentation of an infusion in potable
15water of barley malt and hops, with or without unmalted grains or decorticated and
16degerminated grains or sugar containing 0.5 percent or more of alcohol by volume.
AB304,7 17Section 7 . 125.02 (6) (b) of the statutes is created to read:
AB304,24,1918 125.02 (6) (b) Any beverage recognized by the federal department of the
19treasury as beer under 27 CFR part 25, except sake or similar products.
AB304,8 20Section 8. 125.02 (6d) of the statutes is created to read:
AB304,24,2521 125.02 (6d) “Fulfillment house" means any entity, whether located in this state
22or elsewhere, that handles logistics, including warehousing, packaging, order
23fulfillment, or shipping services, on behalf of a person holding a direct wine shipper's
24permit under s. 125.535 for wine that is eligible to be shipped to individuals in this
25state.
AB304,9
1Section 9. 125.02 (6g) of the statutes is created to read:
AB304,25,52 125.02 (6g) “Full-service retail sales" means retail sales of fermented malt
3beverages or intoxicating liquor, for on-premises or off-premises consumption, or
4the provision of taste samples of fermented malt beverages or intoxicating liquor, or
5any combination of these activities.
AB304,10 6Section 10 . 125.02 (12) of the statutes is amended to read:
AB304,25,97 125.02 (12) “Peace officer" means a sheriff, undersheriff, deputy sheriff, police
8officer, constable, marshal, deputy marshal or any employee of the department
9division or of the department of justice authorized to act under this chapter.
AB304,11 10Section 11. 125.02 (13) of the statutes is amended to read:
AB304,25,1211 125.02 (13) Except as provided in ss. 125.27 (6) and 125.51 (5) (g), “permit”
12means any permit issued by the department division under this chapter.
AB304,12 13Section 12. 125.02 (14m) of the statutes is amended to read:
AB304,25,1514 125.02 (14m) “Premises" means the area described in a license or permit,
15excluding a permit issued under s. 125.175
.
AB304,13 16Section 13 . 125.02 (14m) of the statutes, as affected by 2023 Wisconsin Act ....
17(this act), is amended to read:
AB304,25,1918 125.02 (14m) “Premises" means the area described in a license or permit,
19excluding a permit issued under s. 125.175 or 125.24.
AB304,14 20Section 14 . 125.02 (16) of the statutes is renumbered 125.02 (16) (am).
AB304,15 21Section 15 . 125.02 (16) (bm) of the statutes is created to read:
AB304,25,2422 125.02 (16) (bm) “Rectifier” does not include a “Class B” licensee that prepares,
23stores, or dispenses mixed drinks in advance of sale in compliance with s. 125.51 (3)
24(bg).
AB304,16 25Section 16 . 125.02 (23) of the statutes is amended to read:
AB304,26,3
1125.02 (23) “Wine collector" means an individual who meets the standards
2established by the department division by rule and who is registered with the
3department division as a collector of wine.
AB304,17 4Section 17 . 125.025 of the statutes is created to read:
AB304,26,12 5125.025 Powers and duties of division. (1) Administration; personnel.
6(a) The division, under the direction and supervision of the administrator, shall
7administer this chapter and have jurisdiction over alcohol beverages regulation,
8enforcement, and education in this state. The division is responsible for
9administering regulatory programs; promoting regulatory transparency; promoting
10statutory changes to create clarity, consistency, and simplicity in alcohol beverage
11regulatory requirements; and ensuring active, consistent enforcement of alcohol
12beverage laws.
AB304,26,1713 (b) The administrator may appoint, in the classified service, special agents and
14other employees necessary to carry out the permitting, audit, legal, education, and
15enforcement functions of the division. The division shall employ no fewer than 10
16alcohol beverage field agents to perform enforcement activities under the direction
17of the director of the bureau created under s. 15.433 (2) (b) dedicated to enforcement.
AB304,26,2018 (c) The administrator and any employee of the division may not be employed
19by or have a financial interest in the alcohol beverages industry or any business
20subject to the division's jurisdiction.
AB304,26,23 21(2) Police powers. The division shall enforce, and the duly authorized
22employees of the division shall have all necessary police powers to prevent violations
23of, this chapter.
AB304,27,10 24(3) Inspection for enforcement. Duly authorized employees of the
25department of justice and the division and any sheriff, police officer, marshal, or

1constable, within their respective jurisdictions, may, during normal business hours,
2enter any licensed premises, and examine the books, papers, and records of any
3brewer, brewpub, manufacturer, rectifier, wholesaler, retailer, fulfillment house, or
4common carrier and may inspect and examine, according to law, any premises where
5fermented malt beverages or intoxicating liquors are manufactured, sold, exposed
6for sale, possessed, or stored, for the purpose of inspecting the same and determining
7whether this chapter is being complied with. Any refusal to permit such examination
8of such premises is sufficient grounds under s. 125.12 for revocation or suspension
9of any license or permit issued under this chapter and is punishable under s. 125.11
10(3).
AB304,27,13 11(4) List of permittees. The division shall provide the department with all
12information necessary for the department to publish the information specified in s.
13139.11 (4) (a) 2. and (b) 2.
AB304,18 14Section 18 . 125.03 (title) of the statutes is amended to read:
AB304,27,15 15125.03 (title) Department Division rule making.
AB304,19 16Section 19 . 125.03 (1) (a) of the statutes is amended to read:
AB304,27,1917 125.03 (1) (a) The department, in furtherance of effective control, division may
18promulgate rules consistent with this chapter and ch. 139 to carry out the division's
19duties under this chapter
.
AB304,20 20Section 20 . 125.03 (1) (b) of the statutes is amended to read:
AB304,27,2421 125.03 (1) (b) The department division shall promulgate rules providing for
22registration of wine collectors and establishing standards of eligibility for
23registration as a wine collector. The rules shall also specify the form and manner of
24notice required under s. 125.06 (11m).
AB304,21 25Section 21 . 125.03 (2) of the statutes is amended to read:
AB304,28,6
1125.03 (2) Containers. The department division may by rule prescribe the
2standard size, form, or character of any container in which intoxicating liquor may
3be sold in this state except that the department division may not set the size of
4containers in which intoxicating liquor, except wine containing not more than 21
5percent of alcohol by volume, may be sold at a capacity greater than 1.75 liters
6(59.1752 fluid ounces).
AB304,22 7Section 22 . 125.04 (3) (a) (intro.) of the statutes is amended to read:
AB304,28,118 125.04 (3) (a) Contents. (intro.) The department division shall prepare an
9application form for each kind of license, other than a manager's or operator's license,
10and for each kind of permit issued under this chapter. Each form , except an
11operator's permit form,
shall require all of the following information:
AB304,23 12Section 23. 125.04 (3) (a) 1. of the statutes is amended to read:
AB304,28,1513 125.04 (3) (a) 1. A history of the applicant relevant to the applicant's fitness to
14hold a license or permit, including whether the applicant is a restricted investor
15requiring disclosure under s. 125.20 (6) (a) 5. and the basis of this status
.
AB304,24 16Section 24 . 125.04 (3) (b) of the statutes is amended to read:
AB304,28,1917 125.04 (3) (b) Application for renewing. The department division may prepare
18a simplified application form for renewal of each kind of license or permit which
19requires only information pertinent to renewal.
AB304,25 20Section 25. 125.04 (3) (bm) (intro.) of the statutes is amended to read:
AB304,28,2321 125.04 (3) (bm) Signature on, and notarization of, forms. (intro.) The
22application forms prepared by the department division for a license or permit under
23this chapter may not require any of the following:
AB304,26 24Section 26 . 125.04 (3) (c) of the statutes is amended to read:
AB304,29,2
1125.04 (3) (c) Distribution. The department division shall make one copy of
2each kind of license application that it prepares available to each municipality.
AB304,27 3Section 27 . 125.04 (3) (d) 1. of the statutes is amended to read:
AB304,29,54 125.04 (3) (d) 1. An application form prepared by the department division shall
5be used by each applicant for a permit.
AB304,28 6Section 28 . 125.04 (3) (d) 2. of the statutes is amended to read:
AB304,29,97 125.04 (3) (d) 2. A replica of an application form prepared by the department
8division shall be used by each applicant for a license, other than a manager's or
9operator's license.
AB304,29 10Section 29 . 125.04 (3) (e) 2. of the statutes is amended to read:
AB304,29,1211 125.04 (3) (e) 2. The applicant shall file the application for a permit with the
12department division.
AB304,30 13Section 30. 125.04 (3) (h) of the statutes is amended to read:
AB304,29,1714 125.04 (3) (h) Subsequent changes. Within 10 days of any change in any fact
15set out in an application for a license or permit to sell alcohol beverages, the licensee
16or permittee shall file with the issuing authority a written description of the changed
17fact, including any change in restricted investors under s. 125.20 (6) (a) 5.
AB304,31 18Section 31. 125.04 (3) (j) of the statutes is amended to read:
AB304,29,2319 125.04 (3) (j) Penalty for materially false application information, affidavit
20representation
. Any person who knowingly provides materially false information in
21an application for a license or permit under this chapter or on a form under par. (k),
22and any person who materially violates any representation made in an affidavit
23under s. 125.20 (6) (a) 6. or (c) 4.,
may be required to forfeit not more than $1,000.
AB304,32 24Section 32. 125.04 (3) (k) of the statutes is created to read:
AB304,30,6
1125.04 (3) (k) Approval of full-service retail outlets. The division shall prepare
2a form for use by a brewer, winery, manufacturer, or rectifier to request approval for
3a full-service retail outlet under s. 125.29 (7) (d) 1., 125.52 (4) (d) 1., or 125.53 (3) (d)
41. The form shall be similar to the form for a retail license application under par. (a).
5An applicant shall use the form to submit a request for approval of a full-service
6retail outlet under s. 125.29 (7) (d) 1., 125.52 (4) (d) 1., or 125.53 (3) (d) 1.
AB304,33 7Section 33 . 125.04 (4) of the statutes is amended to read:
AB304,30,138 125.04 (4) List of licensees. By July 15 annually, the clerk of a municipality
9issuing licenses shall mail to the department division a list containing the name,
10address, and trade name of each person holding a license issued by that municipality,
11other than a manager's or operator's license or a license issued under s. 125.26 (6),
12the type of license held and, if the person holding the license is a corporation or
13limited liability company, the name of the agent appointed under sub. (6).
AB304,34 14Section 34. 125.04 (5) (a) 5. of the statutes is amended to read:
AB304,30,2415 125.04 (5) (a) 5. Have successfully completed within the 2 years prior to the
16date of application a responsible beverage server training course at any location that
17is offered by a technical college district and that conforms to curriculum guidelines
18specified by the technical college system board or a comparable training course that
19is approved by the department division or the department of safety and professional
20services. This subdivision does not apply to an applicant who held, or who was an
21agent appointed and approved under sub. (6) of a corporation or limited liability
22company that held, within the past 2 years, a Class “A", “Class A" or “Class C" license
23or a Class “B" or “Class B" license or permit or a manager's or operator's license, or
24an operator's permit
.
AB304,35 25Section 35 . 125.04 (5) (d) 1. of the statutes is amended to read:
AB304,31,5
1125.04 (5) (d) 1. Paragraph (a) 2. does not apply to applicants for operators'
2licenses issued under s. 125.17, to applicants for operators' permits issued under s.
3125.175,
or to applicants for managers' licenses issued under s. 125.18. Managers'
4licenses may be issued only to applicants who are residents of this state at the time
5of issuance.
AB304,36 6Section 36 . 125.04 (5) (d) 2. of the statutes is amended to read:
AB304,31,107 125.04 (5) (d) 2. Paragraph (a) 3. does not apply to applicants for operators'
8licenses under s. 125.17 or to applicants for operators' permits under s. 125.175.
9Operators' licenses and operators' permits may be issued only to applicants who have
10attained the age of 18.
AB304,37 11Section 37 . 125.04 (5) (d) 3. a. of the statutes is amended to read:
AB304,31,1312 125.04 (5) (d) 3. a. Applicants for operators' licenses under s. 125.17 and for
13operators' permits under s. 125.175
.
AB304,38 14Section 38. 125.04 (6) (g) of the statutes is amended to read:
AB304,31,1915 125.04 (6) (g) Forms. If the department division or any municipality prepares
16a form relating to the appointment of an agent under this subsection, including any
17cancellation of an appointment or appointment of a successor agent, the form may
18not require the signature of more than one person signing on behalf of the corporation
19or limited liability company submitting the form.
AB304,39 20Section 39. 125.04 (8) (title) of the statutes is amended to read:
AB304,31,2121 125.04 (8) (title) Payment of license fee; permit fees.
AB304,40 22Section 40. 125.04 (8) of the statutes is renumbered 125.04 (8) (a).
AB304,41 23Section 41. 125.04 (8) (b) of the statutes is created to read:
AB304,32,324 125.04 (8) (b) Unless the department established a different permit fee before
25the effective date of this paragraph .... [LRB inserts date], and except as provided in

1ss. 125.175 (3), 125.22 (1) (e), 125.23 (1) (c), 125.27 (5) (f), 125.28 (4), 125.295 (4),
2125.51 (5) (f) 5., 125.535 (2), and 125.65 (10), the division shall charge an annual fee
3of $500 for each permit issued by the division under this chapter.
AB304,42 4Section 42 . 125.04 (8) (b) of the statutes, as created by 2023 Wisconsin Act ....
5(this act), is amended to read:
AB304,32,106 125.04 (8) (b) Unless the department established a different permit fee before
7the effective date of this paragraph .... [LRB inserts date], and except as provided in
8ss. 125.175 (3), 125.22 (1) (e), 125.23 (1) (c), 125.24 (1) (e), 125.27 (5) (f), 125.28 (4),
9125.295 (4), 125.51 (5) (f) 5., 125.535 (2), and 125.65 (10), the division shall charge
10an annual fee of $500 for each permit issued by the division under this chapter.
AB304,43 11Section 43. 125.04 (12) (a) of the statutes is amended to read:
AB304,32,2112 125.04 (12) (a) From place to place. Every alcohol beverage license or permit
13may be transferred to another place or premises within the same municipality. An
14alcohol beverage warehouse permit under s. 125.19, a winery permit under s. 125.53,
15or an intoxicating liquor a wholesaler's permit under s. 125.28 or 125.54 may be
16transferred to another premises within this state. Transfers shall be made by the
17issuing authority upon payment of a fee of $10 to the issuing authority. No retail
18licensee, retail permittee, intoxicating liquor wholesaler permittee, or holder of a
19warehouse or winery permit is entitled to more than one transfer during the license
20or permit year. This paragraph does not apply to a license issued under s. 125.51 (4)
21(v) or to a reserve “Class B" license, as defined in s. 125.51 (4) (a).
AB304,44 22Section 44. 125.045 (title) of the statutes is amended to read:
AB304,32,24 23125.045 (title) Booklet for licensees and permittees; safe ride program
24information
.
AB304,45 25Section 45. 125.045 (1) of the statutes is amended to read:
AB304,33,3
1125.045 (1) The department division shall prepare a booklet explaining the
2state statutes and rules relating to the retail sale of alcohol beverages, written
3concisely in language which is clearly understood by those required to utilize it.
AB304,46 4Section 46. 125.045 (2) of the statutes is renumbered 125.045 (2) (a) and
5amended to read:
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