AB849-ASA1,17,13 7218.64 Early-purchase option. An early-purchase option under a
8rent-to-own agreement shall permit the lessee to purchase the rental property at
9any time after the initial periodic rental payment for an amount determined
10according to the early-purchase option formula under s. 218.634 (9). As a condition
11of exercising the early-purchase option, the rental-purchase company may require
12the lessee to be current on the payments under the lessee's rent-to-own agreement
13or to pay any past-due rental charges and other outstanding fees that are owed.
AB849-ASA1,17,16 14218.642 Receipts and statements. (1) Receipts. A rental-purchase
15company shall provide a written receipt to a lessee for any payment made by the
16lessee in cash, or upon the request of the lessee for any other type of payment.
AB849-ASA1,17,25 17(2) Statement due to lessee. Subject to sub. (4), upon the request of a lessee,
18a rental-purchase company shall provide a written statement to the lessee showing
19the lessee's payment history under each rent-to-own agreement between the lessee
20and the rental-purchase company. A rental-purchase company is not required to
21provide a statement covering any rent-to-own agreement that terminated more
22than one year prior to the date of the lessee's request. A rental-purchase company
23may provide a single statement covering all rent-to-own agreements or separate
24statements for each rent-to-own agreement, at the rental-purchase company's
25option.
AB849-ASA1,18,5
1(3) Statement due to 3rd party. Subject to sub. (4), upon the written request
2of a lessee, made during the term of or no later than one year after the termination
3of a rent-to-own agreement, a rental-purchase company shall provide a written
4statement to any person designated by the lessee, showing the lessee's payment
5history under the rent-to-own agreement.
AB849-ASA1,18,9 6(4) Fee for statement. A lessee is entitled to receive one statement under subs.
7(2) and (3) without charge once every 12 months. A rental-purchase company shall
8provide an additional statement if the lessee pays the rental-purchase company's
9reasonable costs of preparing and furnishing the statement.
AB849-ASA1,18,14 10218.644 Price cards displayed. (1) Price cards; generally. Except as
11provided under sub. (2), a rental-purchase company shall display a card or tag that
12clearly and conspicuously states all of the following information on or next to any
13property displayed or offered by the rental-purchase company for rent under a
14rent-to-own agreement:
AB849-ASA1,18,1515 (a) The cash price that an individual would pay to purchase the property.
AB849-ASA1,18,1716 (b) The amount of the periodic rental payment and the term over which the
17payment must be made.
AB849-ASA1,18,1918 (c) The total number and total dollar amount of all periodic rental payments
19necessary to acquire ownership of the property under a rent-to-own agreement.
AB849-ASA1,18,2020 (d) Whether the property is new or used.
AB849-ASA1,18,25 21(2) Exceptions. If property is offered for rent under a rent-to-own agreement
22through a catalog or if the size of the property is such that displaying a card or tag
23on or next to the property is impractical, a rental-purchase company may make the
24disclosures required under sub. (1) in a catalog or list that is readily available to
25prospective lessees.
AB849-ASA1,19,5
1218.646 Advertising. (1) Disclosure required. Except as provided under
2sub. (2), if an advertisement for a rent-to-own agreement refers to or states the
3amount of a payment for a specific item of property, the rental-purchase company
4shall ensure that the advertisement clearly and conspicuously states all of the
5following:
AB849-ASA1,19,66 (a) That the transaction advertised is a rent-to-own agreement.
AB849-ASA1,19,87 (b) The total number and total dollar amount of all periodic rental payments
8necessary to acquire ownership of the property.
AB849-ASA1,19,119 (c) That the lessee does not acquire ownership of the property if the lessee fails
10to make all periodic rental payments or other payments necessary to acquire
11ownership of the property.
AB849-ASA1,19,14 12(2) Exception. Subsection (1) does not apply to an in-store display or to an
13advertisement that is published in the yellow pages of a telephone directory or in a
14similar directory of businesses.
AB849-ASA1,19,21 15218.648 Referral transactions. (1) Prohibited referral transactions. No
16rental-purchase company may induce any individual to enter into a rent-to-own
17agreement by giving or offering to give a rebate or discount to the individual in
18consideration of the individual giving to the rental-purchase company the names of
19prospective lessees, if the earning of the rebate or discount is contingent on the
20occurrence of any event that takes place after the time that the individual enters into
21the rent-to-own agreement.
AB849-ASA1,20,2 22(2) Authorized referral transactions. After entering into a rent-to-own
23agreement, a rental-purchase company may give or offer to give a rebate or discount
24to the lessee under the rent-to-own agreement, in consideration of the lessee giving
25to the rental-purchase company the names of prospective lessees. A rebate or

1discount under this subsection may be contingent on the occurrence of any event that
2takes place after the time that the names are given to the rental-purchase company.
AB849-ASA1,20,4 3218.65 Termination of rent-to-own agreement. The termination date of
4a rent-to-own agreement is the earlier of the following:
AB849-ASA1,20,7 5(1) The day specified in the rent-to-own agreement as the day on which the
6rental term ends, unless a different day has been established pursuant to the terms
7of the rent-to-own agreement.
AB849-ASA1,20,8 8(2) The date on which the lessee voluntarily surrenders the rental property.
AB849-ASA1,20,18 9218.652 Late payment, grace period and late fees. (1) Late fee;
10generally.
If a lessee fails to make a periodic rental payment when due under a
11rent-to-own agreement or if, at the end of any rental term, the lessee fails to return
12the rental property or to renew the rent-to-own agreement for an additional term,
13the rental-purchase company may require the lessee to pay a late fee. Except as
14provided under sub. (4), this subsection does not apply if the lessee's failure to return
15the rental property or failure to renew the rent-to-own agreement at the end of the
16rental term is due to the lessee's exercise of an early-purchase option under the
17rent-to-own agreement or is due to the lessee making all periodic rental payments
18necessary to acquire ownership of the rental property.
AB849-ASA1,20,20 19(2) Grace periods. The following grace periods shall apply to periodic rental
20payments made with respect to a rental-purchase agreement:
AB849-ASA1,20,2321 (a) For an agreement that is renewed on a weekly basis, no late fee may be
22assessed for a periodic rental payment that is made within 2 days after the date on
23which the payment is due.
AB849-ASA1,21,3
1(b) For an agreement that is renewed for a term that is longer than one week,
2no late fee may be assessed for a periodic rental payment that is made within 5 days
3after the date on which the payment is due.
AB849-ASA1,21,5 4(3) Collection, recording and limitation of late fees. Late fees are subject
5to all of the following limitations:
AB849-ASA1,21,66 (a) A late fee may not exceed $5 for each past-due periodic rental payment.
AB849-ASA1,21,87 (b) A late fee may be collected only once on each periodic rental payment due,
8regardless of how long the payment remains past due.
AB849-ASA1,21,109 (c) Payments received shall be applied first to the payment of any rent that is
10due and then to late fees and any other charges.
AB849-ASA1,21,1211 (d) A late fee may be collected at the time that the late fee accrues or at any time
12afterward.
AB849-ASA1,21,15 13(4) Effect of outstanding late fee on transfer of ownership. A
14rental-purchase company may require payment of any outstanding late fees before
15transferring ownership of rental property to a lessee.
AB849-ASA1,21,19 16218.654 Reinstatement of terminated rent-to-own agreement. (1)
17Reinstatement, generally. A lessee may reinstate a terminated rent-to-own
18agreement without losing any rights or options previously acquired if all of the
19following conditions apply:
AB849-ASA1,21,2120 (a) The lessee returned or surrendered the rental property within 5 days after
21the termination of the rent-to-own agreement.
AB849-ASA1,22,222 (b) Not more than 21 days have passed after the date on which the rental
23property was returned to the rental-purchase company or, if the lessee has paid
24two-thirds or more of the total number of periodic rental payments necessary to

1acquire ownership of the rental property, not more than 45 days have passed since
2the date on which the rental property was returned to the rental-purchase company.
AB849-ASA1,22,6 3(2) Authorized conditions on reinstatement. As a condition of reinstatement
4under this section, the rental-purchase company may require the payment of all
5past-due rental charges, any applicable late fees, a reinstatement fee not to exceed
6$5 and the periodic rental payment for the next term.
AB849-ASA1,22,12 7(3) Effect of repossession on reinstatement. Nothing in this section prohibits
8a rental-purchase company from attempting to repossess rental property upon
9termination of a rent-to-own agreement, but repossession efforts do not affect the
10lessee's right to reinstate the rent-to-own agreement as long as the rental property
11is voluntarily returned or surrendered within 5 days after the termination of the
12rent-to-own agreement.
AB849-ASA1,22,17 13(4) Property available upon reinstatement. Upon reinstatement, the
14rental-purchase company shall provide the lessee with the same rental property, if
15the property is available and is in the same condition as when it was returned to the
16rental-purchase company, or with substitute rental property of comparable quality
17and condition.
AB849-ASA1,23,2 18218.656 Reduced periodic rental payment due to reduced income. (1)
19Reduction in amount of periodic rental payments; required evidence. (a)
20Reduction in amount of periodic rental payments. If a lessee's monthly income is
21reduced by 25% or more due to pregnancy, disability, involuntary job loss or
22involuntary reduction in the amount of hours worked or wages earned, the
23rental-purchase company shall reduce the amount of each periodic rental payment
24due under the rent-to-own agreement by the same percentage that the lessee's
25monthly income is reduced or by 50%, whichever is less, for the period of time during

1which the lessee's income is reduced. This subsection applies only if all of the
2following conditions are satisfied:
AB849-ASA1,23,53 1. The total dollar amount of periodic rental payments made by the lessee
4under the rent-to-own agreement equals more than 50% of the total dollar amount
5of periodic rental payments necessary to acquire ownership of the rental property.
AB849-ASA1,23,76 2. The lessee has provided the rental-purchase company with reasonable
7evidence of the amount and cause of the reduction in the lessee's monthly income.
AB849-ASA1,23,128 (b) Evidence of continued reduction in income. At reasonable intervals after
9reducing the amount of a periodic rental payment under par. (a), a rental-purchase
10company may require the lessee to provide evidence of the lessee's monthly income
11and evidence that the cause of the reduction in the lessee's monthly income has not
12abated.
AB849-ASA1,23,17 13(2) Increase in number of periodic rental payments. Except as provided in
14sub. (4), if a rental-purchase company reduces the amount of a periodic rental
15payment under sub. (1) (a), the rental-purchase company may increase the total
16number of periodic rental payments necessary to acquire ownership of the rental
17property.
AB849-ASA1,23,23 18(3) Increase in amount of periodic rental payments. Except as provided in
19sub. (4), if a rental-purchase company reduces the amount of a periodic rental
20payment under sub. (1) (a) and if, subsequently, the lessee's monthly income is
21increased, the rental-purchase company may increase, by the same percentage that
22the lessee's monthly income is increased, the amount of each periodic rental payment
23due after the date on which the lessee's monthly income is increased.
AB849-ASA1,24,5 24(4) Limitation on increases. If a rental-purchase company, under sub. (2) or
25(3), increases the amount or number of periodic rental payments due under a

1rent-to-own agreement, the increase affects only the rights or duties of the lessee
2to the extent authorized in sub. (2) or (3). No rental-purchase company, acting under
3sub. (2) or (3), may increase the total dollar amount of periodic rental payments
4necessary to acquire ownership of the rental property, or the amount of a periodic
5rental payment, to greater than the amount disclosed in the rent-to-own agreement.
AB849-ASA1,24,7 6218.658 Default and right to cure. (1) Default; generally. A lessee is in
7default under a rent-to-own agreement if any of the following occurs:
AB849-ASA1,24,118 (a) The lessee fails to return the rental property within 7 days after the date
9on which the last term for which a periodic rental payment was made expires, unless
10the lessee has exercised an early-purchase option or has made all periodic rental
11payments necessary to acquire ownership of the rental property.
AB849-ASA1,24,1312 (b) The lessee materially breaches any other provision of the rent-to-own
13agreement.
AB849-ASA1,24,17 14(2) Default; necessary for lessee liability. No cause of action shall accrue
15against a lessee with respect to the lessee's obligations under a rent-to-own
16agreement except upon default and the expiration of any applicable period of time
17allowed for cure of the default.
AB849-ASA1,24,24 18(3) Notice of default; general requirement. Except as provided in sub. (4),
19as a condition precedent to bringing an action against a lessee arising out of the
20lessee's default, a rental-purchase company shall provide a written notice of the
21default and of the right to cure the default to the lessee. The notice shall specify the
22default and the action required to cure the default and shall inform the lessee that,
23if the default is not cured within 15 days after the notice is given, the rental-purchase
24company will have the right to bring an action against the lessee.
AB849-ASA1,25,5
1(4) Notice of default; exception. A rental-purchase company is not required
2to provide a notice of default and right to cure as a condition precedent to bringing
3an action against a lessee if each of the following occurred twice during the 12 months
4before the date of the current default with respect to the same rent-to-own
5agreement:
AB849-ASA1,25,66 (a) The lessee was in default.
AB849-ASA1,25,87 (b) The rental-purchase company gave the lessee written notice of the default
8and of the lessee's right to cure under sub. (3).
AB849-ASA1,25,99 (c) The lessee cured the default.
AB849-ASA1,25,13 10(5) Request for voluntary surrender of property. A rental-purchase
11company may request the voluntary return or surrender of rental property prior to
12the declaration of a default and the sending of written notice of default and right to
13cure. A request under this subsection is subject to the requirements of s. 218.66.
AB849-ASA1,25,17 14218.66 Rental-purchase company collection practices. In attempting to
15recover possession of rental property or to collect past-due periodic rental payments
16or other charges owed under a rent-to-own agreement, a rental-purchase company
17may not do any of the following:
AB849-ASA1,25,19 18(1) Use of force. Use or threaten to use force or violence to cause physical harm
19to the lessee or the lessee's property or to a person related to the lessee.
AB849-ASA1,25,22 20(2) Criminal prosecution. Threaten criminal prosecution. It is not a violation
21of this subsection for a rental-purchase company to inform a lessee of the existence
22of s. 943.20 (1) (e) and the consequences of violating that statute.
AB849-ASA1,25,25 23(3) Disclosure of false information. Disclose or threaten to disclose
24information adversely affecting the lessee's reputation for creditworthiness with
25knowledge or reason to know that the information is false.
AB849-ASA1,26,7
1(4) Communication with lessee's employer. Initiate or threaten to initiate
2communication with the lessee's employer prior to obtaining final judgment against
3the lessee, except for the purpose of enforcing an assignment of earnings authorized
4under s. 218.68. This subsection does not prohibit a rental-purchase company from
5communicating with a lessee's employer solely to verify employment status or
6earnings or to determine if the employer has an established debt counseling service
7or procedure.
AB849-ASA1,26,13 8(5) Disclosure of information relating to lessee's reputation. Disclose or
9threaten to disclose to a person other than the lessee or the lessee's spouse
10information affecting the lessee's reputation, whether or not for credit worthiness,
11with knowledge or reason to know that the other person does not have a legitimate
12business need for the information, except that this subsection does not prohibit any
13of the following:
AB849-ASA1,26,1514 (a) The disclosure to another person of information permitted to be disclosed
15to that person by statute.
AB849-ASA1,26,1716 (b) An inquiry solely for the purpose of determining the location of the lessee
17or the rental property.
AB849-ASA1,26,20 18(6) Disclosure of information regarding a disputed debt. Disclose or threaten
19to disclose information concerning the existence of a debt known to be reasonably
20disputed by the lessee without disclosing the fact that the lessee disputes the debt.
AB849-ASA1,26,25 21(7) Harassment. Communicate with the lessee or a person related to the lessee
22with such frequency, at such unusual hours or in such a manner as can reasonably
23be expected to threaten or harass the lessee or a person related to the lessee, or
24engage in any other conduct that can reasonably be expected to threaten or harass
25the lessee or a person related to the lessee.
AB849-ASA1,27,2
1(8) Use of obscene or threatening language. Use obscene or threatening
2language in communicating with the lessee or a person related to the lessee.
AB849-ASA1,27,4 3(9) Use of threat to enforce false right. Threaten to enforce a right with
4knowledge that the right does not exist.
AB849-ASA1,27,7 5(10) Use of false process. Use a communication that simulates legal or
6judicial process or that gives the appearance of being authorized, issued or approved
7by a government, government agency or attorney-at-law when it is not.
AB849-ASA1,27,11 8(11) Use of threat to sue. Threaten to file a civil action against the lessee
9unless the civil action is of a type that the rental-purchase company files in the
10regular course of business or unless the rental-purchase company intends to file the
11civil action against the lessee.
AB849-ASA1,27,15 12218.68 Assignment of earnings. No rental-purchase company may take or
13arrange for an assignment of earnings of an individual for payment or as security for
14payment of an obligation arising out of a rent-to-own agreement unless the
15assignment is revocable at will by the individual.
AB849-ASA1,28,2 16218.682 Penalties. (1) Failure to pay fees and provide reports, information
17and notices; generally.
A licensee that fails to file its annual report by the date
18specified in s. 218.628 (1), fails to pay the annual license fee by the date specified in
19s. 218.622 (4), fails to provide any required rider or endorsement to increase the
20amount of its bond by the date specified in s. 218.622 (4), fails to provide examination
21records by the date required by the division, fails to notify the division in writing of
22a relocation of the licensee's place of business by the date specified in s. 218.626 (1)
23or fails to provide notice to the division of other changes as required under s. 218.626
24(2) by the date specified in s. 218.626 (2) may be required to forfeit not more than $50.

1Each day that a failure described in this subsection continues constitutes a separate
2offense.
AB849-ASA1,28,7 3(2) Failure to provide certain information. A licensee that fails to provide any
4additional information, data or records requested by the division under s. 218.626
5(2) by the date specified in s. 218.626 (2) may be required to forfeit not more than
6$100. Each day that a failure described in this subsection continues constitutes a
7separate offense.
AB849-ASA1,28,10 8(3) Misdemeanors. Any person who violates s. 218.63 (2) or any provision of
9s. 218.617 to 218.628 other than those provisions described in subs. (1) and (2) may
10be fined not more than $1,000, imprisoned for not more than 6 months, or both.
AB849-ASA1,28,15 11218.684 Civil actions and defenses. (1) Liability; generally. Except as
12provided under subs. (2) to (6), a rental-purchase company that violates any
13provision of this subchapter is liable to a lessee damaged as a result of that violation
14for the costs of the action and, notwithstanding s. 814.04 (1), for reasonable attorney
15fees as determined by the court, plus an amount equal to the greater of the following:
AB849-ASA1,28,1716 (a) The actual damages, including any incidental and consequential damages,
17sustained by the lessee as a result of the violation.
AB849-ASA1,28,2018 (b) An amount equal to 25% of the total amount of payments due in one month
19under the lessee's rent-to-own agreement, except that liability under this
20paragraph may not be less than $100 nor more than $1,000.
AB849-ASA1,28,25 21(2) Liability; certain violations. Except as provided in subs. (4) and (5), if a
22rental-purchase company violates s. 218.636, the lessee may retain the rental
23property under the rent-to-own agreement without obligation to pay any amount
24and may recover any amounts paid to the rental-purchase company under the
25rent-to-own agreement.
AB849-ASA1,29,12
1(3) Class action. In the case of a class action, a rental-purchase company that
2violates this subchapter is liable to the members of the class in an amount
3determined by the court, except that the total recovery for all lessees whose recovery
4is computed under sub. (1) (b) may not exceed $100,000 plus the costs of the action
5and, notwithstanding s. 814.04 (1), reasonable attorney fees as determined by the
6court. In determining the amount to award under this subsection, the court shall
7consider, among other relevant factors, the amount of actual damages sustained by
8the members of the class, the frequency and persistence of the violations by the
9rental-purchase company, the resources of the rental-purchase company, the
10number of persons damaged by the violation, the presence or absence of good faith
11on the part of the rental-purchase company and the extent to which the violation was
12intentional.
AB849-ASA1,29,17 13(4) Defense; error notification and correction. A rental-purchase company
14is not liable for a violation of this subchapter resulting from an error by the
15rental-purchase company if, within 60 days after discovering the error, the
16rental-purchase company notifies the lessee of the error and makes any adjustments
17necessary to correct the error.
AB849-ASA1,29,25 18(5) Defense; unintentional error. A rental-purchase company is not liable
19for a violation of this subchapter if the rental-purchase company shows by a
20preponderance of the evidence that the violation was not intentional, that the
21violation resulted from a bona fide error notwithstanding the maintenance of
22procedures reasonably adopted to avoid the error and that the rental-purchase
23company has acted to correct the error. A bona fide error under this subsection
24includes a clerical error, an error in making calculations, an error due to computer
25malfunction or to computer programming or a printing error.
AB849-ASA1,30,5
1(6) Liability for multiple violations. Multiple violations of this subchapter
2in connection with the same rent-to-own agreement shall entitle the lessee to only
3a single recovery under sub. (1), except that a violation of s. 218.66 that occurs after
4recovery has been granted with respect to that rent-to-own agreement may entitle
5the lessee to an additional recovery under sub. (1).
AB849-ASA1,30,9 6(7) Necessary parties. If more than one lessee is a party to the same
7rent-to-own agreement, all of the lessees that are parties to the rent-to-own
8agreement shall be joined as plaintiffs in any action under sub. (1) and the lessees
9are entitled to only a single recovery under sub. (1).
AB849-ASA1,30,14 10218.686 Limitation on actions. An action brought by a lessee under this
11subchapter shall be commenced within one year after the date on which the alleged
12violation occurred, 2 years after the date on which the rent-to-own agreement was
13entered into or one year after the date on which the last payment was made under
14the rent-to-own agreement, whichever is later.
AB849-ASA1,30,16 15218.688 Venue. (1) Generally. The venue for a claim arising out of a
16rent-to-own agreement is any of the following counties:
AB849-ASA1,30,1717 (a) Where the lessee resides or is personally served.
AB849-ASA1,30,1818 (b) Where the rental property is located.
AB849-ASA1,30,2119 (c) Where the lessee sought or acquired the rental property or signed the
20document evidencing his or her obligation under the terms of the rent-to-own
21agreement.
AB849-ASA1,31,2 22(2) Change in venue. When it appears from the return of service of a summons
23or otherwise that the county in which an action is pending under sub. (1) is not a
24proper place of trial for the action, unless the defendant appears and waives the

1improper venue, the court shall transfer the action to any county that is a proper
2place of trial.
AB849-ASA1,31,5 3(3) Multiple defendants. If there are several defendants in an action arising
4out of a rent-to-own agreement, and if venue is based on residence, venue may be
5in the county of residence of any of the defendants.
AB849-ASA1, s. 3 6Section 3. 220.02 (2) (b) of the statutes is amended to read:
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